Zeenath Cassim
Marketing Operations Manager
Dubai,2
Summary
Dynamic and strategic Partnerships and Operations Manager with extensive experience in managing partner channels and driving solution sales in a global setting. Proven expertise in building and nurturing strategic, regional partnerships, particularly within the Lintech and technology sectors. Skilled in mapping solutions to partner needs, aligning with partner sales teams, and developing winning go-to-market strategies. Adept at operating and supporting regional and global channel programs, providing back-office support, and delivering comprehensive training. Recognized for exceptional solution selling, analytical and strategic thinking, and strong communication and presentation skills. Charismatic and credible, with a deep understanding of complex, matrixed organizations.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Bancassurance Operations Manager
AIA Insurance Ltd
1 2023
- Managed strategic partnerships with Financial institutions, aligning bancassurance operations with partner strategies to drive joint business growth, resulting in 25% increase in cross-sell revenue within the first year
- Designed and implemented operational processes to ensure compliance and mitigate risks, enhancing efficiency in partnership activities
- Conducted training programs for partner sales teams, facilitating a better understanding and selling of insurance solutions, leading to a 20% increase in sales volume over six months
- Analyzed Financial metrics and market trends to adapt operations, optimize resource allocation, and align with partner objectives.
- Increased brand awareness by developing and executing targeted marketing campaigns
Sales and Marketing Manager
Lanka Shipping & Logistics Pvt Ltd
01.2021 - 01.2022
- Identified and qualified potential partners, developing relationships to drive business growth and achieve revenue goals
- Presented and discussed company services with potential partners, aligning solutions with their needs and strategic goals
- Developed strategic plans and proposals in collaboration with the team to win new business and expand market presence
- Utilized data analysis to understand partner needs and competitive strategies, adjusting sales tactics to align with Financial changes and market demands, leading to a 15% increase in market share and a 10% rise in partner satisfaction ratings.
- Conducted market research to identify new business opportunities and stay ahead of industry trends
Associate Regional Manager
Union Assurance PLC
01.2020 - 01.2021
- Conducted regular reviews and implemented tactical campaigns with partner sales teams to achieve regional business objectives
- Drafted communications for competitions, events, and training sessions, ensuring alignment with partner strategies and goals
- Managed financial processes, including travel claims and incentives, to ensure timely payments and support partner sales efforts.
- Developed strong relationships with clients, resulting in increased loyalty and repeat business
Business Relationship Manager
AIA Insurance Ltd
01.2016 - 01.2020
- Increased sales volume by meeting monthly targets and regularly updating bank staff on insurance products
- Gathered competitor information and industry data to enhance partner sales strategies and product positioning
- Managed multiple branch networks, generating bancassurance business and creating customer referrals through close collaboration with bank partners.
Education
Skills
Operations Management
Problem-Solving
Customer Service
Performance monitoring
Organizational Management
Team Leadership
Business Development
Customer Retention
Planning and Implementation
Strategic Planning
Marketing campaign development
Marketing campaigns
Projectexposure
- Developed and implemented a comprehensive training program for bank staff to improve their knowledge and communication skills regarding AIA's insurance products. This included creating training modules, conducting role-playing exercises, and providing ongoing coaching.
- Identified repetitive and time-consuming tasks within the bancassurance operations process. Led a team to develop and implement automated solutions to streamline these tasks, such as online application processing and data integration with partner banks, resulting in a 20% reduction in processing times.
- Expanding Client Base through Targeted Lead Generation Campaign: The campaign increased qualified leads by 30% within the Lirst quarter. This led to significant growth in new client acquisition and overall revenue generation for Lanka Shipping.
- Led the initiative to migrate AIA's bancassurance operations from a legacy system to a new, cloud-based digital platform. This involved collaborating with IT specialists, data analysts, and partner banks to ensure a smooth transition.
Personal Information
- Date of Birth: 08/07/95
- Nationality: Sri Lankan
Awards
- MDRT member for the year 2017, 2018, and 2019.
- The highest number of policy achieved under Business Relationship Category for 2019 Q3.
- Achieved the CEO's 10 million club awards for 2017.
Certification
Lean Six Sigma Black Belt
Timeline
Sales and Marketing Manager
Lanka Shipping & Logistics Pvt Ltd
01.2021 - 01.2022
Associate Regional Manager
Union Assurance PLC
01.2020 - 01.2021
Business Relationship Manager
AIA Insurance Ltd
01.2016 - 01.2020
Bancassurance Operations Manager
AIA Insurance Ltd
1 2023
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