Charith Tissera
Colombo,Sri Lanka
Summary
Successful medical device & pharmaceutical marketeer with 16+ years of experience helping organizations to build sustainable businesses and networks to achieve corporate objectives. A successful negotiator and a persuasive communicator to drive leads and close sales. Charismatic sales leader supports growth with winning strategy and proactive market analysis. Reliable Team player whilst Works well independently to handle assignments and always ready to go beyond. An emotionally intelligent human Being.
Overview
13
13
years of professional experience
Work History
General Manager
CEYOKA (PVT) LTD
Colombo, Sri Lanka
01.2019 - Current
- Provided leadership support in developing business plans, budgeting, forecasting, marketing activities.
- Successfully developed and managed a business of $ 5 mn/annum budget in multiple business segments in surgical devices,equipment & reagents and medical consumables business segments
- Successfully launched and managed the setup of a newly created SBU dedicated to IVD/ MDx products.
- Managed all aspects of tender department from Pricing, Bid preparation, Contract Negotiations, Payment handling, delivery ....etc
- Created and maintained relationships with key stakeholders, including medical professionals, healthcare providers, and manufacturers.
- Contributed towards organizational growth by identifying new markets, products and opportunities for expansion.
Deputy General Manager
CEYOKA (PVT) LTD
Colombo, Sri Lanka
10.2011 - 12.2018
- Increased revenue and profitability for the SBU by overseeing operations of Fresenius Medical Care - Dialysis equipment & Consumables, Covidien - Auto Sutures and Sutures, as well as Edwards Life Sciences - Cardiac Monitoring & Critical Care platforms.
- Managed bid document preparation, logistic coordination, and import related activities for diverse clients in government and private markets.
- Ensured efficient collaboration and information exchange with manufacturers.
- Devised and executed strategies that successfully improved both operational efficiency and customer satisfaction.
- Supervised team members, established performance goals, provided feedback, and conducted performance reviews.
Marketing Manager
CEYOKA (PVT) LTD
Colombo,Sri Lanka
11.2012 - 10.2013
- Developed and implemented marketing plans for Fresenius Medical Careand Edwards Life Science Inc product range
- Analyzed market trends to identify potential opportunities for growth.
- Participated in trade shows and exhibitions to promote brand awareness.
- Built relationships with influencers in the industry for increased visibility.
Education
Certificate in Business Accounting and Finance
Charted Institute of Management Accountants of UK
United Kingdom01.2006
MBA - Hospital and Health services Management
University of Bedfordshire
Luton, England01-2023
Some College (No Degree) - Certificate in Marketing
Sri Lanka Institute of Marketing (SLIM)
Colombo, Sri LankaSkills
- Business Development, Marketing & Sales
- Budgeting and cost control
- Regulatory Affairs
- Supply Chain Management
- Strategic Planning & Performance Evaluations
- Communication & Negotiation Expert
- Operations Management
Professional Highlights
Introduction novel technology for the market :
- Invasive Liver screening - with 'Fibroscan'
- Shockwave therapy for Physio & Rehab market
- Launch of EV1000 Clinical Platform of Edwards Life Sciences Inc
References
- Dr (Mrs) Samanthi De Silva, Chief Operating Officer, KIMSHEALTH Hospital, Oman, +968 7270 0073
- Mr Sumesh Mani, Academic Manager, Jaffron Biomedical Co. Ltd, China, +852 92910705, sumeshmani8@gmail.com
- Mr Theja Vimuktha, Head of Finance, Nawaloka Hospitals PLC, Colombo, Sri Lanka, +94 772 069 454
Languages
English
First Language
Hindi
Beginner (A1)
A1
Tamil
Beginner (A1)
A1
Personal Info
- Date of Birth : 13 Feb 1986
- Age : 37 years
Timeline
General Manager
CEYOKA (PVT) LTD
01.2019 - Current
Marketing Manager
CEYOKA (PVT) LTD
11.2012 - 10.2013
Deputy General Manager
CEYOKA (PVT) LTD
10.2011 - 12.2018
Certificate in Business Accounting and Finance
Charted Institute of Management Accountants of UK
MBA - Hospital and Health services Management
University of Bedfordshire
Some College (No Degree) - Certificate in Marketing
Sri Lanka Institute of Marketing (SLIM)
Similar Profiles
Jaden HamiltonJaden Hamilton
Account Executive at LTDAccount Executive at LTD
Aubrey BogdanAubrey Bogdan
Lead Bartender at LTDLead Bartender at LTD
Keano ThebaudKeano Thebaud
Intern at LTDIntern at LTD