Mohan Wettamuny
Pannipitiya
Summary
An accomplished senior executive with over 32 years of experience including 23+ years at senior management levels. Proven track record in turning around businesses, managing strategic change, and achieving operational excellence in various industries. Strong commercial, information technology, project, and operational management skills with ability to manage all aspects of change.
Overview
35
35
years of professional experience
Work History
Head of Modern Trade & Senior Manager Business Development
Star Holdings International (Pvt) Ltd.
Werahera
07.2024 - Current
- Company Overview: Star Holdings International (Pvt) Ltd
- Is involved in modern trade channels and business development
- Head of Modern Trade Channels (Key Accounts: Keells, Cargills, SparSL, Arpico, Glomark, Laugfs, Sathosa & Other Supermarket Chains)
- General Trade – Western Province
- Small & Medium Supermarkets - Western Province
- Direct Customers & Institutions – Island-wide
- Star Holdings International (Pvt) Ltd
- Is involved in modern trade channels and business development
Group Senior Manager Channel Development – Group Modern Trade
CBL Group of Companies, Ceylon Biscuits Limited
01.2010 - 01.2024
- Responsible for the brand success and continuous growth with promotion activities in all supply chains
- Achieving consistent growth by managing various internal and external stakeholders
- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy
- Driving operational efficiency for modern trade channel
- Key responsibility as the Head of Modern trade is to drive profitability and deliver on the Revenue and Share parameters
- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts
- Monitoring performance and taking corrective Responsible for achieving planned sales by channel and customer
Office In-Charge
Al Khaleej Ceramics Co. (PSC)
Dubai
01.2008 - 01.2010
- Company Overview: Al Khaleej Ceramics Co
- Is involved in the porcelain tiles industry in Dubai, UAE
- Divisional head (UAE) for local entire operation and activities
- Collaborated with all functional departments to ensure that the global organizational objectives are kept and surpassed
- Expanded and increased the number of customers within a short period
- Studying the Market & competitor activities in order to set up products
- Administrated the activities related to Procurement Functions
- Al Khaleej Ceramics Co
- Is involved in the porcelain tiles industry in Dubai, UAE
Divisional head for local showroom sales and activities
Royal Ceramics Lanka Ltd.
Colombo
01.1992 - 01.2002
- Company Overview: Royal Ceramics Lanka Ltd
- Is a manufacturer and distributor of porcelain tiles in Sri Lanka
- Responsible for introducing new products in the entire operations, distribution of all products
- Achieved an outstanding development of sales by increasing the sales 300% during the last two years
- Long term, short term strategic planning and effective follow-up, function to achieve ultimate objectives
- Being an important attendant of all marketing discussion held in the company
- Responsible for showroom network & showroom's warehousing and perfect customer's deliveries
- Royal Ceramics Lanka Ltd
- Is a manufacturer and distributor of porcelain tiles in Sri Lanka
Trainee & Finance Assistant (Sales related)
The Maharaja Organization Ltd.
Colombo
01.1990 - 01.1992
- Company Overview: The Maharaja Organization Ltd
- Is a distributor in Sri Lanka
- Computer training with AS400, RPG2 systems operations, Stocks & Warehousing customer warehousing verifications
- Observing and identifying competitor’s activities
- The Maharaja Organization Ltd
- Is a distributor in Sri Lanka
Education
G.C.E. – A/L - Commerce
Royal College
Colombo, Sri Lanka01.1989
G.C.E. – O/L -
Royal College
Colombo, Sri Lanka01.1986
M. B. A. - Marketing
Cardiff Metropolitan University
London, United KingdomSkills
- SOP Development
- Business Relationships
- MT Retail Category
- Operational Development
- Strategic Planning
- Product Development
- Sales Management
- Business Development
- Supply chain management
Trades
- Modern Retail
- Small Medium Modern Trade
- B2B
- HoReCa
- General Trade
- Institutions
- International trades
Secondary Education
Royal College, Colombo, Sri Lanka, 1977 - 1989, 1989, Economics, Logic, Commerce, Accounts, 1986
Sports Conducted
- Boxing
- Cricket
- Basketball
- Rugger
- Soccer
- Athletic
Associations Clubs Societies
- Royal College Old Boys Association, Royal College, Colombo - (RCU Life Member)
- Royal College Old Boys Association, Royal College Group of 89’, Colombo - (Assistant Treasurer)
- College’s United Nations Club
- Commerce Society
- Economic Society
- Sinhala Literature Association
- Old Royalists In United Arab Emirates - (ORUAE – Life Member)
- United Sports Club – Wadduwa – (Vice President)
Languages
- Sinhala
- English
- Hindi
References
- Mr. Nandana Wickramage, The Consultant and Practical Coach, nandanaw123@gmail.com, +94 777 269 296, +94 714 269 296
- Mr. Shan Weerasekara, The Group Director, The Capital Maharaja Organization Ltd, shan@slon.maharaja.lk, +94 777 760 771
- Mr. A. M. Weerasinghe, The Deputy Chairman, ROCELL – Royal Ceramics Lanka PLC., +94 717 417 479
- Mr. Sanath Manatunge, The Group Managing Director and CEO, The Commercial Bank of Ceylon PLC, md@cdcplc.net, +94 773 442 839
Industries
- UPVC
- Ceramic tiles
- Porcelain tiles
- Ceramic sanitary
- Industrial glass
- Construction
- FMCG – Home Care
Timeline
Head of Modern Trade & Senior Manager Business Development
Star Holdings International (Pvt) Ltd.
07.2024 - Current
Group Senior Manager Channel Development – Group Modern Trade
CBL Group of Companies, Ceylon Biscuits Limited
01.2010 - 01.2024
Office In-Charge
Al Khaleej Ceramics Co. (PSC)
01.2008 - 01.2010
Divisional head for local showroom sales and activities
Royal Ceramics Lanka Ltd.
01.1992 - 01.2002
Trainee & Finance Assistant (Sales related)
The Maharaja Organization Ltd.
01.1990 - 01.1992
G.C.E. – A/L - Commerce
Royal College
G.C.E. – O/L -
Royal College
M. B. A. - Marketing
Cardiff Metropolitan University
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