Roshni Fernando

A start-up that promotes sustainable mobility, sustainable agriculture and experiential tourism.

• Led the development of import policy that supported aggressive adoption of EV’s in Sri Lanka
• Developing a model for sustainable organic agriculture and rewilding
• Developing experiential inbound tourism from India and China

Premier Housing Developer

• Advising on strategic plans, participating in evaluations and financial analyses.
  

Sole agent for Jaguar and Land Rover

• Led rebranding for Land Rover from Utilitarian to Premium
• Curated customer experiences and moved positioning from product to lifestyle to gain a strategic advantage
• Used digital marketing from 2007 to reduce on traditional advertising expenditure and gain a competitive edge
• Built a platform based loyalty program in conjunction with an international concierge.
• Worked closely with the board of directors and principals on governance, compliance and guiding operational strategy.

A diversified family-owned business conglomerate, that was the main shareholder of Loadstar (Pvt.) Ltd., the largest industrial tire producer in the world

• Managed manufacturing, sales, marketing and training in water pumps and agricultural machinery
• Introduced new products and services to market
• Managed 28 owned sales and service outlets in Sri Lanka, Maldives, and Africa
• Supervised a dealer network of 400 outlets