Jayawijith Lakmal
Piliyandala,11
Summary
Results-oriented Pharmaceutical Marketing Professional with over a decade of experience driving revenue growth and establishing strong relationships with healthcare professionals. Adept at developing strategic marketing initiatives, expanding territory customer bases, and delivering sales targets consistently. Proven ability to manage product launches, negotiate contracts, and influence
key decision-makers in the healthcare sector.
Overview
17
17
years of professional experience
Work History
Field Coordinator
Morisons Ltd
02.2021 - 03.2024
- Provide comprehensive administrative assistance to the sales team, helping with scheduling meetings, maintaining sales records, and organizing data to ensure the team meets their goals.
- Contract Negotiation & New Business Development
Assist in tracking and reporting on sales activities and performance, compiling weekly or monthly reports for the Sales Manager/Director. - Ensure that data is accurately updated and presented for decision-making.
- Help ensure that Medical representatives maintain regular communication with at least 80% of existing accounts,
- Scheduling appointments and ensuring follow-ups are consistent for relationship building and potential upselling
opportunities. - Maintain and update CRM systems and other databases, ensuring sales data, account details, and communication logs are properly organized and readily accessible for the sales team.
- Ensure that all administrative tasks are performed in strict adherence to ethical marketing practices and compliance guidelines, particularly when handling sensitive information related to healthcare professionals and
products.
Territory Business Manager
Revlon Lanka Ltd
02.2018 - 01.2021
- Assist in maintaining and strengthening relationships with key clients, such as pharmacies and hospitals, by managing client data, scheduling meetings, and ensuring follow-ups are timely and well-documented.
- Support efforts to retain 90%-95% of existing clients, helping to minimize churn.
- Support the tracking of sales activities and performance metrics, helping the sales team to consistently meet or exceed Year-To-Date (YTD) sales targets (105%+).
- Prepare regular reports for management on sales progress and client interactions.
- Coordinate schedules and maintain contact records for 20-25 existing clients per week, ensuring that all client meetings and communications are logged
accurately. - Assist in managing outreach efforts for 7 potential new clients per week.
- Maintain and update the CRM system to ensure all client interactions, sales activities, and follow-ups are logged and tracked.
- Provide regular updates to the sales team on client status, potential opportunities, and meeting schedules.
Territory Manager
Sunshine Healthcare Lanka Ltd
02.2012 - 01.2018
- Promote pharmaceutical products (Dermatology and Respiratory) effectively to healthcare professionals (HCPs), including doctors, specialists, hospital pharmacists, and clinic decision-makers.
- Increased exclusive customer base by 37% through strategic relationship building with doctors and pharmacists.
- Gather and report information on competitor products, pricing strategies, and market trends to support sales strategies.
- Managed distribution networks, appointing and supporting new distributors as per company requirements.
- Maintain 90%+ retention rate in existing accounts (doctors, hospitals, pharmacies).
- Maintain 100% compliance with company policies and industry regulations in all sales and promotional activities.
Marketing Executive
Dialog Axiata Ltd
05.2007 - 01.2012
- Developed and executed integrated marketing campaigns to enhance brand visibility.
- Analyzed market trends and consumer insights to inform strategic decision-making.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Design and implement marketing campaigns to promote telecommunications products and services, ensuring alignment with company objectives and
brand guidelines. This includes digital marketing, email marketing, content creation, and traditional advertising. - Oversee the company's digital presence across various platforms, including the website, social media, email newsletters, and paid advertising.
Education
ACPD Diploma in Digital Marketing - Digital Marketing
Continuing Professional Development Certification Company
Colombo, Sri Lanka06-2023
MBA - Business Administration And Management
Angliya Ruskin University
London 03-2019
Post Graduate Diploma In Marketing - Marketing Management
Sri Lanka Institute of Marketing
Colombo, Sri Lanka08-2017
Strategic Diploma In Brand Management - Branding
Sri Lanka Institute Of Marketing
Colombo, Sri Lanka12-2015
Preliminary Certificate In Marketing - Marketing
Sri Lanka Institute of Marketing
Colombo, Sri Lanka06-2014
Skills
- Pharmaceutical Sales & Product Promotion
- Team Leadership & Performance Management
- Compliance with Healthcare Regulations
- Strategic Market Analysis & Territory Expansion
- Healthcare Relationship Management
- Contract Negotiation & New Business Development
Accomplishments
1. Outstanding Medical Marketing
Executive, Sunshine Healthcare, 2015
– Achieved 121% of sales target.
2. Nominee for the managing director's
award Dialog 2012 Recognized for
outstanding performance and
awarded for the managing director's
award.
3. Most Outstanding Marketing
Executive Dialog 2011-achieving the
highest sales figures in 2011 among
the regional team.
Additional Information
References upon Request
Declaration
I solemnly declare that all the information furnished in this document is free of
errors to the best of my knowledge.
.......................................
Jayawijith Lakmal
Timeline
Field Coordinator
Morisons Ltd
02.2021 - 03.2024
Territory Business Manager
Revlon Lanka Ltd
02.2018 - 01.2021
Territory Manager
Sunshine Healthcare Lanka Ltd
02.2012 - 01.2018
Marketing Executive
Dialog Axiata Ltd
05.2007 - 01.2012
ACPD Diploma in Digital Marketing - Digital Marketing
Continuing Professional Development Certification Company
MBA - Business Administration And Management
Angliya Ruskin University
Post Graduate Diploma In Marketing - Marketing Management
Sri Lanka Institute of Marketing
Strategic Diploma In Brand Management - Branding
Sri Lanka Institute Of Marketing
Preliminary Certificate In Marketing - Marketing
Sri Lanka Institute of Marketing