Harshani Kariyapperuma
Colombo
Summary
As a dedicated and results-driven Manager with a strong background in marketing, I bring a wealth of experience in strategic planning, market analysis, and product management. Holding a degree in marketing management, I have honed my skills in understanding consumer behavior, developing effective marketing strategies, and driving category growth. My expertise lies in optimizing product assortments, enhancing profitability, and collaborating with cross-functional teams to achieve business objectives.
Overview
6
6
years of professional experience
Work History
ASSITANT CATEGORY MANAGER - SUPERMARKET
Lassana.com
10.2022 - Current
- Responsible for analyzing industry and consumer trends, developing long-term strategies for product categories, and managing relationships with vendors
- Oversee 3,500+ SKUs under the supermarket category on Lassana.com, working with more than 150 vendors
- Key Vendors - Unilever, Hayles, Hemas, Fonterra, Maliban
- Strategically increased revenue and profitability of the respective category through innovative planning
- Maximize consumer appeal through pricing, promotion, and product range management
- Effective communication and a strong understanding of marketing and sales
- Forecasting future demand for the supermarket category.
SALES EXECUTIVE
PRIME GROUP
01.2020 - 07.2022
- Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives and attending conferences, meetings, and industry events
- Conducting market research to identify selling possibilities and evaluate customer needs
- Setting up meetings with potential clients and catering to their requirements
- Negotiate/close deals and handle after-sales inquiries from clients
- Create frequent reviews and reports with sales and financial data
- Participate on behalf of the company in exhibitions or conferences.
MARKETING EXECUTIVE
METROPOLITAN COMPUTERS PVT LTD
05.2018 - 12.2019
- Directly manage corporate clients, ensuring their requirements are met efficiently and effectively
- Drive brand awareness and brand development initiatives
- Assist in the development and execution of marketing plans, advertising strategies, direct marketing efforts, and comprehensive marketing campaigns
- Maintain and update customer databases and upselling
- B2B and B2C marketing strategy
- Develop relationships with key stakeholders, both internal and external.
Education
BACHELOR OF BUSINESS MANAGEMENT (SPECIAL) DEGREE - Marketing
UNIVERSITY OF KELANIYA
Kelaniya, Sri Lanka03.2019
Skills
- Category development
- Data Analytics
- Supplier Relationship Management
- Promotional planning
- Staff Monitoring
- Microsoft Office
- Strategic Planning
- Customer Relationship Management
Personal Information
- Date of Birth: 14/08/1994
- Nationality: SRI LANKAN
- Marital Status: Single
References
- MR.G. NILANTHA PERERA, SENIOR LECTURER
Faculty of Commerce & Management Studies, University of Kelaniya
nilantha.roshan@gmail.com
077 770 2005
- MR. PRABATH DE SILVA, SALES MANAGER
Corporate Sales Department, HNB General Insurance, Colombo-03
prabath.silva@hnbgeneral.com
077 777 2898
Extracurricular Activities
- WEIGHT LIFTING, 01/01/14, 12/31/18, Inter university invitational women’s weightlifting Championship 2016- First Place
- Intermediate weightlifting championship-2017-First Place
- Completed “Developing Leadership Qualities & Positive Thinking Programme (07/09/2014- 27/09/2014-Ministry of Higher Education)
Languages
Sinhala
Native language
English
Proficient
C2
Timeline
ASSITANT CATEGORY MANAGER - SUPERMARKET
Lassana.com
10.2022 - Current
SALES EXECUTIVE
PRIME GROUP
01.2020 - 07.2022
MARKETING EXECUTIVE
METROPOLITAN COMPUTERS PVT LTD
05.2018 - 12.2019
BACHELOR OF BUSINESS MANAGEMENT (SPECIAL) DEGREE - Marketing
UNIVERSITY OF KELANIYA
Similar Profiles
DUSANTHA SAMPATHDUSANTHA SAMPATH
Cloud and Application Engineering at Lassana.comCloud and Application Engineering at Lassana.com
Saadna Noor AmithSaadna Noor Amith
Customer Service Assistant at Peoples BankCustomer Service Assistant at Peoples Bank
JAYAWIJITH D LAKMALJAYAWIJITH D LAKMAL
Field Coordinator , Sales & Marketing at Morisons Ltd (Pharmaceuticals and Healthcare )Field Coordinator , Sales & Marketing at Morisons Ltd (Pharmaceuticals and Healthcare )