Summary
Overview
Work History
Education
Activities
References
Timeline
Generic

Lasantha Edirisinghe

Nattandiya

Summary

Dynamic and results-driven marketing professional with over five years of experience in brand management and 360-degree marketing campaign execution. Proven expertise in ATL, BTL, and digital marketing strategies, with a strong ability to collaborate with stakeholders. Skilled in leadership, analytics, and creative problem-solving, with a track record of delivering award-winning initiatives.

Overview

8
8
years of professional experience

Work History

Deputy Manager - Branding & Brand Executive

Brown & Company PLC
01.2020 - Current
  • Develop and execute integrated 360-degree marketing campaigns, incorporating ATL and BTL strategies to drive brand growth
  • Outdoor Advertising Management – Oversaw dealer board installations and executed special branding projects to enhance brand visibility
  • Event Management & Coordination – Managed and coordinated exhibitions, racing events, corporate gatherings, and regional events to maximize brand engagement
  • Media & Public Relations – Monitored TV and radio campaigns and handled press articles for corporate communication and brand positioning
  • Collaborate with cross-functional teams across Automotive Batteries, Industrial Batteries, Tyres, and Hybrid Vehicle Services to achieve assigned objectives and KPIs
  • Lead strategic digital marketing campaigns for major brands, including Exide Sri Lanka, Lucas Sri Lanka, Browns Hybrid Care, and RoadX Sri Lanka
  • Collaborate with digital agencies to optimize social media paid advertising campaigns
  • Manage website development and digital content strategies to improve online engagement
  • Conduct market research to identify business growth opportunities and competitive insights
  • Liaise with senior management to develop and finalize marketing strategies and budget allocations
  • Key Achievements
  • Initiated Exide Master Class, Sri Lanka’s first automotive YouTube series, winning a Bronze award under the 'Best Use of Branded Content' category at SLIM Digis 2.2 (2022)
  • Managed the launch of Exide Matrix as well as the 360-degree brand revitalization campaign for Exide Sri Lanka

Management Trainee & Merchandising Executive

Smart Shirts (Lanka) Ltd
01.2018 - 01.2019
  • Handled local and international B2B customers and suppliers, including those from the USA, China, and other regions
  • Assisted in new product development, cost analysis, and training initiatives for major clothing brands, including Ralph Lauren, Calvin Klein, Dillard's, and Lacoste
  • Led the corporate website & Social media page development project
  • Ensured compliance with international customer requirements and audits

Sales and Marketing Intern

INCEE Ecocyle Lanka (Pvt) Ltd
01.2017 - 07.2017
  • Managed B2B customers (Government & Private sector) and conducted market insight analysis
  • Assisted in brand rebranding efforts during the transition from Holcim Geocycle to INSEE Ecocycle
  • Led the development of the INSEE Ecocycle Lanka website and online communication platforms
  • Coordinated promotional activities, including sponsorships and PR initiatives

Education

Master of Business Administration -

University of Colombo
01.2026

B.B.M. (Sp.) Degree - Marketing Management

University of Kelaniya
01.2018

G.C.E. Advanced Level - Commerce Stream

01.2012

G.C.E. Ordinary Level -

01.2009

Activities

  • Runner-Up – SEC & CSE 'Knowledge & Capital Market' TV Quiz Competition, 2012
  • Brand Activations – Airtel & Marina Spread, 2014 & 2017
  • Director – IT – Future Marketers Association (FMA), University of Kelaniya, 2016 – 2017
  • Packaging Design Workshop - Conducted by Dr. Malgorzata Wiscicka, 2016
  • Active Member of organizing committee of 'Stylish Marketer 2016', 2016

References

  • Mr. Nilusha Kahingala, Assistant General Manager – Sales Operation – Automotive, Brown & Company PLC, +94 77 305 2715, nilusha.k@brownsgroup.com
  • Mr. Najila Ranganath, Business Manager, Chip Mong Ecocycle, Chip Mong INSEE Cement Corporation, Cambodia, +855 69 333 609, najila.ranganath@chipmonginsee.com

Timeline

Deputy Manager - Branding & Brand Executive

Brown & Company PLC
01.2020 - Current

Management Trainee & Merchandising Executive

Smart Shirts (Lanka) Ltd
01.2018 - 01.2019

Sales and Marketing Intern

INCEE Ecocyle Lanka (Pvt) Ltd
01.2017 - 07.2017

Master of Business Administration -

University of Colombo

B.B.M. (Sp.) Degree - Marketing Management

University of Kelaniya

G.C.E. Advanced Level - Commerce Stream

G.C.E. Ordinary Level -

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Lasantha Edirisinghe