Dhivya Kharthik

Work History

Abro Lanka (Pvt) Ltd

11.2014 - Current

Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy.
Focused on creating the strategy and execution plan for the company's marketing efforts from the ground up.
Ensured quality of distributor activities and logistics activities across the regions.
Responsible for interacting with foreign principals on technical support and commercial/pricing matters.
Maintained sales volume and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors as well as develop and implement successful Import Parts sales programs within the company.
Continue professional and technical knowledge by attending educational workshops and participate in professional societies.
Conduct regular meetings with distributors and sales team to discuss target status, product training and sales strategy.
Lead efforts around consumer branding and communications by executing, managing and measuring the performance of all customer retention campaigns.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

Abro Lanka Pvt Ltd

06.2012 - 10.2014

Continually identified builds and developed new client business within the market by pursueing business opportunities in Sri Lanka and USA with strategic targets cultivating relationships with existing clients with a view of achieving set new business development targets.
Delivered presentations to introduce company capabilities, experience and apprise them of the new projects undertaken, highlight the value proposition through possible partnerships, negotiated and communicate complex concepts/business issues, make cold call as appropriate.
Set up meetings between client decision makers and company's senior management, approaches and pitches, worked with team to develop proposals that speaks to the client’s needs, concerns, and objectives.
Identify and evaluate new markets and partnership opportunities through direct prospecting, networking, attendance and participation with various construction industry related professional groups and networking associations.
Proposed potential business deals by contacting potential partners, discovering, and exploring opportunities.
Prepared sales contracts, following company rules and guidelines and recognize opportunities for distribution channels, services, and campaigns that will result in sales.

Ogilvy & Mather, Singapore

01.2007 - 01.2008

Handled major brands such as Unilever Dove, GSK Panadol and Kodak Regional.
Collaborated with the Account Managers and Account Directors to manage and deliver a wide range of work from briefing to delivery, including budget monitoring and planning.
Ensured that the creative/media teams and traffic manager are on the same page throughout a project in order to meet deadlines and coordinate work flow.
Established strong relationships and fostered a positive team spirit with both clients and agency members in order to bring great ideas and creative work to life.

Phoenix Ogilvy & Mather, Sri Lanka

01.2006 - 01.2007

Established relationships with junior clients.
Being the day-to-day project contact with clients, creative teams and other agency partners.
Worked integrally with all internal team members to facilitate the process of developing great work.
Basic understanding of staffing and scoping requirements.
Worked alongside planning and account management leaders to produce simple creative briefs.
Partnering with media team on management of day-to-day media plans, rotations, trafficking and reporting.
Basic analyses and presentation of client’s business results and competitive landscapes to clients and agency team members.
Contributed to the development and presentation of new business programs for potential and existing clients.