Maleesha Arangalla

With over 4+ years of experience in content writing and strategy, I focus on shaping clear, engaging, and user-focused material that links business goals with audience needs. I have a strength for turning complex concepts into content that feels simple, valuable, and approachable. My mix of structured writing and audience awareness allows me to create material that informs while also encouraging readers to take action. Alongside my professional work, I have written content in both English and Sinhala and proudly launched self-funded projects that have reached and engaged over 1.2M+ people. A genuine passion for communication and continuous learning drives me to provide writing that supports teams across functions and helps users easily connect with the message.

• Academic Foundation (BSc in IT): Leveraging a Bachelor of Science in Information Technology (SLIIT) to bridge the gap between complex software engineering concepts and user-centric content.
• Search Intelligence & Data: Advanced proficiency in Ahrefs, Semrush, and Google Search Console to execute keyword research, track organic rankings, and identify competitive content gaps.
• Web & Performance Analytics: Utilizing Google Analytics (GA4) and data-driven technologies to monitor user behavior, refine content strategies, and report on organic growth metrics.
• Content Architecture & CMS: Expert-level management of WordPress CMS and the development of content pillars and sub-pillars to establish high topical authority in search engines.
• Conversion & Page Design: Designing strategic landing page architectures and copy tailored to move users through the marketing funnel from awareness to action.

• IEEE Published Research: Authored a technical paper on data-driven technologies for SME exporters, published and presented at the 5th International Conference on Advancements in Computing (ICAC 2023).
• Technical Writing (IT & Engineering): Specialized in producing high-accuracy technical content, including React Development guides and Electrical Engineering blogs for brands like Ellis Electronics.
• SEO-Driven Blog Writing: Specialized in crafting long-form blog content that ranks, utilizing topic clusters and search intent mapping to drive consistent organic traffic (e.g., scaling Thanksabunch.com.au to 1,000+ monthly clicks).
• Visual Content Design (Canva): Professional use of Canva to produce high-engagement YouTube thumbnails, social media assets, and professional pitch decks aligned with brand aesthetics.
• Video Strategy & YouTube SEO: Comprehensive experience in video scripting, storyboarding, and metadata optimization to drive organic reach and viewer retention.
• B2B SaaS Strategy: Developing specialized content for SaaS products, focusing on translating complex feature updates into onboarding flows, walkthroughs, and FAQs.
• Strategic Content Auditing: Systematically evaluating existing website assets to identify performance leaks and recommending formats like Case Studies to improve engagement.

• Fundamentals of Digital Marketing
  Google
  Credential ID: 4YK BFL CEL
• Semrush SEO Toolkit Exam
  Semrush
  Credential ID: #cqV4Erg1xfkZRkk
• Social Media Marketing
  HubSpot Academy
  Credential ID: b39404605b614a27898caf0b1d80f528
  Skills: Communication · Content Management Systems (CMS)
• Email Marketing
  HubSpot Academy
  Credential ID: 3479460e9595491599d8ca78c9ea1009
• Inbound
  HubSpot Academy
  Credential ID: baf37540d8fd4e97924ee1349536965d
• Digital Marketing
  HubSpot Academy
  Credential ID: b15a711ca635498890a20b92dd514af5