Kasun Karunasena
Marketing Manager - International Marketing Expert
Wadduwa
Summary
Experienced Marketing Manager with a strong background in international marketing, holding a BBA and membership in Chartered Professional Managers and Strategic Brand Management Associations. Currently pursuing a Master’s in Marketing, with extensive experience in global markets and a strategic approach to brand and market management.
Overview
19
19
years of professional experience
Work History
Manager Marketing (Intenational Markets )
C W Mackie PLC ( Ceytra Pvt Ltd)
01.2024 - Current
- Conducted market research to identify new business opportunities and stay ahead of industry trends.( New Products and New Markets)
- Developed key account relationships for improved client retention and long-term partnerships.
- Managed sales promotions and marketing strategies on major social media sites.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Manager - Business Devlopment
Jafferjee Brothers Exports (Pvt ) Ltd
10.2017 - 12.2023
- Increased business opportunities by identifying and cultivating relationships with prospective clients both in Local Markets and In the International Markets
- Drove sales growth by spearheading new market entry initiatives in untapped territories or industries.
- Representing the company in Trade fairs, Exhibitions and Demonstrations
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Business Developemnt Manager
Hemnette Aluminum Extrusion Co. (Pvt) Ltd
12.2010 - 10.2017
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Built long-lasting client relationships through excellent customer service and consistent followups
- Expand the current product range in conjunction with sales and marketing strategies.
- Identify and attend Trade Shows and Exhibitions and Other business functions to keep abreast of developments in market place to find potential new customers.
- Handling branches, distributors and dealers
- Handling Tenders (Costing & Quoting ) and handling related sourcing and commercial activities
Account Manager (Project Coordinator)
Swedish Trading Co; Ltd (Woodman Lanka (Pvt) Ltd
08.2007 - 12.2009
- Searching new buyers from International market and capitalized on the same
- Third country Trading I.e-Sourcing of suppliers from far est Asian countries with vain of supplying furniture on the turn key basis to countries such as UAE and India.
- Sourcing different related items and associated products in order to market the same in locally
- Handling government and private sector tenders
- Look into factory operation of both companies and make sure complying with deadlines from order placement to shipment.
Marketing Executive
Alexandra Industries (Ceylon) Limited.
05.2005 - 07.2007
- Canvasing orders from existing and potential buyers and buying offices locally and internationally
- Representing the company in trade fairs,exhibitions, seminars and presentations, Etc.
- Customer liaison during order placement, pricing, bulk production, shipping and customer feedback
- Sourcing new suppliers and negotiate with them for correct products at best prices and in shorted leadtime.
Education
Member (Reg: MCPM 00761) -
Institute of Charted Professional Managers
Sri Lanka 04.2001 -
BBA - Business Administration
University of Sri Jayawardhanapura
Sri Lanka 04.2001 -
Skills
Interpersonal/ Customer Relationship
Team builder and Team player
Friendly and Networking
Proactive and Creative
Work Under Pressure
Timeline
Manager Marketing (Intenational Markets )
C W Mackie PLC ( Ceytra Pvt Ltd)
01.2024 - Current
Manager - Business Devlopment
Jafferjee Brothers Exports (Pvt ) Ltd
10.2017 - 12.2023
Business Developemnt Manager
Hemnette Aluminum Extrusion Co. (Pvt) Ltd
12.2010 - 10.2017
Account Manager (Project Coordinator)
Swedish Trading Co; Ltd (Woodman Lanka (Pvt) Ltd
08.2007 - 12.2009
Marketing Executive
Alexandra Industries (Ceylon) Limited.
05.2005 - 07.2007
Member (Reg: MCPM 00761) -
Institute of Charted Professional Managers
04.2001 -
BBA - Business Administration
University of Sri Jayawardhanapura
04.2001 -
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