Passionate about cooking and hosting dinner parties
Erandi Udeshini Egodawatte
Assistant Manager Sales Marketing
Summary
A dynamic professional with a decade of specialized experience in key account management, augmented by proficiency in customer relationship building, new product development, and strategic marketing. I have consistently surpassed expectations, generating an annual revenue of AUD 2.5 million from Asian and Australian key accounts, leveraging my expertise to foster enduring partnerships and drive business growth. I was also the "Employee of the Year 2022", achievement presented by Mabroc Teas Pvt Ltd in recognition of work in the year 2022.
Driven by a passion for excellence and a proven track record in key account management, I am eager to contribute my skills and expertise to an organization where I can continue to drive sales, cultivate brand loyalty, and promote a culture of strategic partnership.
Overview
11
11
years of professional experience
3
3
Certifications
Work History
Assistant Manager Sales Marketing
Mabroc Teas (Pvt) Ltd
03.2023 - 08.2023
- Managed premium key accounts across Australia and Asia for leading food companies, driving AUD 2.5 million in annual sales.
- Led customer success initiatives, improving overall satisfaction by 20%. Developed annual account plans aligned with organizational objectives.
- Built enduring relationships with high-value clients, providing efficient issue resolution and timely reporting within 24-48 hours.
- Oversaw product portfolio, introducing over 50 new products and managing after-sales services. Recognized authority in new product development.
- Collaborated cross-functionally to streamline operations, achieving 100% customer satisfaction through timely order delivery.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Streamlined store operations for increased efficiency by 20%, implementing new processes and procedures.
- Developed strategy to increase sales and drive profits.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Developed strong working relationships with staff, fostering a positive work environment.
- Generated repeat business through 100% exceptional customer service and responded to customer concerns with friendly and knowledgeable service.
- Applied effective time management techniques to meet tight deadlines.
Marketing Executive
Mabroc Teas (Pvt) Ltd
10.2016 - 03.2023
- Utilized industry trends and competitive analysis to enhance marketing campaign effectiveness.
- Ensured graphic design work adhered to brief objectives, brand requirements, and predetermined specifications through thorough review and approval.
- Collaborated with advertising managers in the development and implementation of comprehensive marketing plans.
- Evaluated marketing campaigns using key metrics and performance indicators.
- Identified target audiences for specific products and aligned campaigns with relevant demographics.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Marketing Trainee
Mabroc Teas (Pvt) Ltd
10.2015 - 10.2016
- Created reports to track performance of marketing campaigns and suggest improvements.
- Analyzed market trends to identify new business opportunities for product expansion.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Created and launched campaigns across digital and traditional channels to drive sales.
Finance Apprentice
Mabroc Teas (Pvt) Ltd
02.2013 - 10.2015
- Enhanced operational efficiency in accounting processes by applying financial accounting skills within an SAP environment.
- Oversaw key accounting functions such as accounts payable, accounts receivable, general ledger maintenance, fixed assets, and bank reconciliation.
- Led quality assurance initiatives to ensure accuracy and compliance in financial processes.
- Gained diverse experience working within conglomerate group tax and internal audit divisions, providing insights into broader financial functions.
- Demonstrated leadership skills in managing projects from concept to completion.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Worked flexible hours across night, weekend, and holiday shifts.
- Worked well in a team setting, providing support and guidance.
Education
Master of Science - Project Management
04.2001 -
MBA - Business Administration And Management
04.2001 -
Advance Diploma in Management Accounting
01.2014
Skills
- Business Analysis and Reporting
Certification
Distinction - Top of Class- People Leaders Development Programme January 2022
Interests
Organizer of community fundraising events
Passionate about cricket
Accomplishments
- Employee of the Year 2022
Certificate of Achievement presented by Mabroc Teas Pvt Ltd in recognition of work in the year 2022.
- Distinction - Top of Class- People Leaders Development Programme January 2022 - Issued by Sandbox Business Academy · Apr 2022
- Sports Honors - Basketball - In recognition of my contribution to the team's success in high school matches, I was honored with sport awards in the years 2008, 2007, and 2005 for my performance as a team member.
Timeline
Key Account Management
11-2023
Excel 2021 Essential Training (Microsoft Office)
11-2023
Assistant Manager Sales Marketing - Mabroc Teas (Pvt) Ltd
03.2023 - 08.2023
Distinction - Top of Class- People Leaders Development Programme January 2022
01-2023
Marketing Executive - Mabroc Teas (Pvt) Ltd
10.2016 - 03.2023
Marketing Trainee - Mabroc Teas (Pvt) Ltd
10.2015 - 10.2016
Finance Apprentice - Mabroc Teas (Pvt) Ltd
02.2013 - 10.2015
University of Bedfordshire - Master of Science, Project Management
04.2001 -
University of West London - MBA, Business Administration And Management
04.2001 -
Chartered Institute of Management Accountants - , Advance Diploma in Management Accounting
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