Lasith Karunathilaka
Boralasgamuwa,11
Summary
Results-driven and strategic Head of Export Sales with extensive experience in international sales, market expansion, business development and product management. Proven ability to develop and implement export strategies, drive revenue growth, and establish strong relationships with global clients. Skilled in aligning internal operations, supply chain, and sales to meet customer expectations. A track record of triple-digit growth in export sales, successfully penetrating key international markets.
Overview
15
15
years of professional experience
Work History
Head of Export Sales
Swisstek Aluminium Limited
01.2024 - Current
- Developed and implemented the company’s export sales strategy, successfully expanding market presence in USA, United Kingdom, India, Maldives, and Mauritius
- Currently perusing opportunities in Canada & Australian markets
- Spearheaded Swisstek’s export business from scratch, aligning internal processes, production, supply chain, and sales to meet international customer expectations in quality, pricing, and packaging
- Achieved remarkable year-on-year growth in export sales (Both revenue & Volume) in a sustainable manner
- 1st year: 500% growth
- 2nd year: 180% growth
- 3rd year: 230% growth
- Successfully penetrated the USA and UK markets with new clients and introduced new product lines
- Aligned the company for the next phase of value-added aluminum exports, including fully assembled gates, fences, and railings, to drive sustainable export growth
Business Development Manager
Swisstek Aluminium Limited
01.2022 - 01.2023
Product Manager
Diesel & Motor Engineering PLC
01.2020 - 01.2022
- Managed brand performance for DeWalt, Stanley, and Black & Decker, overseeing market share, sales, inventory, and gross profit
- Developed sales strategies across multiple channels, including distributors, end users, and retail (offline & online)
- Led demand planning and forecasting to ensure uninterrupted supply
- Coordinated with foreign suppliers (Stanley Black&Decker Dubai & India), logistics, finance, administration, and aftersales teams to drive brand growth
- Drove the Stanley power tools brand to become the market leader in mid-tier power tools segment
- With over 40% market share
- Category wise market share Growth
- (Overall Market)
- Black & Decker 3% to 16%
- Stanley 1.5% to 6.5%
- Played a key role in developing the Dimoretail online platform, enabling the listing of all brands within the DIMO retail cluster while enhancing synergy across brand, product category, and sales channels
Assistant Product Manager
Diesel & Motor Engineering PLC
01.2018 - 01.2020
- Oversaw brand performance of Bosch Power Tools & Accessories, ensuring strong sales, market share, and profitability
- Designed and executed sales strategies across various channels, driving business expansion
- Managed demand planning for seamless inventory control and supply chain management
Product Executive
Diesel & Motor Engineering PLC
01.2015 - 01.2018
- Handled Bosch Power Tools & Accessories, ensuring brand performance in sales, market share, and profitability
- Led market expansion strategies, optimizing product positioning in distributor and retail channels
- Conducted market research and analysis to develop competitive pricing and demand forecasting models
Administration Executive
Diesel & Motor Engineering PLC
01.2010 - 01.2015
- Sales Support & Coordination
- Assist the sales team with order processing, quotations, and contract preparation
- Ensure proper documentation and compliance with company policies
- Coordinate with internal teams (logistics, finance, and production) to fulfill orders efficiently
- Order & Inventory Management
- Process sales orders and track their progress
- Monitor stock levels and coordinate with supply chain teams for replenishment
- Ensure timely delivery of products to customers
- Customer Service & Relationship Management
- Handle customer inquiries, complaints, and requests professionally
- Maintain strong relationships with clients by providing prompt and effective support
- Sales Reporting & Data Management
- Prepare sales reports, forecasts, and performance analyses
- Maintain and update customer databases, sales records, and CRM systems
- Process Improvement & Compliance
- Identify ways to enhance efficiency in sales operations
Education
MBA – Master of Business Administration - Currently Reading -
Cardiff Metropolitan University
03-2026
Executive Diploma in Business Administration -
University of Colombo
01.2013
Skills
- Strategic Sales & Business Development
- International Trade & Export Management
- Brand & Product Management
- Market Research & Competitive Analysis
- Negotiation & Stakeholder Engagement
- Leadership & Team Management
- Supply Chain & Logistics Coordination
References
Professional references can be provided upon request.
Languages
- English, Fluent
- Sinhala, Native
Timeline
Head of Export Sales
Swisstek Aluminium Limited
01.2024 - Current
Business Development Manager
Swisstek Aluminium Limited
01.2022 - 01.2023
Product Manager
Diesel & Motor Engineering PLC
01.2020 - 01.2022
Assistant Product Manager
Diesel & Motor Engineering PLC
01.2018 - 01.2020
Product Executive
Diesel & Motor Engineering PLC
01.2015 - 01.2018
Administration Executive
Diesel & Motor Engineering PLC
01.2010 - 01.2015
MBA – Master of Business Administration - Currently Reading -
Cardiff Metropolitan University
Executive Diploma in Business Administration -
University of Colombo
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