Nuwan Wasalthilaka
Senior General Manager - Marketing
Colombo,Western
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Dedicated apparel professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work History
Senior General Manager- Marketing VS and Aritzia
Brandix Apparel
Colombo, Western
04.2014 - Current
- Leading product development and sourcing team to achieve customer gols for Victoria's secret and Aritzia
- Take charge of ensuring seasonal profited budget
- Actively listened to customers' requests, confirming full understanding before addressing concerns.
- Used coordination and planning skills to achieve results according to schedule.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Collaborated with other functions to achieve results.
- Participated in team-building activities to enhance working relationships.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Business Manager
Brandix Apparel
Colombo, Western
04.2012 - 04.2014
- Enhanced and redefined organizational structure to maintain company's competitive edge across territories.
- Spearheaded overhaul of company best practices to significantly increase staff retention rates.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Implemented automation strategies for office operations, correspondence management, schedule coordination and recordkeeping.
- Brought in new business connections and revenue generation opportunities by improving networking strategies.
- Oversaw and improved deliveries through proactive coordination of daily operations.
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Reduced or eliminated different types of financial discrepancies by improving documentation and reporting accuracy for budget and operational controls.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Directed management meetings to enhance collaboration and maintain culture based on trust and group problem-solving.
Manager- Planning and Sourcing
Brandix Apparel
Colombo, Western
04.2010 - 04.2012
- Maintained excellent attendance record, consistently arriving to work on time.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Managed team of 40 employees, overseeing hiring, training, and professional growth of employees.
- Received and processed stock into inventory management system.
- Developed team communications and information for meetings.
- Created plans and communicated deadlines to ensure projects were completed on time.
Assistant Manager - Planning
Brandix Apparel
Colombo, Western
04.2009 - 04.2010
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Increased profit margins through maximizing new product introductions.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
Executive - Planning
Brandix Apparel
Colombo, Western
02.2006 - 04.2009
- Established clear and competitive goals, growth roadmaps and strategic business plans.
- Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
- Reviewed and approved individual division budgets, fiscal reports, proposed activities and staffing level impacting department budget.
- Organized due diligence in preparation for sale of business unit.
- Studied latest trends to add new merchandise to product lineup, improving sales revenues $200m .
Education
Bachelor of Science - Manufacturing Engineering
University of Peradeniya
Peradeniya 10.2001 - 01.2006
Skills
Integrated marketing understanding
Affiliations
Lean Manufacturing - ATOS Japan
Leadership and Coaching - CCL (Creative Leadership Team)- Singapore
Member of Advisory Board - University of Peradeniya
Timeline
Senior General Manager- Marketing VS and Aritzia
Brandix Apparel
04.2014 - Current
Business Manager
Brandix Apparel
04.2012 - 04.2014
Manager- Planning and Sourcing
Brandix Apparel
04.2010 - 04.2012
Assistant Manager - Planning
Brandix Apparel
04.2009 - 04.2010
Executive - Planning
Brandix Apparel
02.2006 - 04.2009
Bachelor of Science - Manufacturing Engineering
University of Peradeniya
10.2001 - 01.2006
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