Summary
Overview
Work History
Education
Skills
Certification
Custom
Personal Information
Languages
Timeline
Generic
THUMESH GIHAN KANCHANA  WEERATHUNGA JAYAWARDHANA

THUMESH GIHAN KANCHANA WEERATHUNGA JAYAWARDHANA

Colombo,Sri Lanka

Summary

In my current role as a Digital Marketing Executive at Allion Technologies (pvt) LTD, I've developed a strong skill set in content creation, branding, paid advertising, digital campaign planning, analysis, research, media buying, SEO, and SEM. Previously at Ogilvy Digital (pvt) LTD, I managed key accounts including Nestle, Reckitt Benckiser, and DIMO as a Paid Media Executive, gaining a comprehensive understanding of digital marketing strategies.

I hold a B.Sc. in Marketing Management (Special) from the University of Sri Jayewardenepura, graduating with a Second Class Upper Division, and have professional certificates in web development and SEO. My academic background provides a solid foundation in marketing principles and digital technologies.

One of my proudest achievements is my research in digital marketing, specifically studying the impact of engagement and frequency of Facebook marketing campaigns on purchase intention among Generation Z users in Sri Lanka, which expanded my knowledge of digital consumer behavior and honed my analytical and research skills.

Beyond my professional endeavors, I manage my own Instagram Digital Creator Account with a substantial following of 39.2K, showcasing my engagement in social media.

Overview

7
7
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Digital marketing executive

Allion Technologies (pvt) LTD
Colombo, Colombo District
09.2022 - Current
  • Specializing in content creation, branding, paid advertising, digital campaign planning, analysis, researching, media buying, SEO, SEM, PPC, Meta ads, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, and Email Marketing, Doing comprehensive approach to enhance brand's digital presence.
  • Established budgets for program activities and controlled expenditures to meet targets.
  • Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
  • Performed detailed market and competitor analyses to inform digital marketing strategy.

Paid media executive

Ogilvy Digital (pvt) LTD
  • Specialized on Meta Tags, Google Ads and LinkedIn Ads
  • Leveraged market and competitor data to identify market opportunities and gaps.
  • Evaluated campaign performance to optimize return on investment.
  • Brainstormed ideas with clients and stakeholders to maximize project potential.
  • Developed holistic advertising strategies to achieve revenue and awareness goals.

Customs House Agent

D.A.H Freight Services
09.2016 - 09.2017

Education

B.Sc. Marketing Management (Special) - Management

University of Sri Jayewardenepura
Sri Lanka
10.2017 - 04.2022

Skills

  • Paid Advertising and Media Buying
  • Branding/Digital Campaign Planning/Analyzing and Researching
  • SEO/SEM/PPC
  • Specializing in Meta ads
  • Google Ads
  • Google Search Console/Google Analytics
  • Google Tag Manager
  • Email Marketing

Certification

  • Professional Certificate in Web Development
  • Completed SEO Master Course in Evotech Education Center Colombo 5
  • Distinction Pass for Customs house Agent and Wharf Assistants certificate Course in Sri Lanka Customs (2017)
  • Completed AAT (SL) Intermediate Examination (2015)
  • Completed Dhamma school final Examination (2014)

Custom

  • President of Jaya Mawatha Youth Club (2021)
  • Deputy Head Prefect of Dhamma School (2012)
  • Head Prefect of Somaweera Chandrasiri Vidyalaya (2007)
  • Player of School Rugby team (2013)
  • Player of School Boxing Association (2015)

Personal Information

Date of birth: 06/17/97

Languages

English
Advanced

Timeline

Digital marketing executive

Allion Technologies (pvt) LTD
09.2022 - Current

B.Sc. Marketing Management (Special) - Management

University of Sri Jayewardenepura
10.2017 - 04.2022

Customs House Agent

D.A.H Freight Services
09.2016 - 09.2017

Paid media executive

Ogilvy Digital (pvt) LTD
THUMESH GIHAN KANCHANA WEERATHUNGA JAYAWARDHANA