Nirshaanth Nithiyanantharajah
Colombo
Summary
With over 8.5 years of experience in sales, revenue management, and business development, I have honed my expertise in the technology sector while driving strategic growth initiatives. I have successfully provided consultative solutions to clients, helping them optimize online revenue streams, enhance digital market presence, and implement scalable business strategies. My professional journey includes collaborating with diverse businesses, including hotels, resorts, villas, restaurants, and cloud kitchens, to develop and execute growth-oriented plans. My core strengths lie in identifying new business opportunities, acquiring high-value clients, building long-term partnerships, and effectively managing post-sales operations to ensure sustained revenue growth.
Overview
10
10
years of professional experience
2030
2030
years of post-secondary education
Work History
Merchant Lifecycle Manager
Uber Eats
01.2024 - Current
- Responsible for the full merchant lifecycle starting from Lead to Churn. Improved new onboarding by 40% and reduce Early lifecycle Churn from 50% to 25%
- Manage a team with different areas of expertise - Onboarding, Churn & Scaled Experience
- Over look the Sales Operations for the country by Target setting, Target tracking, designing rep Incentives and tracking payouts.
- Responsible for the GB & Orders generated for the unmanaged portfolio, 15% improvement in GB in $ value month on month from Jan - Dec 2024.
- Responsible for all merchant related scaled processes due to the high number of merchants on the platform.
Acquisition Lead
Uber Eats
03.2022 - 12.2023
- Handling a team of sales agents looking after the country serviceable geography and expansions. Achieved 100% team targets every month except economic crisis period.
- Handling strategic deals & legal requirement negotiations - Involved in Glomark, Keells, Ceylon Fishery and many other high value sales negotiation.
- Incentive designing for the sales agents to make sure agents are 100% motivated to hit targets
- Recruit & training new team members
Sales & Restaurant Partnership Expert
Uber Eats
01.2021 - 02.2022
- Densifying serviceable areas by acquiring new merchants in order to maximise operational efficiency & expanding selection to the platform
- Strategize and execute new lead generation channels (Virtual Kitchen, Social Media admins and etc)
- Work on different sales plans & modify sales pitch to achieve sales targets and maintaining Lead to Onboarding %
- Fraud screening for partners (onboarding stage) to ensure minimal frauds in the assigned areas
- Handling a team of delivery partners’ referral operations
Revenue Manager
Yoho Bed Lanka (Pvt) Ltd
09.2019 - 08.2020
- Accountable for Revenue generation from own channels (App & Web) & 3rd party channels (Booking.com, Airbnb, Agoda, Expedia, Ctrip & Etc)
- Overlook a portfolio of 100+ Yoho property performances metrics & increased revenue by 11% quarterly
- New property acquisitions to maintain the Yoho portfolio hygiene by having the recommended selection of properties
- Working together with the CEO & COO on the rate structure models & new verticals
- Recruit & training new team members on Online Travel Agency optimization
Hotels Consultant
Askalu Consulting (Pvt) Ltd
05.2018 - 10.2019
- New property acquisition & expansions (Pegasus Reef, Thilanka Hotel (Kandy), Edwards Collection & 55TG Boutique Suites)
- Ensure smooth onboarding & after sales management for properties
- Forecasting trends & implementing the overall pricing strategy for the properties
- Consulting partners on rates, promotions and campaigns.
Senior Tour Executive
Avro Travels & Tours
02.2017 - 04.2018
Reservation Agent
Jetwing Hotels LTD
08.2016 - 01.2017
Intern (Acquisition)
Skynet Worldwide Sdn Bhd
01.2015 - 03.2015
Education
Bachelor of Business (Hons) - International Business, Dual Award
Taylor’s University
Malaysia 01.2013 - 01.2016
IATA – UFTAA Foundation - Travel & Tourism
International Air Transport Association
G.C.E Ordinary Level Examination - undefined
S. Thomas’ College
01.1999 - 01.2009
G.C.E Advanced Level Examination - Edexcel
S. Thomas’ College
Skills
Negotiation expertise
B to B sales
Analytical thinking
Sales reporting
Business development and planning
Consultative selling techniques
Timeline
Merchant Lifecycle Manager
Uber Eats
01.2024 - Current
Acquisition Lead
Uber Eats
03.2022 - 12.2023
Sales & Restaurant Partnership Expert
Uber Eats
01.2021 - 02.2022
Revenue Manager
Yoho Bed Lanka (Pvt) Ltd
09.2019 - 08.2020
Hotels Consultant
Askalu Consulting (Pvt) Ltd
05.2018 - 10.2019
Senior Tour Executive
Avro Travels & Tours
02.2017 - 04.2018
Reservation Agent
Jetwing Hotels LTD
08.2016 - 01.2017
Intern (Acquisition)
Skynet Worldwide Sdn Bhd
01.2015 - 03.2015
Bachelor of Business (Hons) - International Business, Dual Award
Taylor’s University
01.2013 - 01.2016
G.C.E Ordinary Level Examination - undefined
S. Thomas’ College
01.1999 - 01.2009
G.C.E Advanced Level Examination - Edexcel
S. Thomas’ College
IATA – UFTAA Foundation - Travel & Tourism
International Air Transport Association
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