PARTH SARTHI CHOUDHURY

Successfully lead a team to manage the entire Gamut of CVM Operation for an Incumbent MVNO in Europe (Lyca Digital) across 12 countries spread across Europe and Africa. Demonstrated month on month growth for the client for past 2.5 Years. Consulted on relevant CVM proposal in managing active and dormant subscribers. Actively supported client on Pricing and Open Market / Segmented product strategy. Defined Product and service roadmap in coordination with the customer. Engaging in stakeholders’ management across Technical and Business domains.

Achievement - Supported the Client in Managing churn, Creation of Retailer benefit platform, Creation of Loyalty Management suite for high ARPU subscribers.

Business Operation Head SAARC (Sri Lanka) - Heading Business operations & Responsible for overall profitability. Lead a team of professionals to drive Business Operations and overall business KPI including sales and service deployment across the defined market. Defined market specific Product pricing and product Mix .Driven Organizational level partnership at a strategic level. Managed budgetary allocation across different business lines to ensure smooth functioning of SBU. Ensured operational excellence of the team in terms of Sales and deployment of services Responsible for Organizational recruitment, and training of personnel. Driven acquisition projects of new business to ensure increased business footprint across region.

Achievement - Instrumental in setting up New Business in Sri Lanka and making the SBU as cash flow positive in 2 Years.

Responsible for development and launch of Digital Service Platforms. Defined Product roadmap, Managed Internal stakeholders for product rollout. Supported solutioning team in creating RFP’s. Communicated product benefits to customers (leadership, decision makers, and influencers) and internal stakeholders through workshops, demo and presentations. Product Ideation: Defined outline for overall product vision and roadmap. Driven engineering teams to achieve product development goals. Defined Use Cases / User Stories for development of New Product feature. Conceptualization: Ensured consistent execution of product lifecycle processes from concept to launch. Responsible for setting overall direction in the conceptual development of the product lines, making sure they are consistent with market trends and business strategy.

• Managed the overall Digital Initiative for Aircel for its Northern Regions. Devised Broad-based Strategic Initiative for Uptake of Digital services with external partners. Responsible for Managing the overall KPI of Costs, EBITA and Gross revenue. Defined segmented CLM Programmes for the uptake of digital products across the customer base.

• Responsible for the entire product line of Mobile Value-added services, Messaging services and Mobile Internet across Karnataka Circle. Managed Overall Profitability, Revenue and Subscriber acquisition across the defined Vertical. Successfully launched and operationalized the entire Product Suite for VAS domain from a Pre-Launch Phase. Managed Subscriber Specific CLM campaigns at a Micro Level and Open Market Campaigns at a Macro Level.

• Assisted VAS Head in driving multiple portfolios for Mobile VAS & Internet Vertical. Defined strategy for adoption of Mobile internet services across captive subscriber base. Driven Operation pertaining to New Customer Acquisition. Managed subscriber specific campaigns for increasing Key KPI like ARPU. Driven engagement across sales channel for Uptake of VAS & Mobile Internet Services. Defined Pricing Strategies across specific geographies to ensure Product Profitability.

• The role essentially involves whether daily operations Adhered to the defined quality Parameters defined by the organization. Undertook Process and Functional audit as per Organizational guidelines. Oversaw and rated day to operation as per quality perspective. Defined and implemented process guidelines in conjunction with clients.