JAYAWIJITH D LAKMAL
Colombo
Summary
Results-oriented Pharmaceutical Sales Professional with over a decade of experience driving revenue growth and establishing strong relationships with healthcare professionals. Adept at developing strategic marketing initiatives, expanding territory customer bases, and delivering sales targets consistently. Proven ability to manage product launches, negotiate contracts, and influence key decision-makers in the healthcare sector.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Field Coordinator , Sales & Marketing
Morisons Ltd (Pharmaceuticals and Healthcare )
02.2021 - Current
- Provide comprehensive administrative assistance to the sales team, helping with scheduling meetings, maintaining sales records, and organizing data to ensure the team meets their goals.
- Assist in tracking and reporting on sales activities and performance, compiling weekly or monthly reports for the Sales Manager. Ensure that data is accurately updated and presented for decision-making.
- Help ensure that Medical representatives maintain regular communication with at least 80% of existing accounts, scheduling appointments and ensuring follow-ups are consistent for relationship building and potential upselling opportunities.
- Maintain and update CRM systems and other databases, ensuring sales data, account details, and communication logs are properly organized and readily accessible for the sales team.
- Ensure that all administrative tasks are performed in strict adherence to ethical marketing practices and compliance guidelines, particularly when handling sensitive information related to healthcare professionals and products.
Territory Manager - Market Development
Revlon Lanka Ltd (Nutraceuticals and Healthcare)
02.2018 - 01.2021
- Assist in maintaining and strengthening relationships with key clients, such as pharmacies and hospitals, by managing client data, scheduling meetings, and ensuring follow-ups are timely and well-documented. Support efforts to retain 90%-95% of existing clients, helping to minimize churn.
- Support the tracking of sales activities and performance metrics, helping the sales team to consistently meet or exceed Year-To-Date (YTD) sales targets (105%+). Prepare regular reports for management on sales progress and client interactions.
- Coordinate schedules and maintain contact records for 20-25 existing clients per week, ensuring that all client meetings and communications are logged accurately. Assist in managing outreach efforts for 7 potential new clients per week.
- Maintain and update the CRM system to ensure all client interactions, sales activities, and follow-ups are logged and tracked. Provide regular updates to the sales team on client status, potential opportunities, and meeting schedules.
Medical Representative
Sunshine Healthcare Lanka Ltd (Pharmaceuticals)
02.2012 - 01.2018
- Promote pharmaceutical products(dermatology and respiratory) effectively to healthcare professionals (HCPs), including doctors, specialists, hospital pharmacists, and clinic decision-makers.
- Increased exclusive customer base by 37% through strategic relationship building with doctors and pharmacists.
- Gather and report information on competitor products, pricing strategies, and market trends to support sales strategies.
- Managed distribution networks, appointing and supporting new distributors as per company requirements. Maintain 90%+ retention rate in existing accounts (doctors, hospitals, pharmacies).
- Maintain 100% compliance with company policies and industry regulations in all sales and promotional activities.
Marketing Executive
Dialog Axiata Ltd
05.2007 - 01.2012
- Design and implement marketing campaigns to promote telecommunications products and services, ensuring alignment with company objectives and brand guidelines. This includes digital marketing, email marketing, content creation, and traditional advertising.
- Oversee the company's digital presence across various platforms, including the website, social media, email newsletters, and paid advertising.
Education
MBA - Business Administration And Management
Angliya Ruskin University
London UK03.2019
PGDip - Post Graduate Diploma In Marketing
Sri Lanka Institute of Marketing
Colombo08.2017
DSBM - Strategic Diploma In Brand Management
Sri Lanka Institute Of Marketing
Colombo12.2015
Skills
- Pharmaceutical Sales & Product Promotion
- Strategic Market Analysis & Territory Expansion
- Compliance with Healthcare Regulations
- Healthcare Relationship Management
- Team Leadership & Performance Management
- Contract Negotiation & New Business Development
Accomplishments
- Outstanding Medical Marketing Executive, Sunshine Healthcare, 2015 – Achieved 121% of sales target.
- Nominee for the managing director's award Dialog 2012 Recognized for outstanding performance and awarded for the managing director's award.
- Most Outstanding Marketing Executive Dialog 2011-achieving the highest sales figures in 2011 among the regional team.
Certification
- Preliminary Certificate In Marketing - Sri Lanka institute of Marketing Jul 2013 – Oct 2013
- ACPD Diploma in Digital Marketing Continuing Professional Development Certification Company (UK) Jan 2023 – Jun 2023
Languages
English
Advanced (C1)
Tamil
Elementary
Additional Information
References upon Request.
Declaration
I solemnly declare that all the information furnished in this document is free of errors to the best of my knowledge.
.......................................
Jayawijith Lakmal
Timeline
Field Coordinator , Sales & Marketing
Morisons Ltd (Pharmaceuticals and Healthcare )
02.2021 - Current
Territory Manager - Market Development
Revlon Lanka Ltd (Nutraceuticals and Healthcare)
02.2018 - 01.2021
Medical Representative
Sunshine Healthcare Lanka Ltd (Pharmaceuticals)
02.2012 - 01.2018
Marketing Executive
Dialog Axiata Ltd
05.2007 - 01.2012
MBA - Business Administration And Management
Angliya Ruskin University
PGDip - Post Graduate Diploma In Marketing
Sri Lanka Institute of Marketing
DSBM - Strategic Diploma In Brand Management
Sri Lanka Institute Of Marketing
Similar Profiles
Fady BekhitFady Bekhit
Key Account Manager at Chiesi Pharmaceuticals - New Country Healthcare DubaiKey Account Manager at Chiesi Pharmaceuticals - New Country Healthcare Dubai
Taniza TasnimTaniza Tasnim
In-Plant Trainee at Manufacturing Plant at Healthcare Pharmaceuticals LimitedIn-Plant Trainee at Manufacturing Plant at Healthcare Pharmaceuticals Limited
Susan P. SmythSusan P. Smyth
Associate Director of Quality & Compliance at Bayer Healthcare Pharmaceuticals Inc.Associate Director of Quality & Compliance at Bayer Healthcare Pharmaceuticals Inc.