Ramasuthan Thalayasingham
Canberra
Summary
Result-driven C-Suite Marketing & Sales Strategist with 22+ years of hands-on experience in reputed local and international organizations covering reputed retail supermarket chains, food service, and fast-moving consuming goods (FMCG) sectors. Recognized for sharpening and championing new initiatives in Strategic & operations Management, Brand Management, Export Business, Route to Market & Regional & country Sales Strategies, whilst leveraging people management to achieve sustainable revenue maximization, and high-performing teams during turbulent times.
Overview
23
23
years of professional experience
Work History
Country Head of Business & Sales Director
Flora Food Group (Pvt.) Ltd.
03.2024 - Current
- Company Overview: Company Overview: https://www.florafoodgroup.com/company
- Delivered a +6% volume growth YOY for 2024 and with a 15% EBIT, with exceptional +10% General trade and +14% Food service business volume growth
- Championed a working culture within the team deliver a Sales engagement score of 9.4/10 as a sales director and country head
- Revamped and executed effective sales strategies, whilst increasing the brand value in SL and export businesses to Maldives by delivering a market share increase of 70% according to the kantar readings
- Transformed & spearheaded the firm to become more contemporary & innovative in terms of General trade, Modern trade and food service business delivery
- Led and leveraged overall financials, maintained positive working capital/cash flows, and increased profitability irrespective of the volatile business environment
- Strategized & enhanced route to market decision-making and executions
- Streamlined and optimized annual strategic & budget planning to ensure sustainable delivery of the bottom line
- Improved sales performance with the support of 03 National Sales Managers and a Customer Marketing Manager
- Https://www.florafoodgroup.com/company
Regional Manager Indian Subcontinent Countries
Red Bull Energy Drink Business
01.2019 - 02.2024
- Improved the Off premise, on premise, Marketing, Financial business strategy and profitability (P&L) for Red Bull Energy Drink business in the regional countries and delivered the P&L targets
- Transformed & strategized value chains with country economic dynamics and managed pricing and control over distributor sales prices
- Strategized to foster an innovative mindset amongst all employees and inculcated a performance-driven culture in Sri Lanka and the regional countries
Country Manager - Red Bull Energy Drinks
Red Bull FZE
10.2017 - 01.2019
- Delivered the P&L KPI's for Top and Bottom line for the country.
- Managed the On Premise, Off premise and Marketing for the country achieving all targets YOY to be promoted to a regional Manager for ISC.
- Increased distribution from 2,000 outlets to 45,000 outlets by strategically improving the RTM model to improve the business in On and Off premise business.
- Introduced Energy zones in SriLanka which eventually became a benchmark for number of EZ's implemented in the world.
- Recruited a new team in Sri Lanka and trained them to deliver the country objectives.
- The role consist of collaborative working with Global and regional teams to deliver the overall company objectives for the country.
Off Premise Manager
Red Bull Energy Drink business
10.2014 - 10.2016
- Delivered the Off premise targets on Sales and Distribution.
- Introduced the extended distribution model to open General trade distribution which gave way for a exceptional reach base in to outskirts of Sri Lanka.
- Resized the JBP model with Modern Trade accounts which eventually becomes a practice.
Market Manager
MARS International India (Pvt.) Ltd.
11.2012 - 08.2014
- Company Overview: Company Overview: https://www.mars.com/en-in/about/history
- Functioned as the Market Manager for MARS business in Sri Lanka (Head of Sri Lanka Business), and supported the Head of Indian Subcontinent business for MARS India (Pvt.) Ltd
- Developed, implemented, and monitored strategies, policies and plans for MARS business in SL
- Re-invigorated & improved customer relationship management, customer development, profitability
- Optimized & perfected Asset Management – Asset planning, usage, productivity, traceability, and safety
- Sharpened demand planning - sales forecasting, inventory management, and ensured control, freshness, and quality
- Established ‘win-win stakeholder relationships by participating in negotiations, business events, and public forums as a company representative
- Https://www.mars.com/en-in/about/history
Retail Area Manager
Keells supermarkets
04.2010 - 10.2012
- Company Overview: Company Overview: https://www.johnkeellsgroup.lk/retail
- Upgraded & sharpened customer relationship and capital management in the cluster
- Empowered supermarket managers and executives by providing timely feedback and regular monitoring
- Supported to execute operational standard & variance audits and sales improvement plan for the supermarket cluster
- Initiated to conduct area competitor analysis and consumer behaviors analysis to make timely short & long-term strategies to execute by the Supermarket Managers
- Empowered & supervised 14 Direct Supermarket Managers and Executives in the cluster and improved Sales & Marketing executions and profitability of the assigned supermarket stores
- Https://www.johnkeellsgroup.lk/retail
Retail Store Manager Designate
Co-operative Food Supermarkets
07.2008 - 04.2010
- Oversaw sales and P&L management to drive store profitability.
