Mohammed Ali
Nugegoda
Summary
Hybrid Business Analyst and Digital Marketing Strategist leveraging data and market insights to enhance business growth. Successfully increased lead generation and student enrollments through targeted campaigns, while optimizing customer journeys for measurable outcomes across digital platforms and ERP systems.
Overview
11
11
years of professional experience
Work History
Social Media Manager (Data-Driven Marketing)
Upskill Campus
11.2022 - Current
- Increased lead generation and student enrollments by implementing targeted campaigns
- Managed paid advertising campaigns, optimizing ROI through A/B testing
- Analyzed performance metrics with Google Analytics and Meta Insights to inform strategy
- Collaborated with teams to deliver high-impact campaigns
- Developed and executed multi-platform digital marketing strategies
Business Analyst (ERP & Operations)
Rajagiriya Tours & Transport / Jinasena Infotech
04.2022 - 10.2022
- Delivered ERP training to enhance user adoption and streamline processes
- Created user manuals and documentation to support system optimization
- Managed 40+ weekly client interactions to foster stronger client relationships
- Conducted market research and pricing strategies
Business Analyst (Data & Strategy)
Takemycar Inc
08.2019 - 02.2022
- Conducted data analysis, forecasting, and trend evaluation to inform strategic decisions
- Performed competitor analysis and pricing optimization to enhance market positioning
- Analyzed customer feedback to identify and implement improvements in customer experience
- Documented workflows and functional requirements
Senior Business Analyst
Bornmonkie Pvt Ltd
02.2015 - 04.2019
- Led end-to-end business analysis projects to identify requirements and deliver actionable insights
- Built dashboards and KPIs to enhance data visibility and support decision-making
- Delivered process improvements reducing costs
- Managed stakeholder relationships while mentoring junior analysts to foster professional development
Education
BSc (Hons) - Business Management
Solent University
UK01-2022
Higher National Diploma - Business Management
Pearson
01-2020
Skills
- Social Media Advertising
- Audience Engagement
- Content Strategy
- Digital Strategy
- Campaign Optimization
- A/B Testing
- Google Analytics
- Meta Ads Manager
- Excel (Advanced)
- Data analysis
- Data Analysis
- Process Optimization
Accomplishments
- Increased engagement and lead generation through data-driven campaigns
- Improved ERP adoption and operational efficiency
- Supported revenue growth through pricing and market analysis
- Built executive dashboards for decision-making
Languages
- Sinhala
- Tamil
- Hindi
- English
- Sinhala
- Tamil
- Hindi
Project Portfolio
- Fraud Detection Analysis
- Price Optimization Models
- Market Basket Analysis
- Customer Segmentation
- Sales Conversion Optimization
- Customer Feedback Analytics
Core Competencies
Business Requirements, KPI Tracking, Data Analysis, Forecasting, Process Optimization, Digital Strategy, Paid Ads, Lead Generation, A/B Testing, Conversion Optimization, Excel (Advanced), Google Analytics, Meta Ads Manager, ERP Systems, Adobe Suite
Timeline
Social Media Manager (Data-Driven Marketing)
Upskill Campus
11.2022 - Current
Business Analyst (ERP & Operations)
Rajagiriya Tours & Transport / Jinasena Infotech
04.2022 - 10.2022
Business Analyst (Data & Strategy)
Takemycar Inc
08.2019 - 02.2022
Senior Business Analyst
Bornmonkie Pvt Ltd
02.2015 - 04.2019
BSc (Hons) - Business Management
Solent University
Higher National Diploma - Business Management
Pearson