Summary
Overview
Work History
Education
Skills
Languages
Websites
References
Timeline
Hi, I’m

Jeewathma Silva

Colombo, ,Sri Lanka

Summary

Innovative Social Media Manager with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.

Overview

6
years of professional experience

Work History

KOBE MOTOR COMPANY
Yokohama

SOCIAL MEDIA MARKETING MANAGER
03.2025 - 03.2025

Job overview

  • Achieved 35% follower growth on Instagram in six months through data-driven content strategies and interactive campaigns.
  • Developed strategic partnerships with influencers, increasing user-generated content submissions by 45% and boosting engagement rates by 30% across social media platforms in three months.
  • Spearheaded social media overhaul, enhancing engagement rates by 50% in four months using advanced analytics for audience targeting.
  • Launched cross-platform campaign that increased website traffic by 25% in two months through a mix of organic and paid strategies.

THE SWISS RESIDENCE HOTEL
Kandy

DIGITAL MARKETING MANAGER
08.2023 - 02.2024

Job overview

  • Achieving notable results from social media campaigns, such as increased brand awareness, higher engagement rates, boosted website traffic, and improved conversion rates.
  • Increasing the social media following across various platforms.
  • Driving leads and conversions through social media efforts.
  • Showcasing specific instances where content strategies led to viral or highly shared posts, indicating the ability to create resonant and impactful content.
  • Successfully initiating and managing collaborations with influencers that resulted in increased brand visibility or engagement.

PERSONAL BRANDING
Colombo

SOCIAL MEDIA MANAGER
01.2023 - 07.2023

Job overview

  • Queen's Hotel & Hotel Suisse - Kandy: Initiating and managing partnerships with influencers that significantly impacted brand exposure, engagement.
  • Graphic designing, & created successful campaigns that directly led to sales or conversions from social media.
  • Hotel Kabalana - Ahangama: Increased the number of followers of the social media platforms, created interactive campaigns to increase the brand awareness.

CEYLON HOTELS CORPORATION - GALLE FACE HOTEL GROUP
Colombo

ASSISTANT MANAGER DIGITAL MARKETING
04.2022 - 11.2022

Job overview

  • Successfully achieved KPI of Social media platforms during stipulated time frame.
  • Created creative graphic designing and animations for social media on behalf of EKHO Hotels, Queen's Hotel Kandy & Hotel Suisse, Kandy.
  • Implemented new campaigns to leverage sales.
  • Web content writing for Hotel Suisse website.
  • Market research & data analysis of all social media platforms under the cluster of Ceylon Hotels Corporation.

UPWORK
Remote

FREELANCE CONTENT CREATOR
12.2020 - 01.2022

Job overview

  • Develop creative advertising content for various media, including catalogs, content writing and copy writing while ensuring maximum brand awareness.
  • Conceptualize logo design, video editing, web content writing, and social media channels to promote product brands.

SUNWAY HOLIDAYS
Negombo

CONTENT WRITER CUM DESTINATION EXPERT
01.2019 - 12.2019

Job overview

  • Created tour itineraries.
  • Web content writing for Grand Ocean Park Hotel - Negombo.
  • Achieved Certificate of Sustainable Tourism from Travelling on behalf of Sunway Holidays.

Education

Edinburgh Napier University

Graduate Diploma from Human Resource Management
09.2017

University Overview

Award: 10 credits at SCQF Level 7 delivered by IQN & Scottish Qualifications Network.

Aquinas University College

Graduate Diploma from Information & Communication Technology
09.2017

University Overview

GPA: Merit

Dimensions International College

Certificate in Food & Beverage Management
11.2015

University Overview

Award: FB-RM-102C-1 Follow Food & Beverage & Hygiene Policies & Procedures.

Trinity College Guildhall

Graduate Certificate from Piano Forte Western Music
09.2013

University Overview

Award: Successfully completed all grade up to the 8th grade.

Ave Maria Convent

G.C.E Advanced Level Examination from English Medium
08.2013

University Overview

GPA: Good Pass in the Commerce Stream - Accounting, Business Studies, Economics

Association of Accounting Technician Sri Lanka

Certification in Accounting
07.2012

University Overview

GPA: Successfully passed Foundation & Intermediate level.(Statistics, Law, Accounting, Business Studies, Economics)

Newstead Girls' College

G.C.E Ordinary Level Examination from English Medium
12.2010

University Overview

GPA: Very Good Pass

Skills

  • Management Skills
  • Creativity
  • Client relationship
  • Critical thinking
  • Leadership
  • Graphic design
  • Excellent communication
  • Content creation
  • Data analysis
  • Social media strategy
  • Influencer marketing
  • Campaign management
  • Teamwork and collaboration

Languages

Sinhala
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1

References

References available upon request.

Timeline

SOCIAL MEDIA MARKETING MANAGER

KOBE MOTOR COMPANY
03.2025 - 03.2025

DIGITAL MARKETING MANAGER

THE SWISS RESIDENCE HOTEL
08.2023 - 02.2024

SOCIAL MEDIA MANAGER

PERSONAL BRANDING
01.2023 - 07.2023

ASSISTANT MANAGER DIGITAL MARKETING

CEYLON HOTELS CORPORATION - GALLE FACE HOTEL GROUP
04.2022 - 11.2022

FREELANCE CONTENT CREATOR

UPWORK
12.2020 - 01.2022

CONTENT WRITER CUM DESTINATION EXPERT

SUNWAY HOLIDAYS
01.2019 - 12.2019

Edinburgh Napier University

Graduate Diploma from Human Resource Management

Aquinas University College

Graduate Diploma from Information & Communication Technology

Dimensions International College

Certificate in Food & Beverage Management

Trinity College Guildhall

Graduate Certificate from Piano Forte Western Music

Ave Maria Convent

G.C.E Advanced Level Examination from English Medium

Association of Accounting Technician Sri Lanka

Certification in Accounting

Newstead Girls' College

G.C.E Ordinary Level Examination from English Medium
Jeewathma Silva