Sheethal Premkumar
Manager- Digital Strategy
Summary
A creative and experienced Digital Marketer with 4+ years of experience in the world’s largest media investment company with exposure to international & local high-profile clients. Bringing forth strong, extensive knowledge on social media platforms, adtech, leading & managing teams, driving growth, insights and client servicing.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
3
3
Certifications
Work History
Manager – Digital Strategy
Wavemaker, GroupM Company
02.2021 - Current
- Strategy lead for Wavemaker's core digital clients and new business pitches.
- Devised and directed over 70+ marketing strategies, utilizing deep understanding of digital media, consumer insights and social media trends for clientele and new business pitches.
- Translated market analytics & insights, for marketing and social media needs into results-driven strategies.
- Directed team of 6 and developed marketing plans for growth opportunities resulting in increased revenue for the business.
Assistant Manager- Digital Media
Mindshare, A GroupM Company
02.2020 - 01.2021
- Red Bull Sri Lanka, HMD Global (Nokia) and other clientele
- Analyzed insights and data to devise and implement robust digital media plans, driving client success across cross-functional stakeholders
- Implemented audience cohort strategy to strengthen Red Bull's content and paid media optimization strategy and increased the Instagram follower base by 112%
- Developed highly successful digital strategies for Red Bull, for increased brand visibility and engagement across digital campaigns and on-ground activations.
- Devised and successfully launched E-commerce for Nokia Mobile with a highly impactful audience & paid media strategy that converted 3X more sales than offline channels.
- Leveraged pixel tracking data to segment target audiences, trigger campaigns and personalize content for performance campaigns.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
Assistant Manager- Digital Media
Unilever, Mindshare
11.2018 - 01.2020
- Strategized, developed & launched 180+ global and local campaigns for all Unilever categories, (Personal Care, Food & Beverages, and Homecare) over 17 brands.
- Delivered effective and innovative digital campaigns for products such as Vaseline, Dove, TRESemmé, Sunsilk, Pond's, Glow & Lovely, Axe, Clear, Closeup, Signal, Rexona, Brylcreem, Marmite, Vim, Lipton.
- Successfully gained 1% market share for TRESemmé in its launch year by creating a high-impact full year plan across digital platforms and experiential activations.
- Achieved over 30% in sales volume for Vaseline SPF, a month after the launch, by devising a strong digital experiential launch.
- Transformed the SEM strategy and sold out 200+ units during the pre-order phase, for the launch of Brylcreem.
- Developed and launched 25+ influencer marketing campaigns for the personal care category.
- Spearheaded data driven marketing, improving click-through rates, conversion and other vital KPIs.
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
Executive – Digital Media
Unilever, Mindshare
08.2017 - 10.2018
- Managed digital projects end-to-end, from initial conceptualizing through final implementation for over 8 Unilever brands.
- Successfully increased audience engagement rate by 3% to 40%, through revamped content marketing strategies for 8+ brands.
- Devised and implemented influencer marketing, increasing Vaseline’s Instagram follower base by 2400% in 2 weeks.
- Designed and presented 360 digital media campaign ideas and strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 140%
- Tracked social media trends and adapted to attract target follower demographic.
- Planned and executed web, SEM and social media advertising campaigns.
Education
Bachelor of Arts - International Business Management
Staffordshire University, APIIT Sri Lanka
11.2014 - 06.2017
Skills
360 Digital media advertising, strategy, planning and execution
Certification
Google Ads Certification- Search, Display, Video, Measurement and Apps
Awards
Best Digital Marketing Innovation- Silver
SLIM DIGIS 2022
Glomark
Digital Brand Bravery- Silver
SLIM DIGIS 2022
Glomark
Best Use of Experiential Digital Marketing- Silver
SLIM DIGIS 2021
Vaseline (Unilever)
Best Use of Technology in Marketing- Gold
SLIM DIGIS 2021
Signal (Unilever)
Best Digital Marketing Innovation- Gold
SLIM DIGIS 2019
Rexona (Unilever)
Personal Care- Bronze
Effie, Sri Lanka 2019
Vaseline (Unilever)
Personal Care- Gold
Effie, Sri Lanka 2019
Rexona (Unilever)
Beauty Care- Silver
Effie, Sri Lanka 2019
Fair & Lovely (Unilever)
Tools
Google Ads & DV360
Facebook business manager
Google tag manager
Google analytics
Hootsuite
Canva
Social bakers
Microsoft office
LinkedIn campaign manager
Timeline
Manager – Digital Strategy
Wavemaker, GroupM Company
02.2021 - Current
Assistant Manager- Digital Media
Mindshare, A GroupM Company
02.2020 - 01.2021
Assistant Manager- Digital Media
Unilever, Mindshare
11.2018 - 01.2020
Executive – Digital Media
Unilever, Mindshare
08.2017 - 10.2018
Bachelor of Arts - International Business Management
Staffordshire University, APIIT Sri Lanka
11.2014 - 06.2017
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