THUTHI GUNAWARDENA

Executed immersive brand experiences that captivated audiences and enhanced engagement.

• Developed multi-sensory environments combining storytelling and interaction for lasting impressions.
• Researched competitive offerings to establish unique value propositions for event promotion.
• Monitored industry trends to discover new markets and target audiences for future events.
• Designed impactful experiential campaigns that boosted brand visibility through live events.

• Facilitated knowledge transfer through practical skills and in-class exercises.
• Developed innovative teaching materials and methodologies to enhance learning experiences.
• Challenged students' thinking and fostered debate to promote critical discourse.
• Marked and assessed assignments and exams, delivering constructive feedback to students.

• Crafted compelling narratives of apparel innovation across multiple platforms to enhance brand visibility.
• Developed cohesive communication pieces that conveyed a unified brand story across diverse markets.
• Created and produced engaging digital content to elevate brand presence and showcase product innovations.
• Designed and executed a digital sales strategy in UK, driving increased sales and additional revenue.
• Utilized SEO analytics to develop a content plan, including blog content and a multi-platform media narrative.
• Coordinated with media agencies to identify effective communication opportunities for various projects.
• Trained company representatives for media interviews, press conferences, and industry presentations, ensuring effective messaging.
• Presented innovative solutions to promote unique first-to-market offerings.

• Responsible for the tone and content for 2 radio programs
• Trained on relevant software and content management systems
• Broad knowledge of music history and current trends
• Created radio-friendly content that was engaging and met sponsors expectations
• Presented and advocated for radically creative solutions to promote first to the world solutions

• Created campaigns and took ownership of campaign objectives
• Wrote content for online content including apps, games and social media
• Generated original content for brands including TV, Print, Digital and Radio
• Developed creative strategies that are forward-thinking and in-line with current media trends
• Liaised with clients
• Managed multiple projects with the ability to switch from one to the other seamlessly
• Met deadlines and stayed within the budget constraints
• Pushed clients towards fresh exciting ideas
• Successfully completed the Leo Burnett Humankind Workshop
• Worked with cross-functional teams to achieve goals.
• Worked successfully with adiverse group of coworkers to accomplish goals and address issues related to our products and services.

• Managed client expectations, objectives and timelines
• Monitored and reported on campaign goals and expectations
• Reported on market conditions and performances of similar industries
• Developed and implemented marketing plans and strategies
• Monitored competitors and reported on industry trends
• Ensured clear interdepartmental communication for smooth workflow

• Organized tutorial discussions and activities on topics relating to Fundamentals of Advertising
• Clarified difficult concepts clearly and concisely
• Graded term papers, final examinations, presentations and tutorial participation
• Maintained accurate records and prepared progress report to lecturer

• Completed Weekly, Mid-Month and End of Month Reports
• Responsible for accepting and transferring-out stock
• Conducted weekly inspections of inventory
• Responsible for balancing cash register and securing cash deposits
• Successfully meet daily sales goals
• Actively worked on customer retention
• Created visually alluring displays that aided in boosting sales
• Assisted in the training new sales associates teaching them how to use the specialized software
• Organized the layout of the merchandise each season
• Maintained customer database

• Created plans to increase views and 'likes' of corporate videos
• Promoted online content including corporate social media sites.
• Developed marketing plans to increase awareness and generate new users

• Created and organized equipment used for workshops
• Developed a promotional campaign to create awareness for event
• Assisted during product of video shoots
• Developed copy for website
• Assisted in promotional activities

• Completed the 'Basics of Advertising' training program
• Met deadlines and prioritized tasks
• Met with clients on a regular basis and reported on key decisions
• Assessed the advertising needs of clients
• Oversaw the status of advertising campaigns
• Monitored competitor activities
• Monitored the effectiveness of a campaign
• Implemented and supervised events
• Coordinated with worldwide McCann Erickson and Universal McCann offices to ensure global guidelines were met and ensure databases were maintained

• Developed corporate forms and templates to enhance operational efficiency.
• Conducted market research and competitor analysis for corporate clients to inform strategy.
• Produced comprehensive market analyses to identify opportunities and threats.
• Identified new business opportunities and developed plans for expanding the customer base in the region.
• Worked with venture capital firms interested in investing resources into start-up companies specializing in products derived from or using modern-day biotechnologies.