- Sports
DILLON DIAS ABEYEGUNAWARDENE
Senior Brand Manager
Colombo
Summary
Experienced in sales planning, marketing strategies and advertising development over a 14-year career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded. Results-driven individual successful in marketing, team leadership and planning. Drives competitive growth for branded products, with strong knowledge of Pharmaceutical and marketing trends. Thorough in monitoring trends and capitalizing on emerging opportunities. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
15
15
years of post-secondary education
3
3
Languages
Work History
Senior Brand Manager
Astron Limited
Colombo
01.2022 - Current
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Developed team communications and information for meetings.
- Managed a team of 16 employees, training and professional growth of employees.
- Planned, implemented and tracked sales and marketing strategies to promote brands.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Organized and delivered training sessions for new product content and technological advancements.
- Increased Product sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Brand Manager
Astron Limited
Colombo
12.2019 - 12.2021
- Leading a team of sixteen individuals of to achieve monthly and annual budgets
- Analyzing the market conditions and competitor strategies to develop and implement marketing strategies and plans
- Organizing and Conducting Clinical meetings in the hospital set up
- Developing Branding materials / detail aids / leave behinds needed for field force to carry out promotions successfully
- Launch of new brands based on market analysis, demands and current trends
- Forecasting and preparing team budget and drawing up brand plans, marketing plans to achieve companies short- and long-term goals
- Identifying new customers and new business opportunities to cope with new normal.
Marketing Manager
D.B.Gangoda Associates International Pvt Ltd
Colombo
01.2017 - 11.2019
- Coordination of products with global suppliers to ensure we meet end customer requirements
- Sourcing new suppliers and products to enhance product range to keep in par with new technologies and developments
- Analyzing, forecasting and preparation of budgets, business plans and marketing plans for both local business and providing business plans, marketing strategies to foreign principles and suppliers
- Working closely with Technical teams of Universities and with our company technical team to ensure customized solutions are provided.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
Product Executive
Janssen C/o Emerchemie Sri Lanka
Colombo
10.2014 - 12.2017
- I was solely responsible for the Neuro Psychiatry range of Janssen in Sri Lanka
- Build up business by creating market awareness and analyzing market for products under my care
- Established close relationships with NMRA personnel to launch and register new method of treatment for psychiatric patients
- In addition to the above, my daily KPI’s were to make sales visits, market and promote products under my care to the respective Consultants and Caregivers Island wide
- Reporting directly to Janssen India on sales, revenues, forecasts of product lines was a key factor which helped build knowledge.
Medical Information Officer
Novartis Pharma Sector C/O A.Baur & Co LTD
Colombo
11.2012 - 09.2014
- Sole responsibility for sales & marketing for the Neuroscience range of Novartis Pharma in Sri Lanka
- In addition to sales in Sri Lanka it was also my responsibility to promote sales for all Novartis products in Maldives
- Introducing & promoting products to all Health Care Professionals
- Forecasting and ensuring the achievement of monthly and annual budgets
- Awarded with the “Excellence in Sales” certificate for the year 2013/2014 at the Mid-Year & Annual sales conference of Novartis Pharma.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Exceeded goals through effective task prioritization and great work ethic.
Medical Promotional Executive
Astra Zeneca C/O Hemas Pharmaceuticals (Pte) Ltd
Colombo
01.2010 - 10.2011
- To introduce and promote products to Consultants, Pharmacy’s and all health care professionals
- Organizing and conducting promotional meetings and campaigns for Doctors and Consultants
- Presentation of monthly figures, / achievements and forecasting for the next quarter to the management, analysis of sales trends to reach personal and company targets.
- Carried out day-to-day duties accurately and efficiently.
- Developed team communications and information for meetings.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Developed and maintained courteous and effective working relationships.
- Offered friendly and efficient service to customers, handled challenging situations with ease.
- Improved operations through consistent hard work and dedication.
Customer Service Executive
Hayleys AIG Insurance
Colombo
11.2008 - 12.2010
- Responsible for 24hour motor claims hotline and processing of motor claims
- Handling and checking the accuracy of information on intimations and processing claims
- Appointing assessors for vehicle inspection and Market Research on spare parts to obtain best transaction that would benefit the client and company.
- Offered advice and assistance to customers, paying attention to special needs or wants.
Education
Followed CIM level 4 at - Marketing
Sri Lanka Institute of Marketing - (SLIM)
Colombo 05.2016 - 11.2016
Beginners & Intermediate Courses in French -
Alliance Française De Colombo
Colombo 01.2007 - 07.2007
Ordinary Level And Advanced Level -
St. Peter’s College
Colombo 01.1995 - 08.2008
Skills
- Brand development
Accomplishments
- Managed a team of 16 staff members to achieve annual budgets in 2020 and 2021
- Winner of Business Results and Excellence in Achievement 2013 - Novartis.
Interests
- Music
- Travelling
Timeline
Senior Brand Manager
Astron Limited
01.2022 - Current
Brand Manager
Astron Limited
12.2019 - 12.2021
Marketing Manager
D.B.Gangoda Associates International Pvt Ltd
01.2017 - 11.2019
Followed CIM level 4 at - Marketing
Sri Lanka Institute of Marketing - (SLIM)
05.2016 - 11.2016
Product Executive
Janssen C/o Emerchemie Sri Lanka
10.2014 - 12.2017
Medical Information Officer
Novartis Pharma Sector C/O A.Baur & Co LTD
11.2012 - 09.2014
Medical Promotional Executive
Astra Zeneca C/O Hemas Pharmaceuticals (Pte) Ltd
01.2010 - 10.2011
Customer Service Executive
Hayleys AIG Insurance
11.2008 - 12.2010
Beginners & Intermediate Courses in French -
Alliance Française De Colombo
01.2007 - 07.2007
Ordinary Level And Advanced Level -
St. Peter’s College
01.1995 - 08.2008
Similar Profiles
Umesha ChathurangiUmesha Chathurangi
Quality Control Team at Astron LimitedQuality Control Team at Astron Limited
Eleni NestoroudiEleni Nestoroudi
Personal Assistant to the Managing Director at Astron Shipmanagement SAPersonal Assistant to the Managing Director at Astron Shipmanagement SA
Michell ThomasMichell Thomas
SHEQ Strategy, Planning and Systems Manager at Astron EnergySHEQ Strategy, Planning and Systems Manager at Astron Energy