Thisara Maduranga Matharage
Senior Marketing Executive
627,Elhena Road,Gothatuwa
Summary
Senior Marketing Executive with over 7 years of experience in developing and executing successful marketing strategies for global brands. Proven track record of running effective marketing campaigns, driving revenue growth, increasing brand awareness, and building strong customer relationships. Skilled in team leadership, project management
Overview
7
7
years of professional experience
Work History
Senior Marketing Executive
Ceylon Steel Corporation
Colombo
03.2018 - Current
- Manage a team of 5 marketing professionals and oversee all aspects of marketing, including branding, advertising, content marketing, and events.
- Develop and execute marketing campaigns that drive revenue growth and increase customer engagement.
- Lead digital marketing efforts, including social media, email marketing, and online advertising.
- Conduct market research and analyze customer data to identify opportunities for new product development and market expansion.
- Implement CSR (Corporate Social Responsibility) initiatives to promote sustainable business practices and community engagement.
- Identify and pursue new business opportunities to expand company's market share and revenue streams.
- Conceptualize and develop stakeholder management software and CRM software to improve customer relationship management.
- Develop SFA (Sales Force Automation) software to improve sales team efficiency and productivity.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Analyzed marketing campaigns using key metrics and performance indicators
Marketing Executive
KML Cables PVT LTD
Colombo
02.2016 - 03.2018
- Managed sales administration and marketing campaigns for KML Cables,was a leading provider of cable solutions.
- Monitored sales force performance and provided coaching and training to improve sales team productivity.
- Developed and executed promotional campaigns to increase brand awareness and generate leads which resulted in Increased Sales by 10% in 2017
- Collaborated with product development teams to identify opportunities for new product development and market expansion.
- Consulted with product development teams to enhance products based on customer interest data.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Planned and executed events and marketing programs to increase qualified leads.
Education
BBA - International Business & Marketing
University of Colombo
10.2011 - 08.2015
Advance Level - Mahanama College
Commerce
01.1997 - 08.2010
Skills
Marketing strategy development and execution
Personal Details
▪ Date of Birth: 14th November 1991.
▪ Age: 32 Years.
▪ Sex: Male.
▪ Nationality: Sri Lankan.
▪ N.I.C No: 913191927V
▪ Marital Status: Married.
▪ Languages Known: Sinhala, English.
References
Taya F Diaz Milinda Salgadoe
Creatve Director Sales Administration Manager
0719755950 0777773233
Timeline
Senior Marketing Executive
Ceylon Steel Corporation
03.2018 - Current
Marketing Executive
KML Cables PVT LTD
02.2016 - 03.2018
BBA - International Business & Marketing
University of Colombo
10.2011 - 08.2015
Advance Level - Mahanama College
Commerce
01.1997 - 08.2010
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