Summary
Overview
Work History
Education
Skills
Certification
Sports Activities
Non Related Referees
Awards
Extracurricular Activities
Career Objectives
Personal Information
Timeline
Generic
Roshan Weerakkody

Roshan Weerakkody

Kandy,11

Summary

To perform maximum output for a leading organization and its valuable customers, and to use my knowledge and skills to further learn and understand the intricacies of the organization. My initial career goal is moving up by getting a complete knowledge and enough experience for the basement of the organization. My ultimate career goal is to be in the highest position in general management of a well-reputed and established company. Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Sales Manager

GHG Colombo (Pvt) Ltd
08.2024 - Current
  • Company Overview: Imported wine and Spirits Distribution Company
  • Established relationships with key clients, while maintaining existing customer base.
  • Participated in negotiations with vendors regarding product purchases or contracts.
  • Developed and implemented sales strategies to increase market share.
  • Assisted senior management in developing long-term strategic goals for the company's growth.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Maintained accurate records of all transactions between customers and company representatives.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.

Marketing Manager

Nihal Distributors (Pvt) Ltd
05.2023 - 04.2024
  • Company Overview: Cygnet Spices ( Best Quality Spices & Dry food Manufutre )
  • Drafted press releases announcing new products or services.
  • Supervised a team of junior marketers in executing various projects.
  • Generated ideas to increase sales through creative promotions.
  • Organized trade shows and exhibitions to promote brand awareness.
  • Maintained relationships with key customers through regular communication.

Marketing Manager

Dil Foods (Pvt) Ltd
Panagoda
06.2019 - 02.2023
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Provided support and guidance to colleagues to maintain a collaborative work environment.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Achieved cost-savings by developing functional solutions to problems.

Supply Chain Manager

Signature Ceylon Beverages (Pvt) Ltd
05.2018 - 06.2019
  • Company Overview: Imported wine and Spirits Distribution company
  • Monitored supplier performance metrics such as quality, cost, lead time, and delivery accuracy.
  • Implemented processes for order tracking and tracing from vendor through customer delivery.
  • Conducted regular reviews of existing supply chain procedures to identify opportunities for streamlining operations.

Area Sales Manager

Global Brands (Pvt) Ltd
12.2017 - 05.2018
  • Company Overview: Imported wine and Spirits Distribution company.
  • Monitored competition by gathering current marketplace information on pricing, products, and new technologies.
  • Interacted regularly with senior management to discuss current strategies and future plans.
  • Reviewed competitor's activities and devised measures to stay ahead in the market competition.
  • Created detailed reports on regional sales performance for management review.
  • Managed a team of sales representatives in order to achieve maximum results.

Area Sales Manager

Asia Pacific Breweries (Lanka) Pvt. Ltd
12.2007 - 12.2017
  • Company Overview: Now its Heineken Breweries (Lanka) Pvt. Ltd
  • Now its Heineken Breweries (Lanka) Pvt. Ltd
  • Interacted regularly with senior management to discuss current strategies and future plans.
  • Reviewed competitor's activities and devised measures to stay ahead in the market competition.
  • Created detailed reports on regional sales performance for management review.
  • Managed a team of sales representatives in order to achieve maximum results.
  • Monitored performance of sales representatives against goals set by management.
  • Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.

Area Sales Coordinator

Rockland Distilleries (Pvt) Ltd
01.2006 - 12.2007
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Established relationships with key stakeholders within target markets.
  • Contacted and engaged with business decision-makers to build relationships and secure new accounts.
  • Developed and managed partnerships with retailers and distributors.

Area Sales Executive

Maliban Biscuits Manufactories (Pvt) Ltd
01.2004 - 12.2006
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

Sales Representative

Maliban Milk Products (Pvt) Ltd
01.1997 - 12.2004
  • Managed inventory levels by ordering sufficient stock for each account.
  • Organized client visits, presentations, product demonstrations and trade shows.
  • Researched competitors' products, prices, and sales techniques.
  • Created detailed reports on daily, weekly, and monthly sales activity.
  • Reviewed monthly performance against targets set by management team.

