Overview
Work History
Education
Skills
Accomplishments
Extra-Curricular Activities
References
Visiting Lecturing Experience
Timeline
Generic
Ovin Bimsara Jayadeva

Ovin Bimsara Jayadeva

MBA, BBA, ACIM, ACMA, CGMA
Ragama

Overview

6
6
years of professional experience

Work History

HEAD OF MARKETING

IMPERIAL COLLEGE OF BUSINESS STUDIES (ICBS)
08.2023 - Current
  • Ensure uniform branding and enhance brand reputation across all channels through strategic PR and outreach.
  • Oversee digital marketing strategies, including social media, SEO, email, and content marketing, leveraging analytics for campaign optimization.
  • Liaison with internal stakeholders and external partners to align marketing strategies with institutional goals and enhance marketing efforts.
  • Develop strategies to boost student enrollment and retention, utilizing CRM analytics to meet enrollment targets and maintaining target achievement success rate above 80%.
  • Develop and manage an annual marketing budget of Rs. 30 million, ensuring cost-effective campaigns and initiatives, while monitoring expenditures and adjusting strategies to adhere to budget constraints.
  • Lead and mentor the the marketing team to promote a collaborative work environment and to meet an annual revenue target of Rs. 320 million.
  • Conduct market research to understand trends and the competitive landscape, using data to optimize marketing strategies and make data-driven decisions.

UNIVERSITY LECTURER

ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)
01.2023 - 07.2023
  • Deliver engaging and informative lectures in business management discipline for Bachelor's studies undergraduates.
  • Design and administer assignments and exams to assess student understanding and progress.
  • Conduct exam invigilation to ensure adherence to academic integrity and fairness in the evaluation process.
  • Lead promotional activities, including TV programs and events, to enhance the institution's public profile and attract prospective students
  • Collaborate with academic and administrative staff to develop marketing strategies that align with the university’s educational goals.

OPERATIONS MANAGER

NANASKA (PVT) LTD
12.2020 - 12.2022
  • Oversee daily operations across all departments, including academic, administrative, and marketing functions, ensuring seamless integration and efficiency.
  • Manage student enrollment processes, from initial inquiry to registration, ensuring a smooth and customer-friendly experience to achieve a an annual revenue target of Rs. 150 Million.
  • Lead marketing efforts to promote course offerings, drive enrollment, and maintain competitive positioning in the market with an annual budget of Rs. 0.5 Million.
  • Foster relationships with students, faculty, and external partners to strengthen community engagement and collaboration.

PROCUREMENT ASSISTANT

UNILEVER SRI LANKA (LTD)
05.2020 - 11.2020
  • Manage timely procurement of raw materials from international and local suppliers, ensuring supply chain efficiency and material availability.
  • Foster positive relationships with suppliers to secure favorable terms and enhance supplier reliability and service quality.
  • Collaborate with the finance team to facilitate prompt payment settlements, ensuring financial obligations are met without delay.

BRAND ASSISTANT

UNILEVER SRI LANKA (LTD)
08.2019 - 04.2020
  • Conduct consumer and field visits to gather market insights for the Vaseline brand, enhancing understanding of consumer needs and market trends.
  • Coordinate and execute social media campaigns for Vaseline, including giveaways and sponsored events, to boost brand visibility and engagement.
  • Oversee changes to packaging artworks for Vaseline in compliance with new regulations, maintaining brand integrity and market relevance.
  • Assist the Brand Manager in executing various brand activations to meet monthly revenue targets for assigned brands.
  • Manage brand shoots for the Knorr brand, ensuring high-quality content creation that aligns with brand messaging.
  • Participate in initial market research and feasibility analysis for launching the Lakme brand in the Sri Lanka market, contributing to strategic planning and market entry decisions.

FINANCE INTERN

HAYLEYS ADVANTIS (LTD)
09.2018 - 09.2019
  • Manage monthly audit schedules to ensure compliance with financial regulations and standards.
  • Oversee SVAT schedules, ensuring accurate and timely reporting.
  • Conduct revenue reconciliation, ensuring all financial entries are accurately recorded and discrepancies addressed.
  • Manage container deposit funds, overseeing the financial transactions related to container logistics.
  • Assist in asset management, maintaining records for fixed assets and ensuring proper accounting of depreciation and asset valuation.

