Udara Madhusanka
Senior Media Executive
Battaramulla
Summary
Dynamic & results driven marketing professional with proven experience in marketing camping online marketing & advertising within the retail industry. Initiated ground-breaking programs and delivered large revenue gains. positive 'can-do' attitude. expert knowledge of interactive and internet technologies and tools. Customer focused creative & results driven with proven skills in managing external agencies, budget & project managing deliverables while meeting tight deadlines.
Overview
14
14
years of professional experience
Work History
Senior Media Executive - Marketing
Midas Media (Pvt) Ltd
Colombo
01.2016 - Current
- Company Overview: https://www.facebook.com/mediafactorysrilanka/
- Assist with plan stewardship and management. assisting with monitoring and meeting deadlines and ensuring accuracy of plan implementation
- Work with regional teams to establish best practices for entry of media plan data into existing tools in order to elevate usefulness of model output
- Create and update weekly campaign progress reports for internal use, aid in development of digital media benchmarks
- Communicate and work with publishing partners to develop effective media solutions that deliver client objectives
- Manage input to plan changes and assist client and Market Share Partners in model maintenance
- Assist regional media teams in writing objectives and strategies, plan development and presentations
- Work with Media planning to build, execute, and measure test plans
- Organizing Press Conference and follow-up
- Negotiate with selected media for the best possible deals and rates
- Https://www.facebook.com/mediafactorysrilanka/
Media Executive
Splendor Media (Pvt) Ltd
01.2015 - 01.2016
- Company Overview: http://splendor.lk/
- Leading deliverables on media plans and recommendations for client, ensuring they are in line with client briefs and objectives
- Works closely with team to ensure plans are implemented with excellence and in line with planned strategy
- Manages feedback / POVs on media / analysis and evaluation of media opportunities
- Works closely with partner agencies and maintains relationship with key vendors
- Reporting at a campaign level across all mediums
- In depth knowledge of key media tools
- Day-to-day client communication
- Reviewing and analysing competitive move in the industry
- Analysed third-party data and investigated new growth opportunities
- Http://splendor.lk/
Junior Media Executive
Madison Media (Pvt) Ltd
01.2012 - 01.2015
- Company Overview: https://www.madisonindia.com/
- Client management
- Media planning
- Maintaining PR with the media houses
- Media relations
- Audiences' analysis and control
- Monitor media campaigns
- Https://www.madisonindia.com/
Education
Graphic Designing - undefined
Golden key Inst.
01.2013
G.C.E. Advance Level Examinations - Economics, Information & Communication technology, Accounting, General English
01.2012
G.C.E. Ordinary Level Examinations - undefined
01.2008
Skills
- Media Planning
- Digital advertising
- Mobile marketing
- Campaign/Offer Planning
- Above the line Advertising (ATL)
- Brand Building
- Marketing
- Photography
- Social media advertising
- Marketing Communication
- Graphic Designing (Adobe Photoshop, Adobe Illustrator & CorelDraw)
Personal Information
- Title: Senior Media Executive-Marketing
- ID Type: G.C.E. Advance Level Examination
- ID Number: 5793459
Timeline
Senior Media Executive - Marketing
Midas Media (Pvt) Ltd
01.2016 - Current
Media Executive
Splendor Media (Pvt) Ltd
01.2015 - 01.2016
Junior Media Executive
Madison Media (Pvt) Ltd
01.2012 - 01.2015
Graphic Designing - undefined
Golden key Inst.