Education

G.C.E. Advanced level Examination - Accounting, Logic, Commerce, Economics

St. Anthony’s College
Katugastota
01.1995

G.C.E. Ordinary level Examination - Buddhism, Social Studies, Science, English, Commerce & Accounting, Mathematics, Dancing, Sinhala

St. Anthony’s College
Katugastota
12-1992

Skills

  • Excellent interpersonal skills
  • Sales strategy
  • Market analysis
  • Sales forecasting
  • Negotiation skills
  • Vendor management
  • Customer relationship management
  • Team leadership
  • Ability of handling disturbances
  • Employee training

Certification

I certify that the particulars given above are true and correct to the best of my knowledge.

Sports Activities

  • Represented College in Rugby under 13, 15, 17, and 1st XV teams
  • Represented College in Swimming Team and took part in all SLASU, and SLASA School Swimming meets
  • Member of the under 17 Cricket and soccer Team which emerged champion organized by Kandy Municipal Council

Non Related Referees

  • Mr. Patrick Gregory, Director Sales, GHG Colombo (Pvt) Ltd, 415/1G Sirimavo Bandaranayake Mawatha, Colombo, 14, 0777-289121
  • Mr. Kapila Jayasinghe, Head of Sales, Maliban Biscuits Manufactories (Pvt) Ltd, 389 Galle Road, Ratmalana, 071-4558003

Awards

  • Best Area Sales Manager, 2007/2008, 2nd, Asia Pacific Brewery (Lanka) Pvt. Ltd
  • Best Area Sales Manager, 2008/2009, 1st, Asia Pacific Brewery (Lanka) Pvt. Ltd
  • Best Area Sales Manager, 2008/2009, 4th, Asia Pacific Brewery (Lanka) Pvt. Ltd
  • Highest Growth Achiever, 2006/2007, Rockland Distilleries (Pvt) Ltd
  • Best Area Sales Executive, 2005/2006, Maliban Biscuits Manufactories (Pvt) Ltd

Extracurricular Activities

Represented the Kandy District under 17 Soccer Team which took part in the all island district tournament Member of College Buddhist Brotherhood Society Member of the College Dancing troop Member of the College Sinhala Cultural Society Member of the College Scouting Society

Career Objectives

To perform maximum output to a leading organization and its valuable customers and use my knowledge and skills to further learn and understand the intricacies of the organization., My ultimate career goal is to be in the highest position in general management of a well reputed & established company.

Personal Information

  • Age: 48
  • NIC Number: 197621200755
  • Date of Birth: 07/30/76
  • Gender: Male
  • Nationality: Sri Lankan
  • Marital Status: Married
  • Religion: Buddhist

Timeline

Sales Manager

GHG Colombo (Pvt) Ltd
08.2024 - Current

Marketing Manager

Nihal Distributors (Pvt) Ltd
05.2023 - 04.2024

Marketing Manager

Dil Foods (Pvt) Ltd
06.2019 - 02.2023

Supply Chain Manager

Signature Ceylon Beverages (Pvt) Ltd
05.2018 - 06.2019

Area Sales Manager

Global Brands (Pvt) Ltd
12.2017 - 05.2018

Area Sales Manager

Asia Pacific Breweries (Lanka) Pvt. Ltd
12.2007 - 12.2017

Area Sales Coordinator

Rockland Distilleries (Pvt) Ltd
01.2006 - 12.2007

Area Sales Executive

Maliban Biscuits Manufactories (Pvt) Ltd
01.2004 - 12.2006

Sales Representative

Maliban Milk Products (Pvt) Ltd
01.1997 - 12.2004

G.C.E. Advanced level Examination - Accounting, Logic, Commerce, Economics

St. Anthony’s College

G.C.E. Ordinary level Examination - Buddhism, Social Studies, Science, English, Commerce & Accounting, Mathematics, Dancing, Sinhala

St. Anthony’s College
Roshan Weerakkody