In my current role as a Digital Marketing Executive at Allion Technologies (pvt) LTD, I've developed a strong skill set in content creation, branding, paid advertising, digital campaign planning, analysis, research, media buying, SEO, and SEM. Previously at Ogilvy Digital (pvt) LTD, I managed key accounts including Nestle, Reckitt Benckiser, and DIMO as a Paid Media Executive, gaining a comprehensive understanding of digital marketing strategies.
I hold a B.Sc. in Marketing Management (Special) from the University of Sri Jayewardenepura, graduating with a Second Class Upper Division, and have professional certificates in web development and SEO. My academic background provides a solid foundation in marketing principles and digital technologies.
One of my proudest achievements is my research in digital marketing, specifically studying the impact of engagement and frequency of Facebook marketing campaigns on purchase intention among Generation Z users in Sri Lanka, which expanded my knowledge of digital consumer behavior and honed my analytical and research skills.
Beyond my professional endeavors, I manage my own Instagram Digital Creator Account with a substantial following of 39.2K, showcasing my engagement in social media.