Sudaraka De Alwis

• As SEO Project Development Specialist at Hayles Travel, played pivotal role in exploring untapped categories within Sri Lankan travel companies holding significant demand in European countries. Category founded through independent research. Collaborated closely with Hayles Travel team to brainstorm and arrive at strategic decisions without relying on paid advertising campaigns. Approach was cost-effective, aimed at maximizing organic reach.
• Outcome of project was resounding success. Websites consistently attracted thousands of visitors each month, translating into bookings. On average, new websites generated between 10,000 to 25,000 monthly site visitors.

At The Hip Vegetarian, a dynamic team specializing in diverse recipes, recipe book sales, and cooking classes, my role as an SEO Specialist involved a comprehensive array of responsibilities aimed at enhancing the online presence and revenue generation for the brand. My contributions encompassed:

Before my involvement, The Hip Vegetarian's website had an average monthly traffic of 100,000 visitors and generated revenue averaging between 2,000 to 2,500 euros by leveraging various monetization strategies. I joined the project in late 2019, and through strategic SEO initiatives, I achieved remarkable results:

• Traffic Growth: Monthly organic traffic surged to an impressive range of 224,000 to 250,000, significantly expanding website's reach.
• Revenue Enhancement: Monthly revenue saw substantial increase, rising from 12,000 to 15,000 euros, owing to improved visibility and user engagement brought about by SEO enhancements.
• Sales Boost: Daily booking sales, key revenue stream, rose substantially, with average of 100 to 150 sales per day.