Shehana Dain
A CRM Champion
Summary
Performance-driven senior manager with 7 years of experience aligning systems with business requirements and regulatory policies. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Assistant Vice President
CAL Investments Ltd
Colombo
02.2020 - Current
- Gave leadership to the customer experience unit and oversaw all call center operations.
- Reviewed, identified, updated and prioritized strategic initiatives to provide comprehensive support to senior leadership.
- Handled tasks in the core project team and introduced the CAL Portal, the first full-fledged digital onboarding and transaction platform in the non-banking financial service sector in Sri Lanka.
- Attracted and retained new clientele through organizational rebranding and targeting marketing campaigns to specific audiences. This resulted in the company being recognized as one of Sri Lanka’s top 100 brands 2022 by Brand Finance.
- Spearheaded the first ever financial literacy program at CAL ‘GET FinLit’ which partnered with the corporate sector in Sri Lanka to educate their staff cadre on financial literacy
Product Manager - Loyalty & Value Added Services
Nations Trust Bank PLC
06.2016 - 02.2020
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements.
- Was a part of the core team as the product manager to launch the most Premium American Express product in the market for high net-worth individuals.
- Increased client engagement by 40% through the propriety loyalty program of American Express
Business Journalist
Daily FT
01.2019 - 01.2020
- Researched, scripted and reported breaking news and enterprise articles on financial markets, business regulations, economics trends and personal finance.
- Covered and reported on profile of business companies. financial institutions and executives.
- Attended business association meetings and developed new sources
- Built and maintained business relationships with key business leaders
Education
MBA - Business Administration
University of Colombo
11.2018 - 05.2021
Bachelor of Science - Accounting And Finance
University of London
09.2013 - 09.2015
Diploma - Economics
University of London
09.2012 - 09.2013
Skills
Corporate presentations
Additional Information
Head of Human Resources - Distilleries company of Sri Lanka PLC
Gayathri Chakravarthy - gayathri.dcsl@melsta.com
Chief Editor - Daily FT
Nisthar Cassim - nisthar@ft.lk
Timeline
Assistant Vice President
CAL Investments Ltd
02.2020 - Current
Business Journalist
Daily FT
01.2019 - 01.2020
MBA - Business Administration
University of Colombo
11.2018 - 05.2021
Product Manager - Loyalty & Value Added Services
Nations Trust Bank PLC
06.2016 - 02.2020
Bachelor of Science - Accounting And Finance
University of London
09.2013 - 09.2015
Diploma - Economics
University of London
09.2012 - 09.2013
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