Eashan Perera
Maharagama
Summary
Seasoned Tea Taster and Marketer with over 22 years of experience in the Tea industry. Expert in sensory evaluation and quality assessment and represents the Sri Lanka Tea Board in both Imported Teas panel and Tea Auction evaluation. Visiting lecturer at NIPM. A member of the e-Auction Steering committee and Governance committee. Proven track record in crafting successful marketing strategies. Possess a strong analytical mindset with a keen interest in statistics, enabling data-driven decision making to optimize market performance and business outcomes. Skilled in building and maintaining relationships across the supply chain, from producers to buyers and customers, to deliver exceptional value.
Overview
22
22
years of professional experience
Work History
General Manager
Talawakelle Tea Estates PLC
Colombo
01.2020 - Current
- Managing the marketing of produce from a high-performance team that achieved all key performance indicators over the last five years. Maintained the top spot among RPCs on GSA of High Growns, Low Growns, and Overall National.
- All 8 High Grown estates are ranked in the Top 15 in the WH, and 3 Low Grown estates are among the Top 4 in RPC factories, including the top spot in both.
- Expanded the local market product portfolio from 4 to 50 products, including spices, and manages the tea shop and distribution to a few partner outlets.
- Re-started exports after a decade, and currently managing 10 clients.
Manager
Asia Siyaka Commodities PLC
Colombo
10.2002 - 12.2019
- Managed the High & Medium and Dust catalogues for more than 15 years. Sold off-grades and BOP1A catalogues as well as the Ex-Estate for a number of years.
- Managed the entire Specialty Tea segment, Green Teas and BMF.
- I was in charge of telecommunications and IT, and handled all reports and presentations, including the Weekly Tea Market Report.
Education
GEC O/L And GEC A/L -
St. Joseph's College
ColomboMBA -
University of Birmingham City
UKChartered Institute of Marketing Certificate -
CIM
UKSkills
- Leadership
- Management
- Adaptability
- Ability to multitask
- Effective time management
- Branding, advertising and marketing
- Supervision and training
- Analytical skills
- Networking
- Process improvements
- Customer retention
- Budgeting and cost control strategies
Languages
- Sinhala
- English
Personal Information
- Title: General Manager
- Date of Birth: 05/24/82
Timeline
General Manager
Talawakelle Tea Estates PLC
01.2020 - Current
Manager
Asia Siyaka Commodities PLC
10.2002 - 12.2019
GEC O/L And GEC A/L -
St. Joseph's College
MBA -
University of Birmingham City
Chartered Institute of Marketing Certificate -
CIM