Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Timeline
Generic

MOHAMED ARZAD

Toronto,Ontario

Summary

Experienced Salesforce Developer with 6+ years of expertise in Salesforce development and consulting, working across multiple domains in Salesforce CRM and Marketing Cloud. Proven ability to deliver scalable, high-quality solutions that align with business objectives. Strong understanding of Salesforce best practices and committed to continuous improvement and client success.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Associate Technical Lead - Salesforce

Surge Global Pte.Ltd.
07.2022 - Current
  • Led a team of developers and consultants in delivering enterprise-grade Salesforce Marketing Cloud and Salesforce CRM solutions for a Fortune 500 client.
  • Oversaw end-to-end project lifecycle including requirement analysis, solution architecture, sprint planning, code reviews, and deployment.
  • Architected and implemented scalable, responsive, and user-friendly interfaces using Lightning Web Components (LWC), Aura Components, and Lightning App Builder.
  • Directed the successful migration of legacy applications to Salesforce Lightning Experience, ensuring minimal business disruption and improved performance.
  • Integrated third-party APIs and Marketing Cloud functionalities to support personalized customer journeys, preference centers, and automation workflows.
  • Delivered major enhancements and new business functionalities through declarative tools (Flows, Process Builder) and Apex development.
  • Authored detailed technical documentation and handbooks to ensure long-term maintainability and knowledge transfer across global teams.
  • Fostered collaboration across cross-functional teams, mentored junior developers, and ensured adherence to Salesforce best practices and coding standards.

SENIOR SOFTWARE ENGINEER - SALESFORCE

CodeTerriers (Pvt) Ltd
08.2021 - 09.2022
  • Collaborated closely with business analysts, product owners, and technical leads to gather and analyze requirements, ensuring alignment with business goals.
  • Designed and developed scalable Salesforce solutions using Lightning Web Components (LWC), Aura, Apex, Flows, Process Builder, and Workflow Rules.
  • Led the implementation of automation tools to streamline business processes and improve system efficiency.
  • Integrated Salesforce with third-party systems via REST/SOAP APIs and contributed to API orchestration using MuleSoft to support seamless data exchange.
  • Participated in technical discussions with customer operations managers to identify pain points, propose solutions, and drive continuous improvement.
  • Developed and maintained technical design documentation to support knowledge sharing, onboarding, and system maintainability.
  • Ensured high standards of code quality, security, and performance across all Salesforce solutions.

SOFTWARE ENGINEER - Salesforce

Virtusa Corp.
03.2019 - 10.2021
  • Developed, maintained, and enhanced Salesforce components, including validation rules, custom workflows, Lightning Web Components (LWC), Aura components, Visualforce pages, Apex classes, triggers, custom objects, and formula fields.
  • Collaborated with senior developers to manage large-scale code repositories, and deliver complex Salesforce solutions for corporate clients.
  • Delivered end-to-end development and deployment of solutions, adhering to Salesforce coding standards and best practices.
  • Conducted rigorous quality assurance (QA) testing to identify bugs, enhance performance, and ensure usability across all Salesforce functionalities.
  • Specialized in projects within the healthcare and life insurance domains, focusing on regulatory compliance and secure data handling.
  • Partnered with onsite developers, integration teams, and business analysts to gather and refine requirements for successful project execution.
  • Contributed to technical planning, peer code reviews, and continuous integration efforts within Agile development environments.

Education

POSTGRADUATE CERTIFICATE (Part of MSc)) - COMPUTER SCIENCE

APIIT (Staffordshire University, UK)
08-2024

BACHELOR OF ENGINEERING - SOFTWARE ENGINEERING

APIIT (Staffordshire University, UK)
10-2018

Skills

  • Apex Programming & Trigger Development
  • Lightning Web Components (LWC) & Aura Components
  • Salesforce Flows
  • Salesforce Integration (REST/SOAP APIs, External Services)
  • Salesforce Security Model (Profiles, Permission Sets, Sharing Rules)
  • Salesforce Deployment Tools (Change Sets, Salesforce DX, Metadata API)
  • SOQL & SOSL Query Optimization
  • Data Management (Data Loader, Data Import Wizard, ETL Tools)
  • Salesforce Release Management & Continuous Integration
  • Test-driven Development
  • SFMC Email Studio, Journey Builder, Automation Studio
  • AMPscript & SSJS (Server-Side JavaScript) scripting
  • Data Extensions & Contact Builder
  • Marketing Cloud APIs & Integrations
  • Subscriber Management & Preference Centers
  • Campaign Management & Segmentation
  • Marketing Cloud Connect with Salesforce CRM
  • Marketing Cloud Reporting & Analytics
  • Salesforce architecture and best practices

Certification

  • Salesforce Certified Platform Developer I
  • Salesforce Certified Administrator
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Experience Cloud Consultant
  • Salesforce Certified Sharing and Visibility Architect
  • Salesforce Certified Data Architect
  • Salesforce Certified Application Architect

Accomplishments

  • HLS Hackathon Champion – Virtusa Global (2020)
    "Medic" – An AI-powered application built on Salesforce and Google Cloud Platform to automate the distribution and purchasing of medical supplies from pharmacies during crisis situations.
  • CodeAthon Champion – Virtusa Global (2019)
    Recognized for developing an AI-based wound analyzer using Salesforce Einstein Vision and AI, focused on healthcare innovation.

References

Lawrence Coppin
Vice President – Salesforce, Virtusa
Email: lcoppin@virtusa.com
Phone: +44 7508 243715

Inshar Anas

Salesforce Architect - Virtusa

mainshar@virtusa.com

+1 (437) 987-0797

Timeline

Associate Technical Lead - Salesforce

Surge Global Pte.Ltd.
07.2022 - Current

SENIOR SOFTWARE ENGINEER - SALESFORCE

CodeTerriers (Pvt) Ltd
08.2021 - 09.2022

SOFTWARE ENGINEER - Salesforce

Virtusa Corp.
03.2019 - 10.2021

POSTGRADUATE CERTIFICATE (Part of MSc)) - COMPUTER SCIENCE

APIIT (Staffordshire University, UK)

BACHELOR OF ENGINEERING - SOFTWARE ENGINEERING

APIIT (Staffordshire University, UK)

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