Sajith Silva

• Developing, Implementing and Executing strategic marketing plans for an entire organization (Pfizer product portfolio) in order to attract potential customers and retain existing ones.
• Managing new product launches and acting as the global pharmaceutical brands liaison and creating awareness of the products among customers in Sri Lanka.
• Handling and analyzing sales and marketing activities for Pfizer Sri Lanka.
• Providing necessary product training for the team in order to achieve the objectives of the organization.
• Coordinating the entire marketing activities, corporate events with the Principle agency and the respective professional bodies.
• Identifying new market segments ,developing strategies and achieving the company goals.

• Promoting and detailing the respective product ranges to health care professionals in the urban, suburb and rural areas.
• Managing sales and marketing activities in the respective geographical areas
• Managing and coordinating the in-house sales force and distributor sales representatives for a better distribution and availability.

· Maintaining and retaining key accounts and generating new business.

· Handling and order taking of garment accessories for designer clothes from merchandisers.

· Analyzing the competitor activities and act accordingly to increase the business opportunities