SADEESHA PERERA

• Monitor social media platforms
• Content creation
• Schedule social media posts
• Mobile app user acquisition
• Customer support (IT support, error handling)
• Website user/ traffic acquisition
• Content management system (CMS) updates
• Email marketing
• SEO optimization (Majorly Technical SEO)
• Run and analyze online advertising campaigns
• Reporting and analytics
• Stay updated on industry trends
• Competitor analysis
• Develop and implement digital marketing campaigns
• Social media strategy development and execution
• Content calendar creation
• Website analytics review
• Video editing and creation
• Search engine marketing (SEM)
• Content marketing strategy development

Developed and implemented SEO strategies that Increased organic search in 70% for Tascom website

Led digital marketing initiatives at Tascom and increased the Domain authority in 20%

Implemented a targeted SEO campaign at Vinota and increased monthly Ad revenue by 15%

• Company Overview: Group Sustainability
• Yeheli.lk social media handling and execution
• Group Sustainability

• Company Overview: Group Business Operations
• Social media planning and feedback to customer queries
• Yeheli.lk Portal update
• Creating engaging text, image and video content
• Increased customer engagement through social media
• In-app notifications (LIVE TV, DTV Sync Channels, Third Party content)
• CX Segment Identification and segmentation
• Content Carousel banners design
• Monitoring all social media content
• Tracking the performance of the campaign
• Keeping up with technologies used in social media
• Using social media marketing tools
• Google analytics
• Group Business Operations