Hamza Hakam
Professional Marketer
Kandy
Summary
Enthusiastic and competent marketing professional with over 8 years of demonstrated work experience in roles involving Marketing, Sales, Account Management and Business Development. Skilled at nurturing and maintaining client relationships and highly committed to working with a team to achieve objectives and meet targets. Determined to revitalize underperforming projects using best practices and take up new challenges. Excels under pressure. Exceptional in communication. Passion for marketing coupled with multifaceted expertise in sales and business development, fuels the drive to contribute meaningfully to the growth of brands and organizations that share the same unwavering dedication to quality and innovation. Eager to embark on the next chapter in the professional journey, to continue to blend competence and skills in impactful ways to add value to the employer.
Overview
6
6
years of professional experience
12
12
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Key Account Executive - International Marketing
Mabroc Teas by Hayleys PLC
11.2022 - Current
- Account management and client handling at one of Sri Lanka's leading tea exporters with global presence in more than 50 countries with over 200 clients worldwide
- Marketing arm to largest tea producer in Sri Lanka - Hayleys Plantations.
- Client portfolio across Europe, USA and Middle East.
- Managed export orders to generate average annual revenue of over $ 2,000,000.
- Cross functional integration with Planning, Production, Logistics, Procurement and Finance divisions to ensure order completion.
- Penetrated markets to expand global presence.
- Increased sales revenue and volumes to increase market share across several competitive markets.
- Planned and executed new product developments and product launches.
- Successfully executed marketing campaigns and implemented strategies and tactics to suit market conditions in exclusive regions.
- Improved overall profitability by consistently meeting or exceeding established sales targets for assigned accounts.
- Built and maintained strong client relationships to drive business growth.
Business Analyst
Ambatenne Tea Factory
06.2019 - 08.2020
- Formulate strategies and tactics to improve Manufacture, Marketing and Operations in SBU that produces over 200,000kg of tea annually.
- Optimized operations of tea manufacturing to cater to current and expected demands.
- Waste management to optimize operational costs.
- Carried out market research to implement pricing strategies and up-selling tactics.
- Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
- Performed gap analysis to identify areas of improvement.
- Analyzed data to identify root causes of problems and recommend corrective actions.
Head of Sales and Marketing
Tea Fortress (PVT) Ltd.
06.2018 - 05.2019
- Headed Marketing, Sales and Procurement.
- Achieved monthly sales revenues of $15,000 catering to inbound tourists being start up brand.
- Managed sales of value added commodities to inbound tourists and locals to consistently achieve monthly store revenue to consistently exceed break-even.
- Handled digital marketing to target tour operators, travel agencies and inbound tourists.
- Executed new product developments to suit latest market trends and to present diverse product portfolio.
- Monitored supplier operations and managed procurement of raw material for value addition of commodities.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Management Trainee
Asia Siyaka Commodities PLC
11.2017 - 05.2018
- Tea Taster/ Marketer/ Auctioneer/ Valuer
- Leading commodity brokering and marketing firm in Sri Lanka entitled to auction and trade locally produced teas to exporters.
- Streamlined processes and procedures to boost productivity levels throughout organization.
- Carried out marketing and sales of locally produced tea to exporters.
- Sensory evaluation, valuation and auctioning of commodities at weekly auctions.
- Reporting, documenting and analyzing data pertaining to weekly sales of of tea amounting to over 5 million kilos of tea.
- Conducted market research to advise clients of market trends, price judgment and manufacture techniques.
- Conceptualized innovative sales solutions to increase company revenue.
Education
MBA - Marketing
University of Bedfordshire
UK 12.2022 - 01.2024
Professional Certificate in Marketing -
Sri Lanka Institute of Marketing
Kandy 08.2018 - 2018.09
Advanced Study on The Business of Tea -
The Mel's Tea Academy, Colombo
Colombo 03.2017 - 2017.12
High School -
Trinity College, Kandy
Kandy 01.2008 - 2016.12
Diploma in Computer Hardware Engineering with Networking -
Turnkey IT Campus
Colombo 09.2010 - 2010.10
Skills
Reporting and Documenting
undefinedCertification
Foundation Certificate in Value Stream Mapping, 05/2023, Dr. Mikel J. Harry Six Sigma Management Institute, Asia
References
- Mr. Niraj De Mel
Chairman, Sri Lanka Tea Board. +94 76 3866790
- Mr. Anil Cooke
Managing Director, Asia Siyaka Commodities PLC. +94 777 777970
- Mr. Niran Ranatunga
Managing Director, Mabroc Teas by Hayleys PLC. +94 777 385293 / niran@mabrocteas.com
- Mr. Shanaka Yasarathne
CEO, Bartleet Produce Marketing. +94 77 7048676
- Mr. Eashan Perera
General Manager, Marketing, Talawakelle Tea Estates PLC. +9477 3958204
Timeline
MBA - Marketing
University of Bedfordshire
12.2022 - 01.2024
Key Account Executive - International Marketing
Mabroc Teas by Hayleys PLC
11.2022 - Current
Business Analyst
Ambatenne Tea Factory
06.2019 - 08.2020
Professional Certificate in Marketing -
Sri Lanka Institute of Marketing
08.2018 - 2018.09
Head of Sales and Marketing
Tea Fortress (PVT) Ltd.
06.2018 - 05.2019
Management Trainee
Asia Siyaka Commodities PLC
11.2017 - 05.2018
Advanced Study on The Business of Tea -
The Mel's Tea Academy, Colombo
03.2017 - 2017.12
Diploma in Computer Hardware Engineering with Networking -
Turnkey IT Campus
09.2010 - 2010.10
High School -
Trinity College, Kandy
01.2008 - 2016.12
Foundation Certificate in Value Stream Mapping, 05/2023, Dr. Mikel J. Harry Six Sigma Management Institute, Asia
Similar Profiles
Erandi EgodawatteErandi Egodawatte
Assistant Manager Sales Marketing at MABROC TEAS (PVT) LTD , HAYLEYS PLCAssistant Manager Sales Marketing at MABROC TEAS (PVT) LTD , HAYLEYS PLC
Tharindi D DharmadasaTharindi D Dharmadasa
Junior Executive – Commercial Operations at Advantis Ships Pvt. Ltd. (Hayleys plc)Junior Executive – Commercial Operations at Advantis Ships Pvt. Ltd. (Hayleys plc)
Nisala AmarasekaraNisala Amarasekara
Deputy General Manager- Corporate Projects at Hayleys Fentons LimitedDeputy General Manager- Corporate Projects at Hayleys Fentons Limited