Debora Pirabatharan
Summary
Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills. Willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.
Overview
1
1
year of professional experience
Work History
MARKETING EXECUTIVE
Programus Ltd
05.2023 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Launched marketing activities for new product lines and market penetration.
- Conceptualize, plan, and execute integrated marketing campaigns across various channels, such as digital, social media, print, and events.
- Develop creative and compelling content for marketing materials, including website content, social media posts, and email campaigns.
- Implement digital marketing strategies, including email marketing, social media marketing, and content marketing.
- Monitor web analytics, track website performance, and generate insights to drive continuous improvement in online marketing efforts.
- Overseeing and assisting the market research team on the entire business acquisition research process. · Create and manage email campaigns to acquire new & registered businesses.
- Preparation of promotional email campaigns for B2C and the management of promotional emails for B2B.
- Reviewing and finalizing the list of prospects to be used in outreach e-mail campaigns for the merchant acquisition process.
- Preparation of market research analysis documents and presenting progress reports weekly to team leaders.
- Strategy and content development for B2B and B2C marketing activities. (Outreach cold email campaigns, seasonal and off-seasonal promotional emails, push notifications, and social media marketing)
- Collaborating with teams such as product development and customer success to enhance key product user experience and functionality.
- Liaising with other departments within the organization, ensuring that marketing efforts are aligned with overall business goals.
- Preparation of marketing campaign performance reports to internal stakeholders.
JUNIOR MARKETING EXECUTIVE
Programus Ltd
08.2022 - 05.2023
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Increased market awareness and penetration through development of creative collateral.
- Preparation of promotional email campaigns for B2C and the management of promotional emails for B2B.
- Reviewing and finalizing the list of prospects to be used in outreach e-mail campaigns for the merchant acquisition process.
- Preparation of market research analysis documents and presenting progress reports on a weekly basis to team leaders.
- Strategy and content development for B2B and B2C marketing activities. (Outreach cold email campaigns, seasonal and off-seasonal promotional emails, push notifications, and social media marketing)
- Collaborating with teams such as product development and customer success to enhance the user experience and functionality of key products.
- Carrying out market analysis on competitors, marketing strategies and tactics.
- Collaborating with external departments such as Sales, Product development, Customer Success and Project management: ensuring the successful and smooth execution of seasonal and off seasonal campaigns
DIGITAL MARKETING INTERN
Programus Ltd
02.2022 - 08.2022
- Carrying out market research and preparation of prospect databases for the council.
- Carrying out comprehensive market analysis on competitor B2B and B2C marketing strategies and preparation of reports with findings and suggestions.
- Designed and presented social media campaign ideas.
- Understanding the functionality, and market positioning of key products.
- Content development for B2B and B2C marketing activities (Social media marketing, and Email marketing campaigns)
Education
HIGHER DIPLOMA - PSYCHOLOGY
ICBT CAMPUS
Colombo02.2022
DIPLOMA - BUSINESS ANDINFORMATION TECHNOLOGY
AOG CAMPUS
Colombo06.2017
Skills
- Digital Content Development
- Engagement Strategy Development
- Content Curation
- Online Media Campaigns
- Data Analysis
- Marketing Strategy Management
- Conflict Mediation
- Microsoft Office
- Audience Engagement
- Email Promotions
Additional Information
Midushaun Wynod,
Head of Marketing & Growth. Programus Ltd,
midushaungmail.com,
+94777286999
Stefan Rupesinghe
Head of Legal & Human Resources Programus Ltd
stefanrupesinghe657gmail.com,
+94711101110
Praveena Premakumar,
Business Operations Consultant, Gulf oil middle Sri Lanka
onlypraveenagmail.com,
+6014646818
Oshadha Weerasekera
Senior Executive - Product Marketing Programus Ltd
ohsweerasekeragmail.com,
+94701070284
Timeline
MARKETING EXECUTIVE
Programus Ltd
05.2023 - Current
JUNIOR MARKETING EXECUTIVE
Programus Ltd
08.2022 - 05.2023
DIGITAL MARKETING INTERN
Programus Ltd
02.2022 - 08.2022
HIGHER DIPLOMA - PSYCHOLOGY
ICBT CAMPUS
DIPLOMA - BUSINESS ANDINFORMATION TECHNOLOGY
AOG CAMPUS
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