Mayantha Ranasinghe

Seasoned sales and marketing professional who possesses over nineteen years of solid experience in the pharmaceutical industry including ten years at management level. An excellent multi-tasker, a dynamic and reliable personality whilst ensuring good rapport with all levels of staff, management and other key stakeholders, who could win the trust of all stakeholders to get things done ethically.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

• Supervision - Supervised sales team to monitor sales activity and goal achievement.
• Business Development: - Involve in Government tender business and managed partner relationships on a daily basis. Developed new marketing strategy and sales strategy which increased customer base by 10%. and revenue by 25%

• Key Account Management, Sri Lanka Institute of Management (SLIM) - 2014.
• International Marketing Conference which was organized by SLIM - 2012.
• Business Presentation skills - 2014 & New Product Launch - Residential work shop - 2010, conducted by IMS.
• Certificate in Computer Studies -Excel/ Ms office/ Power point Singapore informatics computer institute, Sri Lanka
• Advanced Business writing work shop - Conducted by Mcquire Rens & Jones (Pvt).) Ltd.
• Participated in many educational events and workshops - International Marketing.
• Field visit to Nissan training center in Newcastle, UK - A two-day work shop with Northumbria University, UK which was part of EMBA, University of Colombo.

Non - related referees can be provided upon request.

• Establish Strong Brand Positioning by effectively utilizing Marketing Communication Channels - Successfully launched "ITRACON 100" (Itraconazole 100mg) an antifungal medication brand in Sri Lanka and lead it to No.1 brand in Sri Lankan market, as per IMS rankings (Intercontinental Marketing Services Healthcare).

• New Market Developments - During 2016 - 2019, successfully developed tender business to USD 1.3 Mn. for XL Laboratories, India. Moreover, initiated northern province and eastern province sales operations for the company and both territories contributing over 20% revenue business at the moment.

• Turnover increases- Business to Business (B2B) - Successfully launched many pharmaceutical brands under Micro Healthcare which ranked within top 5 IMS rankings in SL during 2023-24. Furthermore, won second runner up for the best importer at State Pharmaceutical Corporation Sri Lanka (SPC) suppliers' convention for the year 2016 - 2017

• Agencies Development & Management - Increased agencies network & ensured Micro to become the fastest growing agency in SL during 2012 - 2014. Agencies such as Mylan pharmaceutical -U.S.A - Hepatology range (currently known as Viatris) ,and XL Laboratories - India were under my portfolio. I was fully responsible for the growth and the success of those agency operations in SL.\

• Stakeholder Relationship Management - Possess good network of professionals from both State & Private Sector Pharmaceutical Industries in SL as I was fully responsible for the Government Sector tender businesses whilst also providing leadership to sales & marketing team to achieve company key performance indicators (KPIs).

• Digitalization of CRM & Sales Teams - Successfully developed & implemented Customer Relationship Management (CRM) Solution to digitalize CRM function amongst sales teams and to upgrade salesforce automation system -SFA.

• Process Excellence - Identified lapses and reengineered the Sales & agency business partner operation, in order to increase the productivity and revenue. Due to my strategic interventions, during the year 2015, won the MD's appreciation reward for building the highest growth agency within the company - Micro-Halcyon partnership.

• Soft Skills - Good communicator & public speaker. (Executive Member of the Battaramulla Toastmasters Club).