Udara Madhusanka
Senior Media Executive
Battaramulla
Summary
Dynamic & results driven marketing professional with proven experience in marketing camping online marketing & advertising within the retail industry. Initiated ground-breaking programs and delivered large revenue gains. positive 'can-do' attitude. expert knowledge of interactive and internet technologies and tools. Customer focused creative & results driven with proven skills in managing external agencies, budget & project managing deliverables while meeting tight deadlines.
Overview
14
14
years of professional experience
Work History
Senior Media Executive - Marketing
Midas Media (Pvt) Ltd
Colombo
01.2016 - Current
- Company Overview: https://www.facebook.com/mediafactorysrilanka/
- Assist with plan stewardship and management. assisting with monitoring and meeting deadlines and ensuring accuracy of plan implementation
- Work with regional teams to establish best practices for entry of media plan data into existing tools in order to elevate usefulness of model output
- Create and update weekly campaign progress reports for internal use, aid in development of digital media benchmarks
- Communicate and work with publishing partners to develop effective media solutions that deliver client objectives
- Manage input to plan changes and assist client and Market Share Partners in model maintenance
- Assist regional media teams in writing objectives and strategies, plan development and presentations
- Work with Media planning to build, execute, and measure test plans
- Organizing Press Conference and follow-up
- Negotiate with selected media for the best possible deals and rates
- Https://www.facebook.com/mediafactorysrilanka/
Media Executive
Splendor Media (Pvt) Ltd
01.2015 - 01.2016
- Company Overview: http://splendor.lk/
- Leading deliverables on media plans and recommendations for client, ensuring they are in line with client briefs and objectives
- Works closely with team to ensure plans are implemented with excellence and in line with planned strategy
- Manages feedback / POVs on media / analysis and evaluation of media opportunities
- Works closely with partner agencies and maintains relationship with key vendors
- Reporting at a campaign level across all mediums
- In depth knowledge of key media tools
- Day-to-day client communication
- Reviewing and analysing competitive move in the industry
- Analysed third-party data and investigated new growth opportunities
- Http://splendor.lk/
Junior Media Executive
Madison Media (Pvt) Ltd
01.2012 - 01.2015
- Company Overview: https://www.madisonindia.com/
- Client management
- Media planning
- Maintaining PR with the media houses
- Media relations
- Audiences' analysis and control
- Monitor media campaigns
- Https://www.madisonindia.com/
Education
Graphic Designing - undefined
Golden key Inst.
01.2013
G.C.E. Advance Level Examinations - Economics, Information & Communication technology, Accounting, General English
01.2012
G.C.E. Ordinary Level Examinations - undefined
01.2008
Skills
- Media Planning
- Digital advertising
- Mobile marketing
- Campaign/Offer Planning
- Above the line Advertising (ATL)
- Brand Building
- Marketing
- Photography
- Social media advertising
- Marketing Communication
- Graphic Designing (Adobe Photoshop, Adobe Illustrator & CorelDraw)
Personal Information
- Title: Senior Media Executive-Marketing
- ID Type: G.C.E. Advance Level Examination
- ID Number: 5793459
Timeline
Senior Media Executive - Marketing
Midas Media (Pvt) Ltd
01.2016 - Current
Media Executive
Splendor Media (Pvt) Ltd
01.2015 - 01.2016
Junior Media Executive
Madison Media (Pvt) Ltd
01.2012 - 01.2015
Graphic Designing - undefined
Golden key Inst.
G.C.E. Advance Level Examinations - Economics, Information & Communication technology, Accounting, General English
G.C.E. Ordinary Level Examinations - undefined
Similar Profiles
Lucille BerradaLucille Berrada
Expérience Professionnelle À Lʼétranger at PVTExpérience Professionnelle À Lʼétranger at PVT
KYRA RIDGWELLKYRA RIDGWELL
Sales Team Member at LTDSales Team Member at LTD
Daniel CorreiaDaniel Correia
Team Leader at LTDTeam Leader at LTD
Evni HewageEvni Hewage
Operations Assistant at Homelands Group of CompaniesOperations Assistant at Homelands Group of Companies
Arunodha HettiarachchiArunodha Hettiarachchi
Product Owner - IoT at Brown & Company PLCProduct Owner - IoT at Brown & Company PLC