Vinesh Chamuditha

Manage brand campaigns, social-first content, and video-led projects across multiple client portfolios, working closely with client success, strategy, content, creative, video, and performance marketing teams.

• Develop vertical and bite-sized video content for brands, collaborating with client success, strategy, content, and video teams to deliver digital-focused content that supports brand growth.
• Support high-production projects, including TVCs and DVCs, by coordinating between client success teams, clients, and external production partners to ensure campaign expectations are met.
• Manage Keells’ Instagram and TikTok accounts on a retainer basis, overseeing content delivery and coordinating with performance marketing teams to drive engagement, awareness, and brand visibility.
• Contribute to brand campaigns by coordinating directly between clients and internal teams to ensure smooth execution and alignment with client expectations.
• Support client success teams in pitching new clients and campaigns for existing clients by creating vertical and bite-sized video demonstrations aligned with campaign strategies.

Key Projects:

Worked across video projects and social media retainers for brands including Keells, Vaseline, Veet, HONOR, Dettol, Nutriline, and Rexona. Managed the CAL PWN rebranding project.

Pitches Supported: Developed videos to support pitch efforts for new business and existing client campaigns, including Unilever x Keells, HONOR Accessories, Abans Jinpeng, BYD, Lemon Puff, Caltex Proxy Channel, CDB, and JXG Father’s Day.

• Contribute to the development of digital marketing plans to promote company-led events.
• Direct operations crew members based on event requirements, overseeing guest ushering, inquiries, and complaint handling.
• Assist in planning table layouts, coordinating client table reservations, and ensuring accurate seating arrangements.
• Supervise event setup activities, ensuring tables are arranged correctly, on time, and in line with space requirements.
• Conduct post-event reviews to identify operational gaps, areas for improvement, and recommendations for future events.

Managed Keells as a key brand account while supporting campaigns and projects across the retail, finance, and event management sectors.

• Managed Keells’ social media presence across Instagram, LinkedIn, and TikTok, ensuring a consistent brand voice, stronger engagement, and timely content delivery.
• Presented social media performance reports with insights, recommendations, and key learnings to support ongoing brand growth.
• Coordinated digital and integrated campaigns by collaborating with internal teams and external partners to ensure effective and timely execution.
• Developed and executed trend-based video content strategies to improve Keells’ visibility, relevance, and engagement across social platforms.
• Managed video production and animation projects for clients, ensuring timely delivery and alignment with brand standards.

Key Projects: Worked across key campaigns and video-led projects for Keells, CAL, and Agastra, including Keells Christmas Campaign 2024, Keells Hot Food Campaign 2025, Keells Avurudu Campaign 2025, Keells World Flavourites Campaign 2025, Keells Own Label 360 Campaign 2025, Keells Nexus Loyalty App Campaign 2025, CAL IPO Video Development Project, Agastra Doctor & Gypsies Campaign, and Agastra Boyce Avenue Campaign.

• Supported social media content planning and audience targeting through Meta Business Suite.
• Monitored social media interactions and customer inquiries, ensuring timely and professional responses.
• Followed up on sales leads and customer inquiries to support lead conversion and client communication.
• Maintained client and supplier records, ensuring information was accurate and up to date.
• Supported management with operational planning, team meetings, reporting, and public relations activities.