Gashi Kodithuwakku

• Responsible for developing and implementing brand strategy and driving brand activities to meet short- and long-term objectives.
• The work scope further inclused driving consumer and market insight through research, leading integrated marketing campaigns, overseeing activations, working with channel marketing teams on GT & MT activity planning and implementations, managing budgets and performance, and collaborating with internal and external stakeholders.

Career Highlights

• Launched the successful thematic campaign 'Mage Mathe Magema Thé' in 2024 – Sri Lanka’s first tea advertisement led by a male protagonist.
• Initiated agile digital campaigns tied to key cultural and political moments, including the first-ever female anthem and the 'Hari Thana' Women’s Day campaign.

Awards

• Gold – Local Brand of The Year at SLIM Brand Excellence 2024
• Bronze – Product Brand of The Year at SLIM Brand Excellence 2024
• Gold – Best Brand Building and/or Awareness Campaign at Dragons of Sri Lanka 2024
• Silver – Film & TV Category at The Four A’s Advertising Festival

Career Highlights

• Launched 2 thematic campaigns following 'Leda Leda'.
• Pioneered the first traditional medicine cover and micro insurance for remittance workers in Sri Lanka.
• Launched SL’s first online stock market CDS account opening platform.
• Played a key role in Softlogic Finance rebranding.

Awards

• Gold – Service Brand & Innovative Brand (SLIM 2020)
• Brand of the Year (Effie Awards 2021)
• Best Campaign in Asia & Sri Lanka (Dragons of Asia 2022)
• SLIM Digi Awards 2021/2022 – One of The Most Awarded Brands

• Handled innovation pipelines, product launches, digital & traditional media, consumer promotions, and coordinated with R&D, supply chain, and trade marketing.
• Led Vim Dream Kitchen Consumer Promotion and Vim Liquid campaign.

• Focused on brand activations, marketing research, and product innovation.
• Contributed to Clogard's relaunch in 2019.