Charith Tissera
Colombo
Summary
Successful medical device & pharmaceutical marketer with 16+ years of experience helping organizations build sustainable businesses and networks to achieve corporate objectives. A successful negotiator and a persuasive communicator to drive leads and close sales. Charismatic sales leader supports growth with winning strategy and proactive market analysis. Reliable Team player whilst working well independently to handle assignments and always ready to go beyond. An emotionally intelligent human Being.
Overview
17
17
years of professional experience
Work History
General Manager
CEYOKA (PVT) LTD
Colombo
01.2019 - Current
- Provided leadership support in developing business plans, budgeting, forecasting, and marketing activities.
- Successfully developed and managed a business of $ 3 mn/annum budget in multiple business segments in surgical devices, equipment & reagents and medical consumables business segments.
- Successfully launched and managed the setup of a newly created SBU dedicated to IVD/ MDx products.
- Managed all aspects of the tender department from Pricing, Bid preparation, Contract Negotiations, Payment handling, delivery ....etc.
- Created and maintained relationships with key stakeholders, including medical professionals, healthcare providers, and manufacturers.
- Contributed towards organizational growth by identifying new markets, products and opportunities for expansion.
Deputy General Manager
CEYOKA (PVT) LTD
Colombo
10.2011 - 12.2018
- Increased revenue and profitability for the SBU by overseeing operations of Fresenius Medical Care - Dialysis Equipment & Consumables, Covidien - Auto Sutures and Sutures, as well as Edwards Life Sciences - Cardiac Monitoring & Critical Care platforms.
- Managed bid document preparation, logistic coordination, and import-related activities for diverse clients in government and private markets.
- Ensured efficient collaboration and information exchange with manufacturers.
- Devised and executed strategies that successfully improved both operational efficiency and customer satisfaction.
- Supervised team members, established performance goals, provided feedback and conducted performance reviews.
Marketing Manager
CEYOKA (PVT) LTD
Colombo
11.2012 - 10.2013
- Developed and implemented marketing plans for Fresenius Medical Care and Edwards Life Science Inc product range.
- Analyzed market trends to identify potential opportunities for growth.
- Participated in trade shows and exhibitions to promote brand awareness.
- Built relationships with influencers in the industry for increased visibility.
Education
MBA - Hospital and Health services Management
06.2025
CIMA - Certificate in Business Accounting and Finance - undefined
01.2007
Certificate in Marketing - undefined
01.2010
Skills
- Business Development
- Marketing
- Sales
- Budgeting
- Cost Control
- Regulatory Affairs
- Supply Chain Management
- Strategic Planning
- Performance Evaluations
- Communication
- Negotiation
- Operations Management
Personal Information
- Age: 37
- Date of Birth: 1986-02-13
Professional Highlights
- Introduction of novel technology for the market: Invasive Liver screening - with 'Fibroscan'
- Shockwave therapy for Physio & Rehab market
- Launch of EV1000 Clinical Platform of Edwards Life Sciences Inc
Timeline
General Manager - CEYOKA (PVT) LTD
01.2019 - Current
Marketing Manager - CEYOKA (PVT) LTD
11.2012 - 10.2013
Deputy General Manager - CEYOKA (PVT) LTD
10.2011 - 12.2018
University of Bedfordshire - MBA, Hospital and Health services Management
Charted Institute of Management Accountants of UK - CIMA - Certificate in Business Accounting and Finance,
Sri Lanka Institute of Marketing (SLIM) - Certificate in Marketing,