Hi, I’m
Jeewathma Silva
Colombo, ,Sri Lanka
Summary
Innovative Social Media Manager with experience in developing and implementing comprehensive social media strategies. Noted for creativity, strategic thinking, and ability to enhance brand awareness through engaging content. Strengths include knowledge of major social media platforms, analytical skills, and understanding of SEO best practices. Previous work has resulted in improved online presence and audience engagement for diverse clients.
Overview
6
years of professional experience
Work History
KOBE MOTOR COMPANYYokohama
SOCIAL MEDIA MARKETING MANAGER
03.2025 - 03.2025
Job overview
- Achieved 35% follower growth on Instagram in six months through data-driven content strategies and interactive campaigns.
- Developed strategic partnerships with influencers, increasing user-generated content submissions by 45% and boosting engagement rates by 30% across social media platforms in three months.
- Spearheaded social media overhaul, enhancing engagement rates by 50% in four months using advanced analytics for audience targeting.
- Launched cross-platform campaign that increased website traffic by 25% in two months through a mix of organic and paid strategies.
THE SWISS RESIDENCE HOTELKandy
DIGITAL MARKETING MANAGER
08.2023 - 02.2024
Job overview
- Achieving notable results from social media campaigns, such as increased brand awareness, higher engagement rates, boosted website traffic, and improved conversion rates.
- Increasing the social media following across various platforms.
- Driving leads and conversions through social media efforts.
- Showcasing specific instances where content strategies led to viral or highly shared posts, indicating the ability to create resonant and impactful content.
- Successfully initiating and managing collaborations with influencers that resulted in increased brand visibility or engagement.
PERSONAL BRANDINGColombo
SOCIAL MEDIA MANAGER
01.2023 - 07.2023
Job overview
- Queen's Hotel & Hotel Suisse - Kandy: Initiating and managing partnerships with influencers that significantly impacted brand exposure, engagement.
- Graphic designing, & created successful campaigns that directly led to sales or conversions from social media.
- Hotel Kabalana - Ahangama: Increased the number of followers of the social media platforms, created interactive campaigns to increase the brand awareness.
CEYLON HOTELS CORPORATION - GALLE FACE HOTEL GROUPColombo
ASSISTANT MANAGER DIGITAL MARKETING
04.2022 - 11.2022
Job overview
- Successfully achieved KPI of Social media platforms during stipulated time frame.
- Created creative graphic designing and animations for social media on behalf of EKHO Hotels, Queen's Hotel Kandy & Hotel Suisse, Kandy.
- Implemented new campaigns to leverage sales.
- Web content writing for Hotel Suisse website.
- Market research & data analysis of all social media platforms under the cluster of Ceylon Hotels Corporation.
UPWORKRemote
FREELANCE CONTENT CREATOR
12.2020 - 01.2022
Job overview
- Develop creative advertising content for various media, including catalogs, content writing and copy writing while ensuring maximum brand awareness.
- Conceptualize logo design, video editing, web content writing, and social media channels to promote product brands.
SUNWAY HOLIDAYSNegombo
CONTENT WRITER CUM DESTINATION EXPERT
01.2019 - 12.2019
Job overview
- Created tour itineraries.
- Web content writing for Grand Ocean Park Hotel - Negombo.
- Achieved Certificate of Sustainable Tourism from Travelling on behalf of Sunway Holidays.
Education
Edinburgh Napier University
Graduate Diploma from Human Resource Management
09.2017
University Overview
Award: 10 credits at SCQF Level 7 delivered by IQN & Scottish Qualifications Network.
Aquinas University College
Graduate Diploma from Information & Communication Technology
09.2017
University Overview
GPA: Merit
Dimensions International College
Certificate in Food & Beverage Management
11.2015
University Overview
Award: FB-RM-102C-1 Follow Food & Beverage & Hygiene Policies & Procedures.
Trinity College Guildhall
Graduate Certificate from Piano Forte Western Music
09.2013
University Overview
Award: Successfully completed all grade up to the 8th grade.
Ave Maria Convent
G.C.E Advanced Level Examination from English Medium
08.2013
University Overview
GPA: Good Pass in the Commerce Stream - Accounting, Business Studies, Economics
Association of Accounting Technician Sri Lanka
Certification in Accounting
07.2012
University Overview
GPA: Successfully passed Foundation & Intermediate level.(Statistics, Law, Accounting, Business Studies, Economics)
Newstead Girls' College
G.C.E Ordinary Level Examination from English Medium
12.2010
University Overview
GPA: Very Good Pass
Skills
- Management Skills
- Creativity
- Client relationship
- Critical thinking
- Leadership
- Graphic design
- Excellent communication
- Content creation
- Data analysis
- Social media strategy
- Influencer marketing
- Campaign management
- Teamwork and collaboration
Languages
Sinhala
First Language
English
Proficient (C2)
C2
French
Intermediate (B1)
B1
References
References available upon request.
Timeline
SOCIAL MEDIA MARKETING MANAGER
KOBE MOTOR COMPANY
03.2025 - 03.2025
DIGITAL MARKETING MANAGER
THE SWISS RESIDENCE HOTEL
08.2023 - 02.2024
SOCIAL MEDIA MANAGER
PERSONAL BRANDING
01.2023 - 07.2023
ASSISTANT MANAGER DIGITAL MARKETING
CEYLON HOTELS CORPORATION - GALLE FACE HOTEL GROUP
04.2022 - 11.2022
FREELANCE CONTENT CREATOR
UPWORK
12.2020 - 01.2022
CONTENT WRITER CUM DESTINATION EXPERT
SUNWAY HOLIDAYS
01.2019 - 12.2019
Edinburgh Napier University
Graduate Diploma from Human Resource Management
Aquinas University College
Graduate Diploma from Information & Communication Technology
Dimensions International College
Certificate in Food & Beverage Management
Trinity College Guildhall
Graduate Certificate from Piano Forte Western Music
Ave Maria Convent
G.C.E Advanced Level Examination from English Medium
Association of Accounting Technician Sri Lanka
Certification in Accounting
Newstead Girls' College
G.C.E Ordinary Level Examination from English Medium
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