Chinthaka Wijethunga

Investment (Media buying and planning):
- Handle overall digital media buying and operation for GroupM Sri Lanka. Working and negotiating with major digital publications and digital departments of TV stations.

- Lead digital trading initiatives with key publisher partners to establish best-in-class pricing, first-to-market innovation, and consistent value generation

- Initiating product expansion & evolution across display, web analytics & social media.
Consulting on digital marketing strategies which deliver on brand building & ROI-driven marketing outcomes.

- Conceiving & deploying strategic partnership programs with some of the top digital media companies locally to deliver efficiency & effectiveness of digital programs.

- Harnessing data and best practices from the online world across paid / owned/ earned media for strategy development.

Content Acquisition:
• Major distribution deals with linear TV and other OTT content providers - Lankan Premier League 2020 (T20 Cricket), Road Safety World Series 2021 (T20 Cricket), Abu Dhabi T10 2021 (T10 Cricket), 'Sakuge Lokaya' teledrama (Achieved around 4 avg. TVRP)

Investment (Media buying and planning):
• Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
• Keeping up to date with industry research figures, including distribution figures for newspapers and magazines and audience figures for television and radio
• Monitoring buying strategies
• Liaising and building relationships with media stations and sometimes clients
• Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, TV, radio and print advertising
• Communicating with media stations to adjust media schedules in response to audience figures
• Booking individual advertising spots, e.g., pages, posters, internet banners, and broadcast adverts
• Collecting and analyzing audience data in TV, Radio and Digital media landscape

Content Acquisition:
• Negotiate significant distribution deals with linear TV and other OTT content providers. (Finished projects: DC's Legends of Tomorrow with Swarnavahini, Minigandela with Sirasa TV, and co-brand promotion with ICE AGE 4 )
• Provide insights on ongoing content to channel partners (research content trends, discover ad innovations, recommend new channel partners, analyze deals, etc.)
• Analyze current channel applications and competitor lineups to prioritize channels onboarding
• Manage and evaluate potential channel partners through content analysis, market demand/appeal, competitive positioning, and financial modeling

- Developed & executed Marketing strategies
- Developed & executed Brand strategies
- Create concepts for advertising
- Designed Press, Online & TV advertisements
- Copy write and scripts write
- Organized several promotion campaigns

- Created and maintained Facebook, Twitter and YouTube accounts.
- Conducted creative facebook campaigns and competitions

- Created and run Google search campaigns

- Web site traffic growth

- Web site UI

- Developed questionnaires

- Participated research programs

- Interviewed people for several researches

- Data collection and management

- Data analysis