- Executed routine inventories, ensuring accurate stock levels and minimizing costs.
- Maintained clean and organized store appearance to improve customer shopping experience.
- Coached employees on effective sales techniques and resolution of complex issues.
- Led people management initiatives to enhance employee engagement and performance.
- Optimized inventory control processes to reduce overhead and streamline operations.
Specialist Quality Assurance & Process Implementation
Keells Supermarkets
04.2006 - 07.2008
- Collaborated with cross-functional teams to achieve project goals within budget and deadlines.
- Developed and implemented training programs that increased employee retention and performance.
- Produced training videos for store and department managers to boost operational effectiveness.
- Established store manager training program for Keells Retail Academy, enhancing management capabilities.
Sales Manager - Homeware
Matalan Retail Ltd
07.2005 - 08.2006
- Managed 18,000sqft Homeware department within a 52,000sqft department store.
- Resolved customer relations issues promptly to enhance client satisfaction.
- Boosted sales revenue by developing and executing effective sales strategies.
- Led a high-performing sales team through motivational coaching and performance incentives.
Deputy Store Manager and Trading Manager
Somerfield Supermarkets
03.2002 - 08.2005
Supervisor Customer Service (Operations)
Fuel Force Service Station
07.2002 - 05.2005
Education
FCPM -
Chartered Professional Managers
01.2020
MBA - undefined
Australian Institute of Business
01.2013
Professional Member - undefined
The Chartered Management Institute
01.2012
BA (Hons) - Business & Accounting
University of East London
01.2007
Diploma - Human Resources Management
Oxford College of Business
01.2007
Skills
- Talent Maximization
- People Management
- C-Suite Strategic Market Leadership
- Strategic Growth
- Operational Excellence
- Market Competitiveness
- P&L Delivery
- Business Growth
- Business Planning
- Route to Market
- Budgeting
- New Product Development
- A&P Management
- Demand Plan Monitoring
- Revenue Maximization
- Sales Execution
English proficiency
PTE - Overall score -75
Speaking - 78
Reading - 77
Writing -72
Listening- 72
References
Mr. Mamoon Javed,
General Manager - South Asia and Central Asia,
Flora Food Group,
P: (+92)321-201-2200.
E: mamoon.javedhussain@florafg.com
Mr. Karim Elkhazen,
Area General Manager – MENA & ISC
Red Bull FZE
P: (+971)504-541-449
E: karim.khazen@redbull.com
Personal Information
- Date of Birth: 1979-09-09
- Nationality: Sri Lankan
- Visa Status: Skilled regional 491 visa holder
Website, Portfolio And Profiles
https://www.linkedin.com/in/ramasuthan-thalayasingham/
Hobbies and Interests
Playing Rugby, Cricket, Reading, Being up to date with current news and events
Timeline
Country Head of Business & Sales Director
Flora Food Group (Pvt.) Ltd.
03.2024 - Current
Regional Manager Indian Subcontinent Countries
Red Bull Energy Drink Business
01.2019 - 02.2024
Country Manager - Red Bull Energy Drinks
Red Bull FZE
10.2017 - 01.2019
Off Premise Manager
Red Bull Energy Drink business
10.2014 - 10.2016
Market Manager
MARS International India (Pvt.) Ltd.
11.2012 - 08.2014
Retail Area Manager
Keells supermarkets
04.2010 - 10.2012
Retail Store Manager Designate
Co-operative Food Supermarkets
07.2008 - 04.2010
Specialist Quality Assurance & Process Implementation
Keells Supermarkets
04.2006 - 07.2008
Sales Manager - Homeware
Matalan Retail Ltd
07.2005 - 08.2006
Supervisor Customer Service (Operations)
Fuel Force Service Station
07.2002 - 05.2005
Deputy Store Manager and Trading Manager
Somerfield Supermarkets
03.2002 - 08.2005
MBA - undefined
Australian Institute of Business
Professional Member - undefined
The Chartered Management Institute
BA (Hons) - Business & Accounting
University of East London
Diploma - Human Resources Management
Oxford College of Business
FCPM -
Chartered Professional Managers
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