MS Office
Tharindu Ferdinando
Marketing Communications / Branding Strategist
Moratuwa ,Sri Lanka
Summary
I consider myself a passionate marketer with exceptional design and creativity talents. Congnition, in my opinion, is the most crucial attribute a marketer should have in order to be highly productive and a valuable asset to the company. I believe that my educational background, together with my 2+ years of experience in strategic communication, marketing and branding qualifies me to face challenges in order to achieve corporate objectives for the organisation to reach new heights.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Creative Director/Business Development Manager
Fugo Films Pvt Ltd
Panadura, Sri Lanka
07.2018 - Current
- Pitched concepts to clients and collaborated to achieve the clients vision
- Revamped work strategies and processes to accomplish agency objectives.
- Collaborated with outside agencies to manage project progress and milestones.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Branding and Communications Strategist
MAS Holdings - Silueta Pvt Ltd
Biyagama, Sri Lanka
06.2021 - 11.2022
- Launched and Coordinated the Re-branding at Silueta under the direction of the Business Development DGM
- Proactively pitched story ideas, public relations opportunities, and fresh content/concepts to further engage social media channels
- Designed and created engaging content for various channels, and supported the design and layout of all marketing materials
- Liaised with top management & timely circulation of key corporate announcements via appropriate channels
- Methodically maintained the website content and ensure that contact information, photos, rates, products and services are up-to date & relevant
- Built and maintained relationships with media, production crews, event coordinators and advertising partners to implement communication plans.
- Collaborated with product human resources teams and central communications teams to develop communication plans and creative briefs.
- Oversaw and professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
Apprentice Business Evangelist
Dev-Art Software Co.
Remote Work, Sri Lanka
03.2021 - 07.2021
- Lead generation and contacted prospects on developing projects
- LinkedIn and other social media page management
- Launched the Strategic Marketing Communication campaign
- Worked flexible hours across night, weekend and holiday shifts.
Stores Management Trainee
Ranki Engineering PVT (Ltd)
Moratuwa, LK
02.2017 - 11.2017
- Prepared Raw Materials Stock reports ( Monthly and weekly)
- Maintained cleanliness and organization of workspace, working closely with employees to systemize tasks.
- Delegated daily tasks to employees, streamlining daily progress and efficiency.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Bachelor of Science - Marketing
Plymouth University
Plymouth UK 03.2018 - 06.2021
Certificate in Apparel Merchandising - Sales, Merchandising, And Marketing
Sri Lanka Institute Of Textile And Apparel
Rathmalana, Sri Lanka 11.2017 - 07.2018
G C E Advanced Level -
Cambridge Examinations London
British Council SL 07.2014 - 06.2016
G C E Ordinary Level Cambridge Examinations 2014 - Commerce
Lyceum International School
Panadura, LK 08.2012 - 06.2014
Skills
Creativity and Designing
Time management
Research and Data Analysis
Event Management
Social Media Management
Advertising and Promoting
Noble Minded
Software
Adobe Premiere Pro
Adobe Photoshop
Adobe Illustrator/ In-design
Accomplishments
Cross functional department information scouting and presentation
- Collaborated with team of product development engineers in the development of a presentation to the MAS - Holdings board.
Timeline
Branding and Communications Strategist
MAS Holdings - Silueta Pvt Ltd
06.2021 - 11.2022
Apprentice Business Evangelist
Dev-Art Software Co.
03.2021 - 07.2021
Creative Director/Business Development Manager
Fugo Films Pvt Ltd
07.2018 - Current
Bachelor of Science - Marketing
Plymouth University
03.2018 - 06.2021
Certificate in Apparel Merchandising - Sales, Merchandising, And Marketing
Sri Lanka Institute Of Textile And Apparel
11.2017 - 07.2018
Stores Management Trainee
Ranki Engineering PVT (Ltd)
02.2017 - 11.2017
G C E Advanced Level -
Cambridge Examinations London
07.2014 - 06.2016
G C E Ordinary Level Cambridge Examinations 2014 - Commerce
Lyceum International School
08.2012 - 06.2014