Summary
Overview
Work History
Education
Skills
Timeline
Jayantha Herath

Jayantha Herath

Branch Manager
Kurunegala,North Western Province

Summary

Accomplished Branch Manager with a robust background at CLCL, adept in strategic leadership and team development. Spearheaded branch transformation, achieving significant portfolio growth through expert branch operations and portfolio management. Excelled in customer relationship management, driving sales, and fostering long-term customer loyalty. Proven track record in credit analysis and risk management, ensuring regulatory compliance and operational excellence.

Overview

16
16
years of professional experience

Work History

Branch Manager

CLCL
01.2018 - Current

· Developing, Implementing and maintaining a business plan for the branch.

· Co-ordinating sales, purchasing, distribution and staff costs.

· Focusing on achieving customer acquisition and sales.

· Office administration.

· Enforcing the company’s policies, principles, procedures.

· Inspiring and motivating staff.

· Identifying then addressing team training and development needs.

· Adherence to regulatory requirements.

· Providing excellent service to customers.

· Liaising with the senior manager to develop innovative Marketing strategies.

· Responsible for dealing with complex and diverse Managerial problems.

Communicating clear messages to staff

Marketing Executive

CLCL
06.2015 - 01.2018
  • Branch Establishment and Growth

- Spearheaded the transformation of the Kurunegala window office into a full-fledged branch by achieving over 600 Million client portfolio and revenue through strategic planning and business development.

  • Sales Performance and Revenue Boost

- Exceeded sales targets consistently, increase in revenue and market share by launching targeted marketing campaigns and optimizing product offerings.

  • Team Leadership and Operational Excellence

- Recruited, trained, and led a high-performing team of marketing and recovery officers, improving operational efficiency and reducing non-performing assets

  • Customer Relationship Management and Innovation

- Enhanced client satisfaction and retention by implementing innovative customer feedback programs and introducing new, customer-centric leasing solutions.


  • Completed and submitted monthly and yearly reports to support executive decision making.

Marketing Assistant

People’s Micro Finance Ltd
03.2012 - 05.2015
  • Promote and canvass Micro Leasing Products
  • Maintaining a Quality portfolio with stipulated NPL

Junior Executive Credit Marketing

Alliance Finance Co- Plc
01.2009 - 08.2012

Execution Credit and Marketing with Collection

Education

MBA - Master of Business Administration

London Metropolitan University, UK
09.2023

Skills

  • Branch Operations and Portfolio Management: Expertise in managing branch operations, overseeing daily activities, and optimizing portfolio performance
  • Strategic Leadership and Team Development: Proven ability to lead, train, and develop high-performing teams to achieve business goals
  • Credit Analysis and Risk Management: Skilled in assessing creditworthiness, conducting risk analysis, and ensuring regulatory compliance in asset financing
  • Customer Relationship Management and Service Excellence: Strong focus on building and maintaining long-term customer relationships while delivering exceptional customer service
  • Sales, Marketing, and Business Development: Effective in driving sales, expanding market reach, and developing strategic business partnerships
  • Financial Planning and Asset Financing: Proficient in financial management, asset financing solutions, and cost optimization to maximize profitability
  • Data-Driven Decision Making and Problem Solving: Strong analytical skills in interpreting data to make strategic decisions and solve complex problems
  • Time Management and Multitasking: Excellent at managing multiple priorities, ensuring efficiency, and meeting deadlines

Timeline

Branch Manager - CLCL
01.2018 - Current
Marketing Executive - CLCL
06.2015 - 01.2018
Marketing Assistant - People’s Micro Finance Ltd
03.2012 - 05.2015
Junior Executive Credit Marketing - Alliance Finance Co- Plc
01.2009 - 08.2012
London Metropolitan University - MBA, Master of Business Administration
Jayantha HerathBranch Manager