Education

MBA -

University of West London
Merit
04.2001 -

BBA - Economics

University of Colombo, FMF
Second Class Upper
04.2001 -

ACIM -

Chartered Institute of Marketing (CIM)
04.2001 -

Postgraduate Diploma In Marketing -

Chartered Institute of Marketing (CIM)
04.2001 -

ACMA CGMA -

AICPA & CIMA (UK)
04.2001 -

G.C.E A/L Examination (Commerce Stream) -

Nalanda College
A Passes For All 4 Subjects
04.2001 -

G.C.E O/L Examination -

Nalanda College
A Passes For All 9 Subjects
04.2001 -

Skills

Marketing Analytics

Agency Management

Media Planning

Marketing Plan Development

Branding

Social Media Engagement

Digital Marketing

Presentations

Sales Strategies

Project Management

Data Analytics

Event Planning

Accomplishments

Achieved CIMA qualification at the age of 19, becoming one of the youngest individuals in the country to complete this prestigious certification.

Extra-Curricular Activities

  • General Manager 2024-2025

Future Minds Higher Education Exhibition


  • President, 2022 - 2023

Rotaract Club of Colombo Mid Town


  • Secretary, 2021 - 2022

Rotaract Club of Colombo Mid Town


  • Community Service Director 2020 - 2021

Rotaract Club of Colombo Mid Town


  • Professional Development Director 2020 - 2021

Rotaract Club of University of Colombo, Faculty of Management & Finance  


  • Secretary, 2015 - 2016

Nalanda College Commerce Society


  • Team Member 2010 - 2013

Nalanda College Rugby Team

References

  • Ms. Zahara Ansary

+94 75 584 1742

Zahara.Ansary@aicpa-cima.com


  • Ms. Onalie Dissanayake

+94 77 294 0771

Onalie.Dissanayake@cim.co.uk

Visiting Lecturing Experience

  • IMPERIAL COLLEGE OF BUSINESS STUDIES (ICBS):

02-2023 to Present

* BSc - International Marketing Module

* HND - Business Economics

* CIMA - Digital Finance 

* CIMA - Managing Performance 


  • CAMBRIDGE COLLEGE OF BUSINESS MANAGEMENT (CCBM):

04-2023 to Present

* MSc - Strategic Cost Management for Competitive Advantage


  • ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT):

04-2023 to Present

* BSc - Managing Across Cultures

* BSc - Introduction to Management Accounting


  • NANASKA (PVT) LTD:

12-2020 to 12-2022

* CIMA - Managing Performance 

* CIMA - Digital Finance 

* CIMA - Management Accounting 

* CIMA - Fundamentals of Business Economics


  • WISDOM BUSINESS ACADEMY:

01-2018 to 01.2020

* Managed CIMA exam preparation, including revisions, one-on-one student sessions, and mock exam discussions, alongside overseeing the Learning Management System (LMS)

Timeline

HEAD OF MARKETING

IMPERIAL COLLEGE OF BUSINESS STUDIES (ICBS)
08.2023 - Current

UNIVERSITY LECTURER

ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY (APIIT)
01.2023 - 07.2023

OPERATIONS MANAGER

NANASKA (PVT) LTD
12.2020 - 12.2022

PROCUREMENT ASSISTANT

UNILEVER SRI LANKA (LTD)
05.2020 - 11.2020

BRAND ASSISTANT

UNILEVER SRI LANKA (LTD)
08.2019 - 04.2020

FINANCE INTERN

HAYLEYS ADVANTIS (LTD)
09.2018 - 09.2019

MBA -

University of West London
04.2001 -

BBA - Economics

University of Colombo, FMF
04.2001 -

ACIM -

Chartered Institute of Marketing (CIM)
04.2001 -

Postgraduate Diploma In Marketing -

Chartered Institute of Marketing (CIM)
04.2001 -

ACMA CGMA -

AICPA & CIMA (UK)
04.2001 -

G.C.E A/L Examination (Commerce Stream) -

Nalanda College
04.2001 -

G.C.E O/L Examination -

Nalanda College
04.2001 -

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Ovin Bimsara JayadevaMBA, BBA, ACIM, ACMA, CGMA