Udeni Varuni Rebera
Scarborough
Summary
Expedience Branch Manager with a background in marketing consumer durables and consumer finance. With over 13 years of experience in the consumer durables industry, I have successfully managed product launches to local market, increased brand awareness and sales, trained a team of marketing and sales specialists.
Additionally, I have over 10 years of experience as a Deputy Branch Manager in Consumer Finance, where I overachieved overall targets by 40%, maintained excellent customer service, and managed branch operations.
Overview
25
25
years of professional experience
Work History
Branch Manger
Singer Sri Lanka Plc
01.2011 - 05.2024
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
- Achieve revenue and profit targets for the store.
- Ensure regulatory compliance in inventory management operations
- Independently lead a motivated team to increase sales & ensure efficiency.
- Training and guiding sales team towards achieving overall sales targets. Organize promotional campaign with other organizations on promoted products to segmented markets.
- Manage all corporate marketing functions within the allocated budget, including brand management, product launches, advertising initiatives, marketing collateral, and social events. This has resulted in increased brand visibility and consumer engagement, leading to boosted sales Volume.
- Initiated and implemented a strategic promotional campaign that bundled products together,resulting in a 40% increase in sales and projected year-on-year sales growth of 320Mn.
- Recruited and trained 30+ marketing and sales specialists, improving overall sales targets by 24% and maintaining 86% employee retention rate despite the COVID-19 pandemic.
- Negotiated new contracts with corporate customers while saving marketing budgets by 10%.
Deputy Branch Manager
The Finance & Guarantee Company Limited
01.2004 - 12.2010
- Oversaw daily operations, ensuring compliance with company policies and industry regulations while optimizing resources for maximum output.
- Ensued regulatory compliance.
- Developed strong working relationships with staff, fostering a positive work environment.
- Maintained excellent customer service and relationships with existing customers to enhance the branch portfolio.
- Led a team of junior assistants, ensuring efficient task completion and professional development.
Import and Export Documents Executive
PSK Lanka (Pvt)Ltd
01.1999 - 12.2003
- Investigated discrepancies in shipping documents and resolved issues with vendors.
- Coordinated import and export of goods for multiple clients, providing accuracy and timely delivery.
- Maintained accurate records of all import/export transactions to ensure full traceability and audit readiness.
- Coordinated with internal teams to enable timely ordering, shipping and receipt of goods.
Education
High School Diploma -
St. Paul's Girls' School
Kelaniya04-1996
Skills
- Strategic Leadership
- Business Planning
- Visual Merchandising
- Inventory Control
- Team Training and Development
- Analytical Skills
- Decision-Making
- Cost Reduction
Languages
English
Advanced
C1
Timeline
Branch Manger
Singer Sri Lanka Plc
01.2011 - 05.2024
Deputy Branch Manager
The Finance & Guarantee Company Limited
01.2004 - 12.2010
Import and Export Documents Executive
PSK Lanka (Pvt)Ltd
01.1999 - 12.2003
High School Diploma -
St. Paul's Girls' School
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