SHEROM PERERA
Kaduwela,Sri Lanka
Summary
A dynamic professional with a proven record of generating and building relationships, managing projects from concept to completion and coaching individuals to success. Skilled in building cross-functional teams, demonstrating exceptional communication skills, and making critical decisions during challenges. An adaptable and transformational leader with an ability to work independently, creating effective presentations, and developing opportunities that further establish organizational goals.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work history
Senior Business Development Manager
Remarkway Properties Pvt Ltd
01.2023 - Current
- Generate leads to bring in new client revenue and improve bottom-line profitability
- Influence key decision-making and established trust with stakeholders
- Effective engagement and interaction through multi-platform campaigns
- Initiate strategies to win new business and maximise selling opportunities among existing clients, achieving lucrative results
- Apply stakeholder management expertise to serve as primary interface between business and clients
- Develop close relationships with key real estate agents and builders to boost referral network & implement incentive schemes.
Assistant Manager
Fresh Harvest Pvt Ltd
10.2020 - 01.2023
- Managed key digital channels, including Facebook, Instagram content development, Google, Facebook and Instagram Ads
- Collaborated with design team to develop innovative graphics and video content for website and social platforms
- Boosted web traffic through strategic content marketing
- Analysed customer data and market trends to enhance product offerings
- Strategically scheduled and managed the team, maintaining high-performing business operations
- Worked constructively with sales team generating new business opportunities and whilst supporting company's growth
- Monitored and reviewed operational performance, aiding improved business strategy to maximise productivity
- Analysed financial data to track and achieve budget targets
- Reduced costs and improved operations by analyzing processes and customer feedback
- Minimised discrepancies by effectively training employees on best practices, policies and procedures
- Served as key corporate representative, liaising with various stakeholders in support of operational excellence.
Assistant Manager
Acquest (Pvt) Ltd
01.2019 - 10.2020
- Responsible to deliver value targets per quarter and the assigned number of transactions
- Assisted clients with corporate relocation services
- Collated detailed property information and organized photo shoots for campaigns & promotions
- Initiated various marketing methods to generate leads and to build brand awareness
- Actively engaged in ‘business networking' sessions to promote exclusive listings & investments to potential home buyers & investors.
Senior Merchandiser
MAST Industries (FAR EAST) Limited
02.2018 - 11.2018
- Directly catered to ‘Victoria Secret' & ‘PINK' supply chain
- Allocated order quantities based on agreed sourcing strategies across vendors
- Developed close relationship with the supply chain, vendors, regional demand planning and cross functional teams
- Annually responsible to deliver over 40 million units on time in full to the distribution centre in the USA.
Senior Merchandiser
MAS Intimates Pvt Ltd, GAP, ATHLETA
05.2016 - 02.2018
- Performed a Senior Product development role in both intimates & apparel which did involve products sampling, ‘Time & Action' plan management and competitive product pricing under strict deadlines
- Effectively managed resources to meet production schedule
- Constantly involved in analyzing market trends to offer innovative solutions through speed, agility and best price.
Merchandiser
Brandix Lanka Pvt Ltd
02.2013 - 01.2016
- Performed a Product Development merchandiser role specialized in ‘intimate' clothing products
- Implemented various pricing strategies to secure volumes & regional business
- Constantly followed up on market trends & product innovations
- Negotiated with suppliers on raw material prices & lead time on a regular basis in order to exceed customer expectations
- Constantly followed up with both internal and external parties in order to achieve KPIs & seasonal deadlines
- Offered expertise to re-engineer products in order to reduce production cost & to offer innovative products/ideas.
Colleague
ASDA, Walmart
10.2009 - 10.2012
- Delivered quality & effective Customer Service by ensuring stocks availability in the ‘isle areas'
- Achieved targets under strict deadlines with minimum supervision.
Education
BA(Hons) - APPLIED ACCOUNTING
Anglia Ruskin University
United Kingdom 05.2009 - 05.2011
GCE Advanced Level - Commerce
St. Anthony's College
Kandy, Central Province 05.2005 - 08.2007
GCE Ordinary Level -
St. Anthony's College
Kandy, Central Province 01.2003 - 12.2004
Skills
- Communication & Interpersonal Skills
- Negotiation Skills
- Business Intelligence
- Analytical & Problem Solving Skills
- Leadership Skills
- Project Management Skills
- Business Development Strategies
- Pricing Structure Knowledge
Languages
English
Fluent
Sinhala
Fluent
Timeline
Senior Business Development Manager
Remarkway Properties Pvt Ltd
01.2023 - Current
Assistant Manager
Fresh Harvest Pvt Ltd
10.2020 - 01.2023
Assistant Manager
Acquest (Pvt) Ltd
01.2019 - 10.2020
Senior Merchandiser
MAST Industries (FAR EAST) Limited
02.2018 - 11.2018
Senior Merchandiser
MAS Intimates Pvt Ltd, GAP, ATHLETA
05.2016 - 02.2018
Merchandiser
Brandix Lanka Pvt Ltd
02.2013 - 01.2016
Colleague
ASDA, Walmart
10.2009 - 10.2012
BA(Hons) - APPLIED ACCOUNTING
Anglia Ruskin University
05.2009 - 05.2011
GCE Advanced Level - Commerce
St. Anthony's College
05.2005 - 08.2007
GCE Ordinary Level -
St. Anthony's College
01.2003 - 12.2004