Nethmi Rajawasam

Writing daily content across all platforms of Capital Media, both Echelon Magazine and Economy Next. Collaborate with a total of four editors, and other writers to write comprehensive articles.

Conducting professional interviews with high-profile cliental of Echelon Media. Conducting video and print interviews and preparing scripts for paid advertorial content for Echelon Magazine.

Pitching news stories during daily meetings, completing assigned stories within tight rolling deadlines. Maintaining professional and cordial relationships with sources, some of whom provide credible daily market updates.

Write, transcribe and edit Echelon Magazine articles as a Contributor.

Follow a standard style to maintain consistency in all published material. Paying attention to analytics to deliver quality content to readership, to increase engagement.

[Upwork, Fiverr] Been writing and editing product descriptions, blogs based on products and services, paired with research and credibility checks to meet the required standards of copy that clients expect to see met.

Was responsible for naming products and services for small businesses, for the sale and marketing aspect of their products. Oversaw that websites and social media posts were suited to the business’ style of marketing and that clear, grammatically correct language was used.

• Assisted with local SEO efforts by optimizing business listings across major directories.
• Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
• Purchased and negotiated placement of listings in local search engines, directories or digital mapping technologies.
• Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
• Provided recommendations on how to improve the overall SEO strategy based on findings from analyses.
• Optimized content by ensuring correct placement of target keywords within text, meta tags, and titles.
• Analyzed traffic and conversion trends and developed strategies to improve traffic.

[Curve-Up Creative Studios] Worked with a United Nations Development Program sub-contractor, Curve-Up Studios, to scribe and write material for a collaborative workshop program “Youth Community Leadership Initiative” from April 2022 to September 2022.

Transcribed workshop lectures, activities, discussions, and suggestions during workshops. Provided first-hand account reports on the participation of participants.

Co-wrote module textbooks for the module subjects taught at said workshops. Sourced and cited academic literature relevant to the subjects, in addition to consulting professionals and using transcribed notes to develop content.

Kept up to date with potential leads and pitching news feature ideas to editors. Collected information and maintaining professional relationships with sources to prepare balanced and fact-based articles.

Kept an extensive record of notes, contact numbers of sources, interviews and audio files for future reference; to write comprehensive stories.

Kept up-to-date on mobile journalism-driven social media and timely socio-political discourse taking place across various platforms in Sri Lanka i.e Facebook, Twitter, Youtube, press conferences, protest rallies, grassroots collective/union meetings and discussions open for the public.

Networked and contributed to the work of South Asian regional journalists covering news in Sri Lanka. Conducted field research, translating, and suggesting suitable sources to create news stories that capture a thoroughgoing picture of issues.

• Proofread articles prior to submission for errors in grammar or syntax.
• Wrote and distributed press releases with photos to print, broadcast and social media on behalf of clients.
• Presented news stories through in-depth videotaped segments or live transmissions from on-scene reporters.
• Developed ideas or material for columns or commentaries by analyzing and interpreting news, current issues or personal experiences.
• Wrote online blog entries to address news developments or offer additional information, opinions or commentary on news events.
• Photographed or videotaped news events to provide visual coverage.
• Submitted assignments ahead of deadlines while adhering to editorial guidelines.
• Developed content for multiple news outlets, including newspapers and magazines.

Completed the Hubspot Academy course on Digital Marketing, Email marketing and SEO. Was guided into writing content that was informative, engaging, and relevant. Inculcated a thoroughgoing knowledge on SEO and email marketing.

Harnessed various search engines and KPIs to optimize digital marketing content on online platforms. Wrote content that was authentic and aligned with the set brand goals and values, by also following a distinct voice set by the brand.

Used the Hemingway Editor to improve readability. Wrote search-engine optimized (SEO) content and relied on Google Analytics to ensure that content had maximum reach.

Used keywords, meta tags, based on primary keywords and created comprehensive long-form content using primary, secondary, and Latent Semantic Indexing keywords.

• Deployed data and research to evaluate content's impact and pushed for continuous improvement for real, measurable impact.
• Edited and proofread content to verify proper grammar, quality and consistency with AP style.
• Wrote copy for client advertising campaigns.
• Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
• Compiled reports on website analytics including page views, bounce rates and visitor demographics.
• Created content for websites, blogs and social media accounts to increase visibility and engagement.
• Implemented best practices related to digital asset management such as tagging images and videos properly.
• Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
• Maintained an up-to-date knowledge of emerging technologies that impact the production of digital content.

Had hands-on experience editing beat news, news stories, news features, sports news, opinions and columns for both the immediate purpose of breaking news on the official web-site, and for print publication.

Edited and assisted with managing the 22-27 pages during weekdays and 19 pages during the weekend, whenever necessary. Was responsible for sprucing up, fact-checking and corroborating information on Opinion pieces, Political columns and Business Features.

Meticulously scoured content for grammatical errors, oversaw that syntax was both coherent and on par with the publication’s English, and edited copy to fit the publication’s style.

Confirmed documents conform to client-specific style, tone and document layout standards.

Worked closely with graphic, photo and video teams to plan and produce compelling content.

Conducted interviews with people directly involved in a story; learned how to professionally source those of governmental bodies, academia, and lay persons in order to produce balanced articles.

Cultivated relationships with sources and key figures in local area to reliably produce top-notch news coverage.

Attended press launches, meetings, and conferences relevant to stories. Followed up on leads for potential new stories; sourced and interviewed professionals and academics for case studies and comments.

Adapted to tight rolling deadlines.