Ramasuthan Thalayasingham
Canberra
Summary
Result-driven C-Suite Marketing & Sales Strategist with 22+ years of hands-on experience in reputed local and international organizations covering reputed retail supermarket chains, food service, and fast-moving consuming goods (FMCG) sectors. Recognized for sharpening and championing new initiatives in Strategic & operations Management, Brand Management, Export Business, Route to Market & Regional & country Sales Strategies, whilst leveraging people management to achieve sustainable revenue maximization, and high-performing teams during turbulent times.
Overview
23
23
years of professional experience
Work History
Country Head of Business & Sales Director
Flora Food Group (Pvt.) Ltd.
03.2024 - Current
- Company Overview: Company Overview: https://www.florafoodgroup.com/company
- Delivered a +6% volume growth YOY for 2024 and with a 15% EBIT, with exceptional +10% General trade and +14% Food service business volume growth
- Championed a working culture within the team deliver a Sales engagement score of 9.4/10 as a sales director and country head
- Revamped and executed effective sales strategies, whilst increasing the brand value in SL and export businesses to Maldives by delivering a market share increase of 70% according to the kantar readings
- Transformed & spearheaded the firm to become more contemporary & innovative in terms of General trade, Modern trade and food service business delivery
- Led and leveraged overall financials, maintained positive working capital/cash flows, and increased profitability irrespective of the volatile business environment
- Strategized & enhanced route to market decision-making and executions
- Streamlined and optimized annual strategic & budget planning to ensure sustainable delivery of the bottom line
- Improved sales performance with the support of 03 National Sales Managers and a Customer Marketing Manager
- Https://www.florafoodgroup.com/company
Regional Manager Indian Subcontinent Countries
Red Bull Energy Drink Business
Sri Lanka
01.2019 - 02.2024
- Improved the Off premise, on premise, Marketing, Financial business strategy and profitability (P&L) for Red Bull Energy Drink business in the regional countries and delivered the P&L targets
- Transformed & strategized value chains with country economic dynamics and managed pricing and control over distributor sales prices
- Strategized to foster an innovative mindset amongst all employees and inculcated a performance-driven culture in Sri Lanka and the regional countries
Country Manager - Red Bull Energy Drinks
Red Bull FZE
Colombo
10.2017 - 01.2019
- Delivered the P&L KPI's for Top and Bottom line for the country.
- Managed the On Premise, Off premise and Marketing for the country achieving all targets YOY to be promoted to a regional Manager for ISC.
- Increased distribution from 2,000 outlets to 45,000 outlets by strategically improving the RTM model to improve the business in On and Off premise business.
- Introduced Energy zones in SriLanka which eventually became a benchmark for number of EZ's implemented in the world.
- Recruited a new team in Sri Lanka and trained them to deliver the country objectives.
- The role consist of collaborative working with Global and regional teams to deliver the overall company objectives for the country.
Off Premise Manager
Red Bull Energy Drink business
Sri Lanka
10.2014 - 10.2016
- Delivered the Off premise targets on Sales and Distribution.
- Introduced the extended distribution model to open General trade distribution which gave way for a exceptional reach base in to outskirts of Sri Lanka.
- Resized the JBP model with Modern Trade accounts which eventually becomes a practice.
Market Manager
MARS International India (Pvt.) Ltd.
Sri Lanka
11.2012 - 08.2014
- Company Overview: Company Overview: https://www.mars.com/en-in/about/history
- Functioned as the Market Manager for MARS business in Sri Lanka (Head of Sri Lanka Business), and supported the Head of Indian Subcontinent business for MARS India (Pvt.) Ltd
- Developed, implemented, and monitored strategies, policies and plans for MARS business in SL
- Re-invigorated & improved customer relationship management, customer development, profitability
- Optimized & perfected Asset Management – Asset planning, usage, productivity, traceability, and safety
- Sharpened demand planning - sales forecasting, inventory management, and ensured control, freshness, and quality
- Established ‘win-win stakeholder relationships by participating in negotiations, business events, and public forums as a company representative
- Https://www.mars.com/en-in/about/history
Retail Area Manager
Keells supermarkets
04.2010 - 10.2012
- Company Overview: Company Overview: https://www.johnkeellsgroup.lk/retail
- Upgraded & sharpened customer relationship and capital management in the cluster
- Empowered supermarket managers and executives by providing timely feedback and regular monitoring
- Supported to execute operational standard & variance audits and sales improvement plan for the supermarket cluster
- Initiated to conduct area competitor analysis and consumer behaviors analysis to make timely short & long-term strategies to execute by the Supermarket Managers
- Empowered & supervised 14 Direct Supermarket Managers and Executives in the cluster and improved Sales & Marketing executions and profitability of the assigned supermarket stores
- Https://www.johnkeellsgroup.lk/retail
Retail Store Manager Designate
Co-operative Food Supermarkets
London, United Kingdom
07.2008 - 04.2010
- Oversaw sales and P&L management to drive store profitability.
