Summary
Work History
Education
Skills
Certification
Timeline
Generic
M. Subramaniam

M. Subramaniam

Colombo 06

Summary

Functional SEO and PPC ad expert with strong background in web marketing and analytics and proven experience in content strategy, link building and keyword strategy. Over 6 years of experience driving organic site traffic across multiple client verticals through CRO strategy and Content strategy to improve search engine results. .

Work History

Search Engine Optimization Specialist

i4T Global
Australia
09.2022 - Current
  • Responsible for planning, implementing and managing overall SEO strategy to drive platform growth
  • Conducted ongoing keyword research, discovery and expansion of keyword opportunities to ensure more than 30% traffic growth of organic search channels through SEO efforts (keyword, image optimization, etc.)
  • Optimized copy and landing pages for search engine optimization
  • Researched and implemented content recommendations for organic SEO success
  • Optimized website links and implemented engaging content recommendations for improving search engine rankings
  • Developed and implemented a robust link-building strategy
  • Worked with the development team to ensure SEO best practices were properly implemented on new pages
  • Worked with content marketing and design teams to drive SEO for content
  • Worked with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments, etc.
  • Gathered and scrutinized relevant social data/metrics, insights, and industry benchmarks from digital marketing campaigns to enhance marketing strategies
  • Managed Google PPC campaigns and monitored website analytics using tools like Google Analytics, GSC, Similar Web, SEMrush, Ahref
  • Stayed up-to-date on the latest trends and best practices in SEO and SEM
  • Collected and analyzed data to improve strategies
  • Developed and implemented techniques for increasing page visits and likes

Search Engine Optimization Specialist

Ogilvy
Colombo 07
07.2020 - 08.2022
  • Created content strategies for digital media.
  • Created customized marketing materials to increase product awareness.
  • Built, implemented and updated effective SEO strategies.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Conducted keyword research and analysis to identify opportunities for improving search engine rankings
  • Created and managed link building strategies to improve website visibility
  • Developed and optimized website content for SEO purposes
  • Conducted regular SEO audits and made recommendations for improving website performance
  • Monitored website analytics and provided regular reports to stakeholders

Web Solutions Manager + SEO Manager

UN Consortium (Pvt) LTD
Colombo 06
12.2019 - 07.2020
  • Carried out day-day-day duties accurately and efficiently.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Utilized search engine optimization and emphasized importance of link building.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Created content strategies for digital media.
  • Built, implemented and updated effective SEO strategies.
  • Collected and responded to user feedback through iterative improvements to site structure and content.
  • Tested and debugged site updates and prevented functional flaws from impacting public visitors.

SEO & WEB IT Deputy Manager

Media Services (Private) Limited
Colombo 05
11.2017 - 12.2019
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Completed keyword research to target clients based on keyword targeting.
  • Researched content publications and worked closely with public relations staff to develop outreach campaigns.
  • Monitored performance of clients' marketing strategies and statistics to identify areas of improvement.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Created printed marketing materials designed to drive campaigns.
  • Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

IT Admin & Web Master

WKV Group of Companies
Colombo 05
02.2016 - 11.2018
  • Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel.
  • Computerized office activities, maintained customer communications and tracked records through delivery.
  • Entered and maintained departmental records in company database.
  • Collected, validated and distributed information to employees.
  • Maintained websites for branches of [Company].
  • Trained support staff in site implementation, updating and maintenance procedures.
  • Conceptualized, planned and executed original designs for wide range of website properties.
  • Developed performance metrics to benchmark websites.
  • Configured and purchased domains for websites.

Senior U/UX Design Engineer

ilabs
Battaramulla
05.2015 - 12.2015
  • Conducting user research to gain a deep understanding of user needs, preferences, and behaviors
  • Collaborating with product managers to define product requirements and goals
  • Creating user personas, user flows, wireframes, and interactive prototypes to communicate design concepts and gather feedback from stakeholders and users
  • Conducting usability testing and user studies to validate design decisions and gather insights for future iterations
  • Ensuring that design solutions are consistent with brand guidelines and design patterns
  • Leading and mentoring other designers in the team, providing guidance and feedback on design processes and deliverables
  • Staying up-to-date with emerging trends and technologies in user experience design and applying them to enhance the company's product offerings
  • Advocating for user-centered design principles and educating cross-functional teams on the importance of user experience.

