Harshani Kariyapperuma
Colombo
Summary
As a dedicated and results-driven Manager with a strong background in marketing, I bring a wealth of experience in strategic planning, market analysis, and product management. Holding a degree in marketing management, I have honed my skills in understanding consumer behavior, developing effective marketing strategies, and driving category growth. My expertise lies in optimizing product assortments, enhancing profitability, and collaborating with cross-functional teams to achieve business objectives.
Overview
6
6
years of professional experience
Work History
ASSITANT CATEGORY MANAGER - SUPERMARKET
Lassana.com
COLOMBO
10.2022 - Current
- Responsible for analyzing industry and consumer trends, developing long-term strategies for product categories, and managing relationships with vendors
- Oversee 3,500+ SKUs under the supermarket category on Lassana.com, working with more than 150 vendors
- Key Vendors - Unilever, Hayles, Hemas, Fonterra, Maliban
- Strategically increased revenue and profitability of the respective category through innovative planning
- Maximize consumer appeal through pricing, promotion, and product range management
- Effective communication and a strong understanding of marketing and sales
- Forecasting future demand for the supermarket category.
SALES EXECUTIVE
PRIME GROUP
01.2020 - 07.2022
- Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives and attending conferences, meetings, and industry events
- Conducting market research to identify selling possibilities and evaluate customer needs
- Setting up meetings with potential clients and catering to their requirements
- Negotiate/close deals and handle after-sales inquiries from clients
- Create frequent reviews and reports with sales and financial data
- Participate on behalf of the company in exhibitions or conferences.
MARKETING EXECUTIVE
METROPOLITAN COMPUTERS PVT LTD
Colombo
05.2018 - 12.2019
- Directly manage corporate clients, ensuring their requirements are met efficiently and effectively
- Drive brand awareness and brand development initiatives
- Assist in the development and execution of marketing plans, advertising strategies, direct marketing efforts, and comprehensive marketing campaigns
- Maintain and update customer databases and upselling
- B2B and B2C marketing strategy
- Develop relationships with key stakeholders, both internal and external.
Education
BACHELOR OF BUSINESS MANAGEMENT (SPECIAL) DEGREE - Marketing
UNIVERSITY OF KELANIYA
Kelaniya, Sri Lanka03.2019
Skills
- Category development
- Data Analytics
- Supplier Relationship Management
- Promotional planning
- Staff Monitoring
- Microsoft Office
- Strategic Planning
- Customer Relationship Management
Personal Information
- Date of Birth: 14/08/1994
- Nationality: SRI LANKAN
- Marital Status: Single
Extracurricular Activities
- WEIGHT LIFTING, 01/01/14, 12/31/18, Inter university invitational women’s weightlifting Championship 2016- First Place
- Intermediate weightlifting championship-2017-First Place
- Completed “Developing Leadership Qualities & Positive Thinking Programme (07/09/2014- 27/09/2014-Ministry of Higher Education)
Languages
Sinhala
Native language
English
Proficient
C2
Timeline
ASSITANT CATEGORY MANAGER - SUPERMARKET
Lassana.com
10.2022 - Current
SALES EXECUTIVE
PRIME GROUP
01.2020 - 07.2022
MARKETING EXECUTIVE
METROPOLITAN COMPUTERS PVT LTD
05.2018 - 12.2019
BACHELOR OF BUSINESS MANAGEMENT (SPECIAL) DEGREE - Marketing
UNIVERSITY OF KELANIYA