- Executed routine inventories, ensuring accurate stock levels and minimizing costs.
- Maintained clean and organized store appearance to improve customer shopping experience.
- Coached employees on effective sales techniques and resolution of complex issues.
- Led people management initiatives to enhance employee engagement and performance.
- Optimized inventory control processes to reduce overhead and streamline operations.
Specialist Quality Assurance & Process Implementation
Keells Supermarkets
Colombo, Sri Lanka
04.2006 - 07.2008
- Collaborated with cross-functional teams to achieve project goals within budget and deadlines.
- Developed and implemented training programs that increased employee retention and performance.
- Produced training videos for store and department managers to boost operational effectiveness.
- Established store manager training program for Keells Retail Academy, enhancing management capabilities.
Sales Manager - Homeware
Matalan Retail Ltd
Dalston, London, United Kingdom
07.2005 - 08.2006
- Managed 18,000sqft Homeware department within a 52,000sqft department store.
- Resolved customer relations issues promptly to enhance client satisfaction.
- Boosted sales revenue by developing and executing effective sales strategies.
- Led a high-performing sales team through motivational coaching and performance incentives.
Deputy Store Manager and Trading Manager
Somerfield Supermarkets
Walthamstow, Balham, Wimbledon, London, United Kingdom
03.2002 - 08.2005
Supervisor Customer Service (Operations)
Fuel Force Service Station
07.2002 - 05.2005
Education
FCPM -
Chartered Professional Managers
01.2020
MBA - undefined
Australian Institute of Business
01.2013
Professional Member - undefined
The Chartered Management Institute
01.2012
BA (Hons) - Business & Accounting
University of East London
01.2007
Diploma - Human Resources Management
Oxford College of Business
01.2007
Skills
- Talent Maximization
- People Management
- C-Suite Strategic Market Leadership
- Strategic Growth
- Operational Excellence
- Market Competitiveness
- P&L Delivery
- Business Growth
- Business Planning
- Route to Market
- Budgeting
- New Product Development
- A&P Management
- Demand Plan Monitoring
- Revenue Maximization
- Sales Execution
English proficiency
PTE - Overall score -75
Speaking - 78
Reading - 77
Writing -72
Listening- 72
Personal Information
- Date of Birth: 1979-09-09
- Nationality: Sri Lankan
- Visa Status: Skilled regional 491 visa holder
Website, Portfolio And Profiles
https://www.linkedin.com/in/ramasuthan-thalayasingham/
Hobbies and Interests
Playing Rugby, Cricket, Reading, Being up to date with current news and events
Timeline
Country Head of Business & Sales Director
Flora Food Group (Pvt.) Ltd.
03.2024 - Current
Regional Manager Indian Subcontinent Countries
Red Bull Energy Drink Business
01.2019 - 02.2024
Country Manager - Red Bull Energy Drinks
Red Bull FZE
10.2017 - 01.2019
Off Premise Manager
Red Bull Energy Drink business
10.2014 - 10.2016
Market Manager
MARS International India (Pvt.) Ltd.
11.2012 - 08.2014
Retail Area Manager
Keells supermarkets
04.2010 - 10.2012
Retail Store Manager Designate
Co-operative Food Supermarkets
07.2008 - 04.2010
Specialist Quality Assurance & Process Implementation
Keells Supermarkets
04.2006 - 07.2008
Sales Manager - Homeware
Matalan Retail Ltd
07.2005 - 08.2006
Supervisor Customer Service (Operations)
Fuel Force Service Station
07.2002 - 05.2005
Deputy Store Manager and Trading Manager
Somerfield Supermarkets
03.2002 - 08.2005
MBA - undefined
Australian Institute of Business
Professional Member - undefined
The Chartered Management Institute
BA (Hons) - Business & Accounting
University of East London
Diploma - Human Resources Management
Oxford College of Business
FCPM -
Chartered Professional Managers