ICT Officer - Web & Digital Media Developer

CHA
Colombo 7
09.2007 - 02.2014
  • Developing and maintaining the company's website using front-end and back-end web development technologies such as HTML, CSS, JavaScript, and various content management systems.
  • Collaborating with designers and marketing teams to create and optimize digital media assets such as images, videos, animations, and infographics.
  • Ensuring that the website and digital media assets are optimized for search engines and follow web accessibility standards.
  • Testing the website and digital media assets to ensure they work seamlessly across different devices and web browsers.
  • Maintaining and updating the website and digital media assets with new content and features as needed.
  • Monitoring website traffic and user behavior using web analytics tools such as Google Analytics to optimize website and digital media asset performance.
  • Collaborating with other teams to create and maintain digital marketing campaigns such as email newsletters, social media posts, and online advertisements.
  • Staying up-to-date with emerging trends and technologies in web and digital media development and applying them to enhance the company's digital presence.

Education

Master of Science - Digital Marketing

Asia E University
Malaysia
02.2024

MPAM - Management And Public Administration

University of Colombo
Colombo
03.2023

Bachelor of Science - Software Engineering

University of Westminster
United Kingdom
09.2007

Skills

  • Online Writing
  • Data Analytics
  • Email Writing
  • Branding Support
  • Social Media Platforms
  • Advertising Strategy
  • Keyword Optimization
  • Industry Trend Understanding
  • Website Updates
  • Online Media Campaigns
  • Web Analytics Tracking
  • Social Media Engagement
  • Web Content Management

Certification

Diploma in Computer Studies (London Tec , Nugegoda)

Diploma in Computer Science (London Business School, Colombo)
Diploma in Web Design (Quick Tec Academy-Colombo)

Diploma in Advanced Graphic Design (Quick Tec Academy-Colombo)
Certificate in Accpac (SDC Computer Training Centre- Colombo)
Certificate in Computer Hardware & Networking(Turnkey Computer
Training Centre)
Certificate Audio Visual interactive English (American college – Colombo)
Web Designing Level 1(Digital Art Academy – Colombo)
Web Designing Level 2(Digital Art Academy – Colombo)
Certificate in PHP, MYSQL Apache (Colombo University- Colombo )
Certificate course in online journalism(Fojo)
Certificate course in mobile journalism (MOJO)
Certificate course in Link building (LinkedIn)
Certificate course in Marketing.Tools - SEO (LinkedIn)
Certificate course in SEO - Foundation (LinkedIn)
Certificate course in Keyword Strategy (LinkedIn)
Certificate course SEO for Videos (LinkedIn)
Certificate course in Mailchimp(LinkedIn)
Certificate course in Local SEO(LinkedIn)
Certificate course in International SEO(LinkedIn)
Become an SEO Expert(LinkedIn)

Timeline

Search Engine Optimization Specialist

i4T Global
09.2022 - Current

Search Engine Optimization Specialist

Ogilvy
07.2020 - 08.2022

Web Solutions Manager + SEO Manager

UN Consortium (Pvt) LTD
12.2019 - 07.2020

SEO & WEB IT Deputy Manager

Media Services (Private) Limited
11.2017 - 12.2019

IT Admin & Web Master

WKV Group of Companies
02.2016 - 11.2018

Senior U/UX Design Engineer

ilabs
05.2015 - 12.2015

ICT Officer - Web & Digital Media Developer

CHA
09.2007 - 02.2014

Master of Science - Digital Marketing

Asia E University

MPAM - Management And Public Administration

University of Colombo

Bachelor of Science - Software Engineering

University of Westminster

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M. Subramaniam