Suranjanan Perera
Colombo
Summary
A Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge in events, telecom, advertising, production writing, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Has experience in handling events for Premium Brands such as;
- Lion Brewery PLC
- SriLankan Airlines
- GMR Airports
- Minor International
- Coca Cola
- Ceylon Tobacco - British American Tobacco
- Fly Dubai
- Abbott Vascular
- Avene Skin Care
Overview
22
22
years of professional experience
Work History
Director of International Markets
Frella International
10.2019 - Current
- Developed diverse funding streams and long-term plans to best support mission and goals of organization.
- Developed collaborative projects and partnerships with other community providers.
- Maintained processes for proper record keeping and internal financial controls.
- Developed business systems and strategies and oversaw implementation.
- Assisted Board of Directors with development and management of annual budget.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Conducted top-tier media interviews, highlighting key messages of major developments and enhancing company reputation.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Cultivated company-wide culture of innovation and collaboration.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Directed technological improvements, reducing waste and business bottlenecks.
- Oversaw divisional marketing, advertising and new product development.
Head of Marketing
Minor Food Group - Maldives
05.2018 - 09.2019
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Planned and executed events and marketing programs to increase qualified leads.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Identified value propositions and key messages for company marketing campaigns.
- Developed and implemented targeted digital strategy to improve business performance.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Marketing and Oprations Manager - Events and BTL
Think Advertising Pvt Ltd
02.2016 - 04.2018
- Managed administrative logistics of events planning, event booking, and event promotions.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
- Liaised with clients to determine exact event requirements.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Generated ideas to enhance and expand current event offerings.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Coordinated florists, photographers, and musicians for events.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Searched and negotiated suitable venues per setup requirements and budget constraints.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Developed detailed event reports, documenting all aspects of each event.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Monitored and controlled event expenditures to meet budgets.
- Implemented protocols and procedures to effectively manage planning process.
- Implemented contingency plans to address last-minute changes or unforeseen events.
- Developed and distributed event surveys to gather feedback and assess event success.
Chief Marketing Officer
Business Image Group
02.2011 - 03.2016
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Increased consumer retention by reactivating dormant consumers through retention campaigns.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Head of Corporate Sales
Airtel Sri Lanka
08.2009 - 01.2011
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
Manager of Business Development and Sales
JAB Holdings - Authorized Distributor For Suntel Telecom
01.2004 - 02.2008
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Organized promotional events and interacted with community to increase sales volume.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Sales and Event Manager
Savannah Outdoor
01.2002 - 01.2004
- Managing Events for Top Local and International FMCG Brands
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Implemented systems and procedures to increase sales.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Education
High School Diploma -
St. Benedict's College
Colombo 13, Sri Lanka08.1996
Skills
- Team Building
- Friendly, Positive Attitude
- Organizational Skills
- Self-Motivated
- Verbal Communication
- Social Perceptiveness
- Relationship Building
- Fluent in English Written and Spoken
Saxophinist , Vocalist, Member of Award Winning Acapaella Band - Voice.Print, Sprots- Cricket, Rugby
- Saxophonist
- Vocalist
- Member of Award Winning Acapella Band - Voice.Print
- Sports- Cricket, Rugby, Basket ball
Timeline
Director of International Markets
Frella International
10.2019 - Current
Head of Marketing
Minor Food Group - Maldives
05.2018 - 09.2019
Marketing and Oprations Manager - Events and BTL
Think Advertising Pvt Ltd
02.2016 - 04.2018
Chief Marketing Officer
Business Image Group
02.2011 - 03.2016
Head of Corporate Sales
Airtel Sri Lanka
08.2009 - 01.2011
Manager of Business Development and Sales
JAB Holdings - Authorized Distributor For Suntel Telecom
01.2004 - 02.2008
Sales and Event Manager
Savannah Outdoor
01.2002 - 01.2004
High School Diploma -
St. Benedict's College
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