Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager
SHARMINI SELVARAJAH

SHARMINI SELVARAJAH

Key Account Management & Sales Marketing
Colombo, Sri Lanka

Summary

Achieved 1Billion sales target of the year 2021 at Prime Group (No.1 Real estate entity in Sri- Lanka) Prime Lands / Prime Residencies / Prime Homes / The Grand.

Leveraging outstanding account management and client relationship skills to drive enhanced sales and revenue development in account management roles with Daraz.lk (Alibaba Group)

Consistently ranking at the top level of Key account manager in performance and goal attainment; increasing business with existing accounts by up to 48%.- Kapruka.com (Grasshoppers)

Utilizing finely honed communication and presentation skills to capture interest and facilitate sales expansion. - Customer recognition emails and feedback.

Overview

10
10
years of professional experience
3
3

Years of Sales & Marketing

Work History

Business Development Lead

PRIME GROUP (Pvt) LTD.
Colombo, Sri Lanka
06.2019 - Current

Responsibilities:

Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets.

*1Billion of annual sales target achieved on (year 2021).

*Hit 100M sales target monthly basis (year 2021).

*Converted a sale Value of 238M at The Grand (Ward Place) - Flagship property at Prime.

Contacting potential clients via email or phone to establish rapport and set up meetings. participating and overseeing new marketing initiatives, Attending conferences, meetings, and industry events.

 Conducting market research to identify selling possibilities and evaluate customer needs.

 Conducting market research to identify selling possibilities and evaluate customer needs.

 Setting up meetings with potential clients and catering to their requirements.
 Negotiate/close deals and handle after sales inquiries from clients.
 Create frequent reviews and reports with sales and financial data.
 Ensure the availability of stock for sales and demonstrations.
 Participate on behalf of the company in exhibitions or conferences.

KEY ACCOUNT MANAGER

Kapruka.com (Grasshoppers)
Colombo, Sri Lanka
06.2017 - 05.2019

Playing an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients.

Client Portfolio

  • Ikman.lk
  • Daraz.lk
  • Kelly Felder
  • Gflock
  • Unilever (pureit)
  • Midnightdivas


Responsible for the development and achievement of sales through the direct sales channel.
Focusing on growing and developing existing clients, together with generating new business.
You will act as the key interface between the customer and all relevant divisions.
• Presentation for e-commerce and bulk customer.
• Customer follow up and close the sign-up stage
• Research for high volume customers and get them onboard to help the divisional sales target.
• Initiate up selling for top customers in E-commerce
• Initiate cross-selling from e-commerce customers to bulk orders.

Account Incubation Manager

Daraz.lk (ALIBABA GROUP)
Colombo, Sri lanka
02.2014 - 05.2019

 Overseeing products offered and merchandising to ensure sales are maximized and orders delivered are accurate
 Working directly with merchants and drop ship vendors to ensure product images are received and uploaded on the site, as well as removed discontinued product lines
 Managing relationships with drop ship vendors through online support, order entry and order fulfilment
 Creating product information packages for vendors including product descriptions, images and pricing.
 Regularly reviewing competitive websites in terms of product range, marketing initiatives including functionality and customer offerings

Areas of Responsibility:
Bringing new brands on-board
Managing relationships with existing vendors
Analyzing sales
Developing sales and marketing strategies to boost sales
Developing marketing plans to increase brands' online presence
Ensuring smooth operational flow
Ensuring brands strictly follow company policies
Pitching new vendors, new deals, negotiating margins to ensure maximum profitability
Determining payment terms, lead times (delivery) and quality control checks for new brands

Education

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Open University of Sri Lanka
06.2015 - 11.2018

Skills

Different strategies and best practice approaches to meet these challenges, Practical solutions to these challenge

Good communication skills gained High customer rating

Problem-Solving/Reasoning/Creativity

Knowledge in Microsoft office suits

Timeline

Business Development Lead

PRIME GROUP (Pvt) LTD.
06.2019 - Current

KEY ACCOUNT MANAGER

Kapruka.com (Grasshoppers)
06.2017 - 05.2019

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Open University of Sri Lanka
06.2015 - 11.2018

Account Incubation Manager

Daraz.lk (ALIBABA GROUP)
02.2014 - 05.2019
SHARMINI SELVARAJAHKey Account Management & Sales Marketing