Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Srihan De Almeida

Srihan De Almeida

Colombo

Summary

Business professional with 17 years of experience in advanced analytics, enhancing profitability and brand equity for Maliban Group, Hemas, and GlaxoSmithKline. Proven track record in optimizing business strategies focused on ROI and executing successful sales and marketing initiatives. Achievements include significant results from innovative go-to-market strategies and strong team leadership.

Overview

8
8
years of professional experience

Work History

Business Development & Marketing Manager

Maliban Group
01.2022 - Current
  • Achieved business plan objectives, significantly increasing profitability for Sri Lanka and Maldives division.
  • Monitored sales and marketing KPIs, collaborating with teams to enhance performance.
  • Conducted quarterly P&L analysis by channel and brand, implementing strategies to improve profitability.
  • Evaluated sales and marketing activities for ROI and ROE, initiating continuous improvement initiatives.
  • Analyzed industry trends and consumer behavior to inform new product development efforts.
  • Negotiated contracts with suppliers and vendors for marketing services, optimizing resource allocation.

Category Manager

SanofI. A. Baur & Co.(Pvt) Ltd
01.2020 - 01.2022
  • Managed supplier relationships to ensure timely deliveries and adherence to quality standards.
  • Conducted regular performance reviews of product categories to derive improvement insights.
  • Collaborated with cross-functional teams to successfully launch new products.
  • Analyzed market trends to identify growth opportunities within product categories.
  • Monitored competitor activities to adjust strategies for maintaining competitive advantage.
  • Utilized analytics software, including Excel, Tableau, and Power BI, to track KPIs.
  • Identified new products, vendors, and services to enhance organizational offerings.

Operation Manager

Hemas Consumer
01.2018 - 01.2020
  • Strategically managed budget allocation and resource planning for diverse initiatives.
  • Coordinated team activities to ensure successful project execution.
  • Analyzed market trends to guide strategic decisions.
  • Enforce service standards, and resolve customer issues to maintain quality.
  • Led organizational change efforts during crises.
  • Developed strategies boosting customer satisfaction and loyalty.

Education

Master's in Business Administration -

Cardiff Metropolitan University
UK

Diploma in Marketing -

London Business School
UK

Skills

  • Market analysis and forecasting
  • Profit and loss management
  • Customer relationship management
  • Strategic planning and execution
  • Performance tracking and metrics
  • Data-driven decision making
  • Team leadership and development
  • Effective communication skills
  • Negotiation and contract management
  • Cross-functional collaboration
  • Customer acquisition strategies
  • Channel management expertise
  • Competitor monitoring and analysis
  • Database management systems
  • Business intelligence and analytics
  • Lead generation techniques
  • Key decision making processes

Accomplishments

  • Commercial champion of supply chain management operations in APAC at GlaxoSmithKline
  • Business partnership contract between Hemas Holding and Kotra Pharma, worth 150 million
  • The Best Portfolio Award (anti-infectives) - 2016, The Best Portfolio Award (anti-infectives) - 2015, The Best Portfolio Award (anti-infectives) - 2014
  • Partnership between Asiri Group and GlaxoSmithKline on product exclusivity

Timeline

Business Development & Marketing Manager

Maliban Group
01.2022 - Current

Category Manager

SanofI. A. Baur & Co.(Pvt) Ltd
01.2020 - 01.2022

Operation Manager

Hemas Consumer
01.2018 - 01.2020

Master's in Business Administration -

Cardiff Metropolitan University

Diploma in Marketing -

London Business School

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Srihan De Almeida