Ganga Widumali
Summary
Dynamic and results-driven Branding and Digital Marketing expert with a proven track record in developing and executing comprehensive marketing strategies. Skilled at enhancing brand presence, driving engagement, and leveraging digital channels to achieve business objectives. Seeking to contribute expertise in brand management, digital content creation, and innovative marketing solutions to a forward-thinking organization.
Overview
9
9
years of professional experience
Work History
Senior Executive - Digital Marketing
SDB bank
Colombo 02
01.2022 - Current
- Ensure the effective implementation of strategic initiatives and comprehensive management of all digital assets of the bank, maintaining alignment with organizational goals and enhancing overall digital presence.
- Coordinate and execute social media content strategies in collaboration with digital and creative agencies, ensuring alignment with overall campaign objectives.
- Research and implement innovative digital marketing activations and oversee digital content production, including video shoots, digital films, and live streaming, while liaising with third-party vendors, agencies, content developers, and influencers to support corporate and product brand campaigns.
- Conduct comprehensive analysis of digital marketing campaign performance, assessing key metrics and KPIs to evaluate effectiveness and ROI. Provide insights and recommendations based on data-driven evaluations to optimize future campaigns and enhance overall strategy.
- Oversee timely maintenance and management of the website, including continuous monitoring and optimization of SEO performance to enhance online visibility and user experience.
- Conduct internal communications focusing on the primary strategic areas of the bank, ensuring clear and consistent messaging across all departments.
- Oversee the development and execution of comprehensive marketing strategies for the UPay payment app, ensuring alignment with business objectives and effective market positioning.
Senior Brand Executive
SDB bank
Colombo 02
01.2017 - 01.2022
- Develop and implement comprehensive brand strategies and campaigns, overseeing brand asset management, digital branding efforts, and cross-functional team coordination to enhance brand equity and market growth.
- Monitor and analyze the overall marketing budget to ensure efficient resource allocation and adherence to financial plans.
- Coordinate national-level strategic partnership and sponsorship programs to strengthen brand presence and foster key relationships.
- Monitor and analyze market trends and branding performance, using insights to drive innovation, optimize branding initiatives, and ensure effective stakeholder engagement and budget management.
- Collaborate cross-functionally with internal departments to ensure consistent guidelines and accurate representation of brand values in all communications.
Management Trainee
SDB bank
Colombo 02
07.2015 - 01.2017
- As a Management Trainee at the bank, I gained comprehensive experience across all functional, divisional, and operational aspects of the organization.
Education
Master of Business Administration (MBA) - Management
University of Sri Jayewardenepura
Bachelor of Business Management Special Degree in Marketing (1st Class) - Marketing
University of Kelaniya
Diploma in Banking & Finance - Banking & Finance
Institute of Bankers of Sri Lanka (IBSL)
Professional Diploma in Digital Marketing - Digital Marketing
Imperial Institute of Higher Education
Passed Finalist – Strategic Level 1 - Accountancy
Institute of Chartered Accountants of Sri Lanka
Following Digital Marketing Mastery Program - Digital Marketing
Asia Pacific Institute of Digital Marketing (Pvt)
Skills
- Teamwork and Collaboration
- Analytical and Critical Thinking
- Analytical
- Creative thinking
- Problem Resolution
- Google Drive
- Collaboration
- Customer service
Research Studies
I have conducted two significant research projects on the subject of service recovery. The first project, at the undergraduate level, involved an in-depth study of service recovery strategies and their impact on customer satisfaction. During my MBA studies, I further explored service recovery by analyzing its practical applications and effectiveness. These research experiences provided me with valuable insights into optimizing service recovery processes for enhanced customer loyalty and satisfaction.
Membership Details
Associate member of Association of Professional Bankers of Sri Lanka
References
Gayan Fernando
Senior Manager: Digital Marketing
LOLC Finance
gayan870120gmail.com
+94 773636329
Timeline
Senior Executive - Digital Marketing
SDB bank
01.2022 - Current
Senior Brand Executive
SDB bank
01.2017 - 01.2022
Management Trainee
SDB bank
07.2015 - 01.2017
Master of Business Administration (MBA) - Management
University of Sri Jayewardenepura
Bachelor of Business Management Special Degree in Marketing (1st Class) - Marketing
University of Kelaniya
Diploma in Banking & Finance - Banking & Finance
Institute of Bankers of Sri Lanka (IBSL)
Professional Diploma in Digital Marketing - Digital Marketing
Imperial Institute of Higher Education
Passed Finalist – Strategic Level 1 - Accountancy
Institute of Chartered Accountants of Sri Lanka
Following Digital Marketing Mastery Program - Digital Marketing
Asia Pacific Institute of Digital Marketing (Pvt)
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